Eric Bouter

Eric Bouter Email and Phone Number

Global Category Director and VP Marketing Beans, Ground and Tea @ JDE Peet's
Amsterdam, NH, NL
Eric Bouter's Location
Amsterdam, North Holland, Netherlands, Netherlands
Eric Bouter's Contact Details

Eric Bouter personal email

About Eric Bouter

Entrepreneurial business leader with a proven track record of building successful brands and categories with strong results in (digital)marketing, sales & ecommerce. A 20+ years proven career path in local and global roles, marketing/sales and business development and in different geographies for Sara Lee, Danone and currently at Jacobs Douwe Egberts. Recognized as a creative and analytical business builder with clear understanding of corporate goals and proven ability to translate strategies into realistic objectives and subsequently really getting it done and delivering the required results. Gets energy in building winning teams and trusted collaborations in countries/partnerships. Specialties: Leading Multidisciplenary Teams, Building Business and Topline Growth, Brand Strategy & Positioning, New category development, Geographic expansion, Consumer Decision Journey, E-commerce, DTC, Innovation Roadmap, Product Development, Digital, Advertising, Media Efficiency and Marketing ROI Analysis.

Eric Bouter's Current Company Details
JDE Peet's

Jde Peet'S

View
Global Category Director and VP Marketing Beans, Ground and Tea
Amsterdam, NH, NL
Website:
jdepeets.com
Employees:
10363
Eric Bouter Work Experience Details
  • Jde Peet'S
    Global Category Director And Vp Marketing Beans, Ground And Tea
    Jde Peet'S
    Amsterdam, Nh, Nl
  • Jde Peet'S
    Global Category Director / Vp Marketing Beans, Ground & Tea
    Jde Peet'S Sep 2022 - Present
    Amsterdam, North Holland, Nl
    Globally responsible for the value creation strategy of leading categories Ground and Beans coffee and Tea (annual turnover >4000M euro). Key responsibilities for global brand building, efficient portfolio management and winning innovations.
  • Jde Peet'S
    Global Marketing Director Ready-To-Drink Coffee & Tea
    Jde Peet'S Jan 2019 - Sep 2022
    Amsterdam, North Holland, Nl
    Business development of an exciting and growing category worldwide of Ice coffee and Ice tea, including PL management, creating strategic partnerships with Pret a Manger / Baileys / McCafe and Mondelez including contract negotiations, innovation roadmap, building local teams. In two years managed to build a thriving new business in Asia, Australia and Europe with an innovation pipeline of 100M+.
  • Jde Peet'S
    Global Marketing Director Tassimo
    Jde Peet'S Jul 2015 - Dec 2018
    Amsterdam, North Holland, Nl
    Held global accountability for brand and PL (700M turnover, 130M marketing budget) in 22 countries. Managed 4 direct reports and 22 indirect country reports. Oversaw brand strategy, brand positioning, communication development, innovation roadmap, brewer alliance Bosch, ecommerce, building a winning team of direct reports.
  • Jde Peet'S
    Marketing Manager Douwe Egberts
    Jde Peet'S Jul 2012 - Jun 2015
    Amsterdam, North Holland, Nl
  • Danone
    Marketing Manager
    Danone Aug 2008 - Jun 2012
    Paris, Fr
    Marketing Manager Activia, Danoontje, Danio & New Business
  • Sara Lee International
    National Account Manager
    Sara Lee International Feb 2007 - Aug 2008
    Chicago, Il, Us
  • Sara Lee International
    Senior Brand Manager Sanex Global
    Sara Lee International Jun 2005 - Feb 2007
    Chicago, Il, Us
  • Sara Lee International
    Brand Manager Radox
    Sara Lee International Aug 2003 - Jul 2005
    Chicago, Il, Us
  • Sara Lee International
    Junior Product Manager
    Sara Lee International Mar 2002 - Aug 2003
    Chicago, Il, Us
  • Sara Lee International
    Management Trainee
    Sara Lee International Sep 2001 - Feb 2002
    Chicago, Il, Us

Eric Bouter Skills

Marketing Product Development Fmcg Market Research Marketing Management Marketing Strategy Advertising Management Marketing Research Product Innovation Brand Management Social Media Marketing Online Advertising Business Strategy Sales Entrepreneurship Innovation Management New Business Development Business Development Digital Media New Media Media Buying Business Analysis Team Building Fast Moving Consumer Goods Negotiation Qualitative Research Quantitative Research Concept Development Strategic Planning Team Leadership

Eric Bouter Education Details

  • Center For Creative Leadership
    Center For Creative Leadership
    Executive Leadership Curriculum - Elevate
  • Institute For Real Growth
    Institute For Real Growth
    Leadership Program Humanized Growth
  • Stockholm University
    Stockholm University
    International Marketing
  • University Of Groningen
    University Of Groningen
    Management & Organisation
  • Christelijk College Nassau Veluwe
    Christelijk College Nassau Veluwe
    Gymnasium/Atheneum

Frequently Asked Questions about Eric Bouter

What company does Eric Bouter work for?

Eric Bouter works for Jde Peet's

What is Eric Bouter's role at the current company?

Eric Bouter's current role is Global Category Director and VP Marketing Beans, Ground and Tea.

What is Eric Bouter's email address?

Eric Bouter's email address is er****@****fee.com

What schools did Eric Bouter attend?

Eric Bouter attended Center For Creative Leadership, Institute For Real Growth, Stockholm University, University Of Groningen, Christelijk College Nassau Veluwe.

What skills is Eric Bouter known for?

Eric Bouter has skills like Marketing, Product Development, Fmcg, Market Research, Marketing Management, Marketing Strategy, Advertising, Management, Marketing Research, Product Innovation, Brand Management, Social Media Marketing.

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