Erica Zito Email & Phone Number

Greater Philadelphia Area

• Directly handle all Traffic Department needs with a steady revenue growth from ’06-’16.
• Manage and guide Traffic Coordinator while overseeing multiple stations with syndication
• Execute traffic logs and maximize inventory for a client base of over 350 advertisers
• Communicate with clients and agencies focusing on accounts receivables and service
• Reconcile monthly financials by working closely with the business department
• Responsible for the approval process of on-air copy in accordance with FCC guidelines

Greater Philadelphia Area

• Responsible for business from conception to implementation, with a 200% revenue growth
• Hired, trained and managed a staff of ten, while implementing guidelines and procedures
• Handled all inventory management and vendor relationships with a focus on cost to profit
• Oversight of monthly financials and future financial forecasting
• Engaged new customers and maintaining relationships to build a solid client base
• Maintained an orderly place of business while following health department regulations

Ewing, NJ

• Organized and complete daily traffic logs for multiple stations
• Wrote and prepared commercials to be produced for airing
• Provided assistance to sales staff and their clients and agencies
• Created sales pieces and station media kits using graphic design programs