Erica Williams Email & Phone Number

Bothell, Wa, Us

San Francisco, California, Us

Salt Lake City, Ut, Us

-Led a team of 20+ Merchants across Kids Softlines and Hardlines National Brands, Licensed Brands, and Product Development.-Successfully managed Open-to-Buy budget and P&L, working directly with Executive Leaders, Buyers, and Planners. Held team accountable for securing top-line products, meeting profitability expectations, and selling at quick turns. -Conceptualized, outlined, and communicated the strategic roadmap for both Kids & Hardlines organizations while answering the how and why; provided context and visibility to how the vision aligned with strategic company objectives and KPIs.-Demonstrated the ability to make a big impact in a short time after stepping into the role of Kids DMM after a significant reduction in workforce: Quickly identified critical inefficiencies within the Org’s structure and implemented a highly successful re-org focused on amplifying category leadership amongst top talent. A few examples of the immediate improvements accomplished within the first two months were: -20% of prebuy accounts successfully converted to consignment to reduce financial risk. -Increased customer conversion by +46%. -Increased contribution profit per unit by +130%. -Existing inventory aged 180+ days reduced by 50% while exceeding margin and CPPU plans. -Buyers’ forecasting accuracy improved by +55%. -Re-launched two low-performing Product Development brands through empowering team to reinvent concept and aesthetic to better serve customers and fill whitespace. -Engaged new email strategy with Site Programming team to highlight top brands and deals.-Played a critical role in conceptualizing and instating the rebuilding of the total Zulily Merchandising Org structure. Demonstrated ability to gain buy-in from executive leadership team, successful change management skills, and strength in leading teams through ambiguity and uncertainty.

Salt Lake City, Ut, Us

-Led a team of 10 Merchants across infant apparel, home, and gear categories, delivering an average of $40 million annually. -Re-built the Baby Gear program, driving demand +82% YoY, margin +115bps (2022). Identified brand and category whitespace, sourced 20+ industry-leading brands within first 4 months, and built out the category’s MAP, shipping, and surcharge expectations.-Developed, launched and managed “The Welcome Baby Shop,” an evergreen landing page for best baby products. Created an implementation roadmap and formed a high-level strategy to warrant ROI and gain buy-in from executive leadership. -Championed the implementation of several aggressive strategies for the broader Kids Division to drive progress and growth: *Implemented a streamlined planning process for Buyers, resulting in +28% Buyer forecasting accuracy, a decrease in event fallout by -15%, and an increase in average weekly % to Plan by +18% after the first quarter of implementation. *Initiated cross-functional S&OP consensus process and roadmap to profitably while liquidating aging and excess inventory. *Instated new-vendor sourcing program and KPIs, resulting in 40+ new brand launches (+$1M incremental demand) within the first 6 months. Created a robust tracking system and a step-by-step guide for the team, trained Buyers on how to land premier brands, organized compliance and quality reviews, and presented bi-weekly updates to executive leadership.

Salt Lake City, Ut, Us

-Led a team of 4, delivering an average of $20 million annually, the largest portfolio in the Kids org.-Grew top account +3367% over 3 years, making them the 8th largest vendor for Zulily. Delivered success through developing a meticulous and innovative merchandising strategy and a unique hybrid fulfillment method.-Developed exclusive products and GTM strategy in collaboration with vendors, driving an incremental avg. of $1.2 million per year.-Selected to launch Consumable Division: Defined initial S&OP strategy for merch, marketing, and logistics. Independently sourced 25 new vendors and exceeded plan by +55% within first 6 months, resulting in 2019 organizational buildout of over 10 merchants.

Salt Lake City, Ut, Us

Salt Lake City, Ut, Us

Salt Lake City, Ut, Us

Los Angeles, Ca, Us

Seattle, Wa, Us

Bachelor'S Degree, Clothing And Textiles; Business And Merchandising Emphasis

Associates Of Applied Arts, Fashion Marketing