Erica Westerfield Email & Phone Number

Cincinnati, OH, US

Cincinnati, Ohio, United States

Ensuring Creative teams have the tools and resources to deliver high-quality content to our Fortune 500 clients. I report to the CEO and partner with Creative, Account and Production leadership to engage in proactive communications, triage projects, and support teams to meet and exceed tight deadlines in a fast-paced environment.+ Oversee resource.

Cincinnati, Ohio, United States

I elevated brands through innovative thinking, curiosity, and collaboration by producing novel concepts and technical product stories that met business objectives. I led creatives by inspiring a safe and positive culture, empowering teams, and fostering strong relationships. The priority was to establish the process and work methods that enabled excellence.

Cincinnati, Ohio, United States

Collaborated with clients and internal teams to create compelling content. Regularly presented designs to internal teams and clients in person and over video. Contributed to project kick-offs, technical downloads, and project ideation sessions.+ Ensured an integrated approach to projects by collaborating with cross-functional teams+ Led creative teams in.

Design logos, wordmarks, and icons while applying brand identities consistently across print, environmental, and digital platforms. Define typography, color palettes, design standards, and voice guidelines to build a brand identity. Develop comprehensive brand style guides, set lexicon guidelines, and explore naming conventions and nomenclature to ensure a.

Cincinnati, Ohio, United States

Independently and as part of a team, constructed, implemented, and extended package design systems for various product lines. Art-directed photoshoots conducted competitive landscape assessments and directed production teams.Key Achievement: Developed effective packaging designs that boosted brand visibility and sales.

Charlotte, North Carolina, United States

Built a cohesive, ownable identity by directing, executing, and expanding on existing brand standards across four museums. Reported directly to the Chief Marketing Officer, managed vendor relationships, directed photoshoots, approved press checks, and oversaw a complex system of wayfinding signage across four museums. Supported five departments with a wide.

Myrtle Beach, South Carolina, United States

Advanced from Junior Graphic Designer to Art Director. Created brand identities, print collateral, and media. Reported to the Creative Director, presented to internal teams, and art-directed the junior team. Led photography and illustration editing and managed aesthetic direction for publications, packaging, ad campaigns, and identity designs. Reviewed and.

Myrtle Beach, South Carolina, United States

Designed logos, marketing materials, and graphics for digital and print media, effectively translating client visions into impactful designs. Managed multiple projects concurrently, consistently meeting deadlines.

Myrtle Beach, South Carolina, United States

Assisted senior designers in creating logos, brochures, and digital assets while developing fundamental skills in layout, typography, and color theory. Advanced proficiency in design software and contributed ideas in team collaborations and brainstorming sessions. Managed smaller project components under supervision, learning to articulate design rationale.