Erica Zidel Email & Phone Number

Belmont, Ma, Us

Greater Boston Area

* Agile project manager, Product Owner, and SME for Student Information System (SIS) implementation with focus on Student Records and the undergraduate experience* Managed design and development of: COVID Isolation and Quarantine tracking system, Course Evaluations portal, and Writing Center scheduling application for prominent Boston-area University

Seattle, Wa And Boston, Ma

* Program manager and strategic leader overseeing complex teams of internal, vendor, and client resources. Industry focus on healthcare, insurance, pharmaceuticals, biotech* Set up Program Management Office (PMO) for US Commercial Operations group at Cambridge-based pharmaceutical company. Served as PMO lead for Deployment Readiness across organization* Product manager for introduction of debundled device and services telecom offering which resulted in 4Mn new customers for client in… Show more * Program manager and strategic leader overseeing complex teams of internal, vendor, and client resources. Industry focus on healthcare, insurance, pharmaceuticals, biotech* Set up Program Management Office (PMO) for US Commercial Operations group at Cambridge-based pharmaceutical company. Served as PMO lead for Deployment Readiness across organization* Product manager for introduction of debundled device and services telecom offering which resulted in 4Mn new customers for client in year one* Agile project manager / scrum master for development of leading US health insurer's new front-end, customer portal * Established Test Center of Excellence and centralization of Quality Assurance for insurance provider with complex technology needs. Increased operational effectiveness and delivery quality across the enterprise* Oversaw successful distribution center conversion for global telecommunications company resulting in savings of $1.5Mn+ per year into perpetuity Show less

Greater Boston Area

* Champion of Change award by the White House (Aug 2011)* Entrepreneur Magazine cover (Dec 2011)* Finalist in MassChallenge Startup Accelerator* Founded and developed application to manage trust-based childcare networks (aka "babysitting coops")* Conducted proprietary market research that drove successful customer acquisition strategy, go-to market plan, and national press campaigns * Built a patent portfolio for intellectual property related to peer-to-peer trust… Show more * Champion of Change award by the White House (Aug 2011)* Entrepreneur Magazine cover (Dec 2011)* Finalist in MassChallenge Startup Accelerator* Founded and developed application to manage trust-based childcare networks (aka "babysitting coops")* Conducted proprietary market research that drove successful customer acquisition strategy, go-to market plan, and national press campaigns * Built a patent portfolio for intellectual property related to peer-to-peer trust passing networks and group-based collaborative consumption Show less

Seattle, Wa

- Led development and implementation of an eCommerce customer acquisition strategy for leading NW-based property & casualty insurer. Oversaw underlying market research and analysis for strategy. Strategy drove highly successful marketing campaign and substantially increased market share- Developed go-to-market strategy, customer acquisition plan, branding, marketing strategy, and operating model for a new professional services company, working directly with CEO

New York City

- Designed and executed target market definition and branding strategy for luxury consumer goods company. Strategy resulted in prominent global marketing campaign and wildly successful market entrance- Conducted quantitative market research and customer segmentation analysis for national magazines working directly with Editors-in-Chief