Balinghasay Eric R.A. Email and Phone Number
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As a Consumer-oriented and Commercially Driven Marketer, I Create and Implement Powerful and Market-relevant Strategies and Plans that Deliver Business Growth. My key achievements include :• Launching and taking a brand to #1 position in the nappy category dominated by FMCG brand giants• Leading a multi-country relaunch of a dairy brand, reversing its 3 year decline and achieving 10% topline growth• Turning around a declining financial services business despite a 20% reduction in marketing budgetsI have also built a Marketing team made up of high performing energetic marketing and brand managers ; and a network of inspired and committed agency partners.I have proven successes in Fortune 500 global companies as well as in entrepreneurial start ups demonstrating my ability to thrive in different corporate types & cultures. I have lived in both developed and emerging countries, taking on local/country, zone/regional & global roles in a range of industries that include FMCG, dairy, health and wellness, food and beverages, as well as financial services and non-profits. My career journey has provided me with a solid background in : Strategy and Execution. Innovation/NPD. Classical and Digital Marketing. Consumer Understanding & Research. Sales & Retail Programs and Activation. Cross functional and cross cultural Team and Project Leadership.
The Men'S Table
View- Website:
- themenstable.org
- Employees:
- 3
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Branding And Digital Marketing LeadThe Men'S Table Apr 2022 - PresentSydney, New South Wales, Australia* Leading Brand Development for this rapidly growing organisation* Responsible for digital marketing & communication platforms to reach out to target and current members, partners and internal organisation : social media, e-mail campaigns, search with the objectives of growing awareness, raising level of engagement, driving sign-ups* Community development and management
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Senior Brand Manager, Cheese Snacking - The Laughing Cow And BabybelBel Jan 2021 - Feb 2022Sydney, New South Wales, Australia* Reversed 3 year declining trend in sales, share and brand equity via targeted communication and media plans* Revitalised digital and social media presence and engagement of portfolio of Bel Cheese snacking brands * Launched line extensions increasing relevance and differentiation -
Brand Manager, Brut And Ease-A-ColdPharmacare Laboratories Aug 2019 - Jun 2020Sydney, New South Wales, Australia* Grew Brut business faster than the category in Woolworth's thru integrated marketing plan with advertising, media, promotions, pricing levels. * Developed and introduced new product extensions for Brut and Ease-A-Cold.* Brand planning and execution. Communications and Media campaign development. Consumer Insight and Research. New Product Development. -
Global Brand And Business DevelopmentMiraka Limited Sep 2017 - Dec 2018New Zealand/Singapore* Set up digital ecosystem for newly launched beverage brand covering e-commerce, social media, on the ground activation, delivering increased level of traffic to brand owned platforms * Launched new beverage brand in both food specialty retailers and e-commerce site -
Global Marketing Manager, Anchor Every Day NutritionFonterra Apr 2016 - Aug 2017Singapore* Responsible for the milk powder, liquid and yoghurt businesses of Anchor, Fonterra's largest global consumer brand, a $1 billion dollar portfolio* Set strategic directions, leds global initiatives, partnered with agencies on developing communication plans.* Collaborated with Innovation and Technology on developing and launching new Anchor products. -
Regional (Asia) Marketing Manager, Advanced NutritionFonterra Jun 2014 - Mar 2016*Headed major brand repositioning and product relaunch from concept development & testing to commercialisation.* Led multi functional, multi country project team.
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Regional (South & East Asia) Marketing LeadWestern Union 2012 - 2014Singapore* Grew volume, reversing previous 3 years’ declining trend while maintaining profit levels thru high impact consumer marketing campaigns and the re-alignment of marketing investments and priorities * Raised the level of marketing effectiveness through a customised training program ; re-structuring of the marketing team ; a disciplined approach to marketing planning and execution. -
Brand Consultant, Asia Pacific RegionMillward Brown Vermeer 2008 - 2011Singapore*Unleashed clients’ global brands’ potential by collaborating and supporting them in the areas of global strategy, structure and organisation and capability building. * Worked with a diverse client base from a variety of industries (FMCG, pharmaceuticals, food and beverages, electronics) : Unilever, Glaxo-Smithkline, Avon, Philips, Akzo Nobel, Fonterra, among others
Balinghasay Eric R.A. Skills
Balinghasay Eric R.A. Education Details
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Marketing
Frequently Asked Questions about Balinghasay Eric R.A.
What company does Balinghasay Eric R.A. work for?
Balinghasay Eric R.A. works for The Men's Table
What is Balinghasay Eric R.A.'s role at the current company?
Balinghasay Eric R.A.'s current role is From Profit to Purpose : Global Marketing and Branding Leader with Extensive Experience in FMCG / Consumer Marketing.
What is Balinghasay Eric R.A.'s email address?
Balinghasay Eric R.A.'s email address is er****@****ail.com
What is Balinghasay Eric R.A.'s direct phone number?
Balinghasay Eric R.A.'s direct phone number is +614058*****
What schools did Balinghasay Eric R.A. attend?
Balinghasay Eric R.A. attended De La Salle University.
What are some of Balinghasay Eric R.A.'s interests?
Balinghasay Eric R.A. has interest in Children.
What skills is Balinghasay Eric R.A. known for?
Balinghasay Eric R.A. has skills like Consumer Insights, Fmcg, Integrated Marketing, Marketing Strategy, Business Strategy, Brand Development, Marketing Research, New Business Development, Marketing Communications, P&l Management, Global Marketing, Start Up Operations.
Who are Balinghasay Eric R.A.'s colleagues?
Balinghasay Eric R.A.'s colleagues are David Kernohan, David Pointon, Andrew D'addona, Michael Collins, Anton Troy, David Puls.
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