Eric Bausch Email & Phone Number

Byron Center, Mi, Us

Dublin, County Dublin, Ie

• Lead Category Management engagement for Smoking Cessation, Sexual Health, and Feminine Hygiene; oversee Category Management engagement for First Aid & Topicals. • Retailer Collaboration & Impact: Create & Align in-store/e-comm shopper navigation/signage with key retail partners.• Vision Simplification/Creation/Alignment: Clarified the unique role that the Perrigo Pain category plays vs other Perrigo categories- resulting in a new, unique long-term strategy within Perrigo’s portfolio; commercialized with Marketing, Sales, Perrigo Leadership.

Chicago, Illinois, Us

Led Category Management Engagement with key National Accounts: Albertsons & Meijer

Chicago, Illinois, Us

• Played Lead Role in Tropicana Category Management Function Creation: Established/aligned customer prioritization tiers that drove category management workload prioritization for lean team with many customers; Transitioned Category Management responsibilities away from PepsiCo- establishing relationships with key retailers; Created/automated IRI tools to easily identify key customer category opportunities that have established credibility with retail partners; Created “future of grocery/juice” vision work that was incorporated into Tropicana leadership Top to Tops with key retail partners.• Creating Dollar Impact: Built and led presentations with key retail partners that filled key brand voids and that mitigated delisting risk- all while establishing credibility as a go-to resource for retail partners.• People Leadership & Coaching: Managed team of two analysts that covered West & Central Regions

Benton Harbor, Michigan, Us

• Developed unique induction cooking innovation vision/strategy within first three months- gained alignment with product marketing, brand, design, and engineering teams.• Brought clarity, definition, and alignment to existing initiatives; grew innovation pipeline.

Benton Harbor, Michigan, Us

• Built the category management function of KitchenAid Small Appliances- developed and aligned roadmap with leaders, built capabilities to enable, established first formal category captaincy.• Inspired consumer-centric vision work for US region through presentation that identified the importance of integrated consumer-centric storytelling.• Inspired improvement initiative on KitchenAid Small Appliance PDP template through insights on leading with benefits vs feature.• Identified and drove multicultural marketing opportunity that resulted in key initiative for KitchenAid Small Appliances.• Covered sales responsibilities for six months while maintaining category management function- gaining experience in execution while still delivering category management results.

Purchase, New York, Us

• Owned category leadership engagement for PepsiCo Franchise Bottlers in eastern half of US providing insights, analysis, and specific recommendations to help drive positive business results.• Created and presented IRI share analyses that resulted in the identification of fact-based opportunities and action items to address identified opportunities. Action items resulted in distribution increases, display increases, and flavor expansions for growing brands.• Created visibility into share performance opportunities by creating Excel tools that quickly and easily identified share drivers. Educated franchise field team to be better recipients of share information by conducting trainings on created Excel tools.• Created the foundation of the Franchise Business Unit IRI share analysis format (PowerPoint) that has received positive feedback including “best share analysis within last five years.”

Farmington Hills, Mi, Us

• Managed category management activities for 11 product categories across five auto retail accounts including Walmart, O’Reilly, and Pep Boys. Responsibilities included line review preparation and presentation, monthly category updates, and market insights presentations.• Managed marketing research efforts for Bosch Automotive Aftermarket, including questionnaire development, conjoint analysis studies, and focus groups.• Created Nielsen Spectra analyses and line review material regarding how Bosch could help retailers effectively identify the demographics of their customers, identified which demographic segments were growing, and targeted media campaigns to growing segments in effort to drive customer sales. Presented findings to retailers in line reviews and additional strategy meetings.• Designed, managed, analyzed, and presented findings of approximately three-four conjoint analysis studies annually.• Utilized JDA Space planning software in order to design electronic planograms and assortment recommendations (JDA Space Planner Level I Certified).

Farmington Hills, Mi, Us

• Presented at the 2015 Category Management Association Conference on how Bosch helps national retailers effectively target media campaigns to specific demographic user bases in effort to drive customer sales.• Gained Certified Professional Category Manager certification through the Category Management Association in April 2015.• Received Bosch’s Excellence in Product & Data Management award in May 2015 • Brought Sawtooth Software conjoint analysis software in-house, allowing Bosch to run conjoint analysis studies more frequently, at a fraction of the cost an outside vendor would charge• Introduced innovation idea that was selected as one of three to present to the Bosch leadership team in Bosch’s 2015 innovation workshop.

Atlanta, Ga, Us

Account Executive- (5/2013 - 1/2014)Protected and grew annual revenue from existing customer base while working with accounting, customer support and other internal teams to ensure customer satisfactionRegional Account Manager- (3/2008 - 5/2013)• Assembled performance statistic spreadsheet for managers to evaluate employee success.• Trained sales representatives on best practices and proper technique in team lead role

Master Of Business Administration (Mba) With Distinction, Consumer Insights

Bachelors Of Business Administration, Marketing