Eric Backs Email & Phone Number

Rockwall, Tx, Us

Dallas/Fort Worth Area

Specializes in the development of integrated marketing plans and content strategy, oversees digital and social media marketing initiatives, and protects clients' business objectives. Heads new business development initiatives as well as the general operations, management, and growth efforts of the firm.

Ran consulting firm with special focus on healthcare marketing and public relations. Lead outsourced marketing department for Baylor Medical Center at Frisco. Services include strategic planning, partnership management, advertising and public relations, community and social management, social media consulting, public relations, content marketing and online development.

Frisco, Tx

Responsible for internal and external marketing, sales team, community relations, PR and events. Developed processes to integrate with Baylor Health Care System brand. Oversaw marketing campaigns, media relations, vendor relationships, creative development, sponsorships, events and community partnerships. Increased volume in targeted service lines and increased awareness in the Frisco community. Lead sales team efforts, and built strong relationships with physician partners.

Dallas/Fort Worth Area

Responsible for raising the profile of the Baylor Health Care System Foundation as the medical philanthropic channel of choice among sophisticated donors. Established the marketing department, policies, procedures, guidelines and return on investment processes for PR, branding, events and website development. Developed marketing plans for campaigns and events. Built relationships with other marketing entities within the Baylor Health Care System. Managed creative agencies.

Dallas/Fort Worth Area

Established media relations department and created policies, procedures, guidelines and systems for measuring ROI and value of coverage. Managed PR agency. Developed and implemented strategies targeting decision makers in bankruptcy, real estate, technology, energy/power, international, corporate transactions, business litigation, securities litigation and finance. Managed staff of proposal writers, content specialists and outside advertising, copy writing and branding agency representatives to develop and implement marketing, branding, advertising, sales and online programs.

Master'S Degree, Journalism

Activities and Societies: Research Assistant: Dean of the College of Education; Teachers Assistant: News Reporting and Writing Courses.

Bachelor Of Arts (B.A.), Journalism

Activities and Societies: Writer and Online Editor: North Texas Daily, Honors Program

Education record