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In my years in the creative industry, I’ve been part troubleshooter, part sounding board, and all-around team player. With more than 15 years of creative experience from Art Direction to Creative Operations, I have the expertise to conceptualize compelling work and cultivate the open communications creative teams need to deliver imaginative, business-driven solutions.
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Design DirectorUpstream 360Cincinnati, Oh, Us -
Creative Operations DirectorUpstream 360 Mar 2022 - PresentCincinnati, Ohio, United StatesEnsuring Creative teams have the tools and resources to deliver high-quality content to our Fortune 500 clients. I report to the CEO and partner with Creative, Account and Production leadership to engage in proactive communications, triage projects, and support teams to meet and exceed tight deadlines in a fast-paced environment.+ Oversee resource allocation, secure best talent to deliver high-quality solutions+ Anticipate potential roadblocks, develop contingency plans, ensure on-time delivery+ Contribute to strategic planning, align operational goals with business objectives+ Established department leveling structure, ensuring role clarity through anticipated growthKey Achievement: Initiating and establishing this new organizational role. -
Associate Creative DirectorUpstream 360 Jan 2020 - Mar 2022Cincinnati, Ohio, United StatesI elevated brands through innovative thinking, curiosity, and collaboration by producing novel concepts and technical product stories that met business objectives. I led creatives by inspiring a safe and positive culture, empowering teams, and fostering strong relationships. The priority was to establish the process and work methods that enabled excellence and momentum of creative work, along with the development of team members.+ Conceptualized successful project approaches that aligned with project objectives+ Led multi-disciplinary teams and provided critique and guidance to elevate creative output+ Fostered a positive culture, cultivated strong teamwork, and empowered teamsKey Achievement: Launched collective communication methods that gave greater structure and predictability to the Creative team and allowed them to focus on creative tasks. -
Art DirectorUpstream 360 Nov 2018 - Jan 2020Cincinnati, Ohio, United StatesCollaborated with clients and internal teams to create compelling content. Regularly presented designs to internal teams and clients in person and over video. Contributed to project kick-offs, technical downloads, and project ideation sessions.+ Ensured an integrated approach to projects by collaborating with cross-functional teams+ Led creative teams in executing projects across digital, print, and video+ Managed timelines and resources for on-time project delivery+ Maintained brand consistency across all materials+ Implemented feedback to refine designs and meet client expectations+ Mentored junior team membersKey Achievement: Built strong relationships with peers through the consistency of mindful work and garnered the trust of leadership that ultimately propelled me into new roles. -
Brand Identity DesignerErica Westerfield Creative 2007 - PresentDesign logos, wordmarks, and icons while applying brand identities consistently across print, environmental, and digital platforms. Define typography, color palettes, design standards, and voice guidelines to build a brand identity. Develop comprehensive brand style guides, set lexicon guidelines, and explore naming conventions and nomenclature to ensure a consistent and clear brand identity. -
Senior Graphic DesignerCoho Creative Jan 2018 - Nov 2018Cincinnati, Ohio, United StatesIndependently and as part of a team, constructed, implemented, and extended package design systems for various product lines. Art-directed photoshoots conducted competitive landscape assessments and directed production teams.Key Achievement: Developed effective packaging designs that boosted brand visibility and sales. -
Principal Graphic DesignerDiscovery Place, Inc. 2014 - 2018Charlotte, North Carolina, United StatesBuilt a cohesive, ownable identity by directing, executing, and expanding on existing brand standards across four museums. Reported directly to the Chief Marketing Officer, managed vendor relationships, directed photoshoots, approved press checks, and oversaw a complex system of wayfinding signage across four museums. Supported five departments with a wide variety of creative needsKey Achievement: Collaborated with leadership and agency partners to execute an organizational rebrand and completed more than 300 deliverables in one calendar year. -
Art DirectorBrandon 2012 - 2014Myrtle Beach, South Carolina, United StatesAdvanced from Junior Graphic Designer to Art Director. Created brand identities, print collateral, and media. Reported to the Creative Director, presented to internal teams, and art-directed the junior team. Led photography and illustration editing and managed aesthetic direction for publications, packaging, ad campaigns, and identity designs. Reviewed and approved designs and coordinated with the account team, creatives, and vendors.Key Achievement: Developed a solid reputation for delivering thoughtful design concepts. -
Graphic DesignerThe Brandon Agency 2009 - 2012Myrtle Beach, South Carolina, United StatesDesigned logos, marketing materials, and graphics for digital and print media, effectively translating client visions into impactful designs. Managed multiple projects concurrently, consistently meeting deadlines. -
Junior Graphic DesignerThe Brandon Agency 2007 - 2009Myrtle Beach, South Carolina, United StatesAssisted senior designers in creating logos, brochures, and digital assets while developing fundamental skills in layout, typography, and color theory. Advanced proficiency in design software and contributed ideas in team collaborations and brainstorming sessions. Managed smaller project components under supervision, learning to articulate design rationale and present work effectively to senior creatives.
Erica Westerfield Skills
Erica Westerfield Education Details
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Graphic Design
Frequently Asked Questions about Erica Westerfield
What company does Erica Westerfield work for?
Erica Westerfield works for Upstream 360
What is Erica Westerfield's role at the current company?
Erica Westerfield's current role is Design Director.
What is Erica Westerfield's email address?
Erica Westerfield's email address is er****@****ace.org
What is Erica Westerfield's direct phone number?
Erica Westerfield's direct phone number is +184374*****
What schools did Erica Westerfield attend?
Erica Westerfield attended Savannah College Of Art And Design.
What are some of Erica Westerfield's interests?
Erica Westerfield has interest in Social Services.
What skills is Erica Westerfield known for?
Erica Westerfield has skills like Graphic Design, Logo Design, Branding And Identity, Adobe Indesign, Visual Identity, Brand Identity, Typography, Illustrator, Indesign, Photoshop, Web Design, Advertising.
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