Erica Yelland, Mba Email & Phone Number

Alexandria, Virginia, United States

Supervised, led, and aligned DoDEA’s social media program using social networks such as Facebook, Twitter, Instagram, LinkedIn, among others. Identified target customers and stakeholders, set clear objectives, built an effective content strategy to engage the audience, increased traffic and boosted engagement by creating a community conversation. Implemented strategic plans that outlined the mission and agency goals, assessed the results and evaluated the outcomes, tracked and managed the agency’s worldwide social media presence, kept track of active social media customers, remained updated with current trends, analyzed and adopted new media or social outlets and analyzed the effectiveness of the DoDEA’s social media program at the global and local levels. • Manage the DoDEA social team of more than 530 school-level social media liaisons across 180+ official channels by creating content and editorial calendars, training resources and monthly interactive training opportunities, social measurement insights and creative briefs.• Developed more than 100 promotions and campaigns locally, regionally and globally to build engagement and brand awareness. • Improved audience and community engagement by curating a social content calendar, resulting in an increase of nearly 300% on DoDEA’s main Facebook page, growing from 22,105 to 86,833 followers in three years.• Formulated a global social media consolidating strategy for the agency band to grow brand awareness, create consistent messaging and streamline communications with key stakeholders.• Initiated the development of the first agency-wide social media policy.

Virginia Beach, Virginia

Served as the primary strategist for all internal and external communication plans, as well as the primary spokesperson for the school division on all digital platforms. Produced press releases, public announcements, feature stories, video scripts, blog posts, social media content and more. Spearheaded all media relations and crisis communication activity for all schools and division departments. Collaborated with and directed contracted creatives to develop high-quality video content. Performed training with district staff to enhance communication and public relations knowledge. • Managed graphic designers, videographers, and webmasters proactively and effectively to drive and elevate brand awareness and company image.• Increased accurate and positive media coverage by 25%.• Developed and fostered direct relationships with key and top-tier media outfits, local business and community organizations. • Grew engagement by 800% by creating and implementing a social media productivity plan.• Secured features and exclusive stories for release in local, regional and national print and broadcast outlets.• Led the strategy, design, content creation and migration of the division’s move to a content management system (CMS) for district-wide and 86 school websites.• Collaborated with the Office of Community and Family Engagement, Partners in Education program, Volunteers in Education program and Virginia Beach Education Foundation.

Virginia Beach, Virginia

Supported strategic company marketing initiatives and coordinated content for traditional media, websites, blogs and social media to guarantee the alignment of all company messaging. Managed the design and development of all marketing materials. Followed project plans from start to finish ensuring the timely and punctual completion of deliverables and goals. Collaborated closely and cultivated relationships with company leadership, staff members, potential partners and community members to strategize comprehensive public relations programs catering to diverse stakeholders through both multiple channels. • Implemented social media strategy for the first time in company history, which resulted in increased online engagement by 70% within six months. • Orchestrated events and tradeshows, reaching out to community members, stakeholders, media, employees and potential partners. • Crafted company and departmental communication plans and presented to internal spokespeople.

Norfolk, Virginia Area

Conducted extensive research to ensure accurate content creation for Navy publications, PR collateral and advertising campaigns. Regulated media relations and crisis communication for select overseas military bases. Specialized in the designing of graphic elements for social media campaigns and projects. Assisted in the expansion of social media audiences and engagement through the development of new social media strategies. Initiated the maintenance of communications collateral to ensure consistent messaging integrally and to the public. Secured engagements with public thought leaders and internal spokespeople to encourage a variety of perspectives to employees and the public. • Managed a production team of 18. • Conducted advanced video production and editing training.• Lead and created global marketing and communication campaigns for the United States Navy.• Honored for exceptional visual storytelling with a Navy Achievement Award.• Served as primary spokesperson for Navy Public Affairs Support Element East and diligently and effectively responded to all media and public requests for information.

Acted as advisor to Naples Overseas Support Club president on all matters relating to assigned areas of responsibility to provide information to meet community goals and objectives.• Established and maintained more than 50 positive relationships with referral sources within the community.• Contributed to 82 organization board meetings, 12 town halls, and 33 community events, to develop a presence in the community and serve as a liaison between external stakeholders and the organization.• Collaborated with internal and external audiences to build effective communications, enhancing relationships, and ensuring a high quality of customer service to achieve 100% of the community goals and objectives.• Developed, planned, and coordinated 48 region-wide community activities for enhancing community relationships, improving customer services, and promoting a positive public image.• Created 21 monthly newsletters with the Naples Overseas Support Club's updates.• Prepared and delivered written and oral communication to 53 sponsors to identify issues and recommendations, serving as a community representative.• Recommended 6 new communication methods for community communication to sponsors for providing a creative and innovative venue to clearly and accurately convey community activity in alignment with community vision, goals, and objectives.

Master Of Business Administration - Mba, Digital Entrepreneurship, 4.0

Military Training, Public Affairs And Visual Information

Mass Communication Specialist A School. This course taught me how to produce and write stories, capture storytelling pictures and videos.

Bachelor Of Fine Arts, Graphic Design