Eric Bausch Email & Phone Number

Byron Center, MI, US

Dublin, County Dublin, IE

• Lead Category Management engagement for Smoking Cessation, Sexual Health, and Feminine Hygiene; oversee Category Management engagement for First Aid & Topicals.
• Retailer Collaboration & Impact: Create & Align in-store/e-comm shopper navigation/signage with key retail partners.
• Vision Simplification/Creation/Alignment: Clarified the unique role that the Perrigo Pain category plays vs other Perrigo categories- resulting in a new, unique long-term strategy within Perrigo’s portfolio.

Chicago, Illinois, US

Led Category Management Engagement with key National Accounts: Albertsons & Meijer

Chicago, Illinois, US

• Played Lead Role in Tropicana Category Management Function Creation: Established/aligned customer prioritization tiers that drove category management workload prioritization for lean team with many customers.
• Creating Dollar Impact: Built and led presentations with key retail partners that filled key brand voids and that mitigated delisting risk- all while establishing credibility as a go-to resource for retail partners.
• People Leadership & Coaching: Managed team of two analysts that covered West & Central Regions

Benton Harbor, Michigan, US

• Developed unique induction cooking innovation vision/strategy within first three months- gained alignment with product marketing, brand, design, and engineering teams.
• Brought clarity, definition, and alignment to existing initiatives; grew innovation pipeline.

Benton Harbor, Michigan, US

• Built the category management function of KitchenAid Small Appliances- developed and aligned roadmap with leaders, built capabilities to enable, established first formal category captaincy.
• Inspired consumer-centric vision work for US region through presentation that identified the importance of integrated consumer-centric storytelling.
• Inspired improvement initiative on KitchenAid Small Appliance PDP template through insights on leading with benefits vs feature.
• Identified and drove multicultural marketing opportunity that resulted in key initiative for KitchenAid Small Appliances.
• Covered sales responsibilities for six months while maintaining category management function- gaining experience in execution while still delivering category management results.

Purchase, New York, US

• Owned category leadership engagement for PepsiCo Franchise Bottlers in eastern half of US providing insights, analysis, and specific recommendations to help drive positive business results.
• Created and presented IRI share analyses that resulted in the identification of fact-based opportunities and action items to address identified opportunities. Action items resulted in distribution increases, display.
• Created visibility into share performance opportunities by creating Excel tools that quickly and easily identified share drivers. Educated franchise field team to be better recipients of share information by conducting.
• Created the foundation of the Franchise Business Unit IRI share analysis format (PowerPoint) that has received positive feedback including “best share analysis within last five years.”

Farmington Hills, MI, US

• Managed category management activities for 11 product categories across five auto retail accounts including Walmart, O’Reilly, and Pep Boys. Responsibilities included line review preparation and presentation, monthly.
• Managed marketing research efforts for Bosch Automotive Aftermarket, including questionnaire development, conjoint analysis studies, and focus groups.
• Created Nielsen Spectra analyses and line review material regarding how Bosch could help retailers effectively identify the demographics of their customers, identified which demographic segments were growing, and.
• Designed, managed, analyzed, and presented findings of approximately three-four conjoint analysis studies annually.
• Utilized JDA Space planning software in order to design electronic planograms and assortment recommendations (JDA Space Planner Level I Certified).

Farmington Hills, MI, US

• Presented at the 2015 Category Management Association Conference on how Bosch helps national retailers effectively target media campaigns to specific demographic user bases in effort to drive customer sales.
• Gained Certified Professional Category Manager certification through the Category Management Association in April 2015.
• Received Bosch’s Excellence in Product & Data Management award in May 2015
• Brought Sawtooth Software conjoint analysis software in-house, allowing Bosch to run conjoint analysis studies more frequently, at a fraction of the cost an outside vendor would charge
• Introduced innovation idea that was selected as one of three to present to the Bosch leadership team in Bosch’s 2015 innovation workshop.

Atlanta, GA, US

• Account Executive- (5/2013 - 1/2014)Protected and grew annual revenue from existing customer base while working with accounting, customer support and other internal teams to ensure customer satisfactionRegional Account.
• Assembled performance statistic spreadsheet for managers to evaluate employee success.
• Trained sales representatives on best practices and proper technique in team lead role

Master Of Business Administration (Mba) With Distinction, Consumer Insights

Bachelors Of Business Administration, Marketing