Foresight Sports is a global leader in the development of golf performance, entertainment, and game enhancement solutions.

• Built the business model from the ground up.• Established the Sales forecast, SG & A, A&P, and annual sales budgets. • Sales platform for distribution of new brand to 3 regions. • Managed all finance aspects of the business.• Handled all the logistics, shipping, importing, and SKU set up for entire company. • Formulated retail, wholesale, MAP, and all pricing policies for the business.• Hired and managed all independent sales reps.

• Advised on strategic plans for new and existing companies while focusing on the growth opportunities of each brand. • I was also assist in formulating and executing omni channel sales and marketing initiatives to ensure your brand achieves short-term and long-term success. • Strengthened my presentation skills through different software applications. • Worked with various CRM applications.• Shopify, Website content, and Analytics with Google.

• Managed end to end Strategic customers in the US ( Dick's / Golf Galaxy, Pga Tour Superstore) and Canada (Golftown Canada, Strategic Partners). • Forecast and annual sales planning• Budget analysis for all channels.• New product presentations to executive teams. • Training programs for each individual account.• Managed customer in store build-outs and marketing initiatives. • Led in field initiatives on new go to market strategy under Honma hub model.• Cross-functionally worked within all departments to meet established goals.

• Recruited and managed salesforce for eastern and part of the central US.• Created training programs and best practices for sales team.• Delivered on annual sales targets, forecasts, and revenue goals both quarterly and annually.• Implemented personalized plans for success for the sales team including strategic sales planning with individualized customer plans to work towards company goals. • Managed and developed budgets, compensation, commission plans, and T&E for the region. • In field travel and coaching for all territories, in the field 60% of the time.• Partnership plans for professional sections and regional key accounts.• Extensive travel for all infield go to market initiatives and key account events. • Worked collaboratively with internal teams to get the team what they needed, when they needed it. • Ensured there was a seamless line of communication from the home office to the field.

• Established the field sales in Florida from zero distribution to over 50 doors. • Coordinated all in field events across Florida and Georgia at green grass and off-course facilities.• Developed a training deck and implemented in person training for each facility multiple times. • Creativity and entrepreneurial mindset was key to growing the business over the first year. • High service level and the ability to make independent decisions across all facets of the business were key skills for this role. • Able to create my own plan to get the brand into key locations in the assigned territory. • Committed 6 influencer professionals in the local market to staff affiliations with the brand year one.

• Managed all customers for the brand in the South Florida territory. • Responsible for increasing product category distribution to all channels.• Exceeded sales target of $6+ million • Delivered all new product presentations and strategic business plans for each customer in a highly competitive market. • Coordinated over 150 experiential events within the seasonal territory. • Served as a member of the Advisory group for the management team.• Presented with the 2016 Jim Flick Inspiring others award.

• Eastern Regional ( North and South) Sales Manager for the newly acquired Adams Golf from 2012-2014, Then TaylorMade / Adidas / Adams golf 2014-2015.• Was part of the integration and acquisition of the new company in Dallas and then back to CA.• Developed regional, sales rep, and key account annual sales budgets. • Managed a diverse group of independent sales professionals and analyzed sales team activity to measure effort and activity that is generating the business.• Implemented strategic business plans for each territory including defined weekly, monthly, annually. • Market size analysis for each territory to understand size and potential.• Forecasted demand across all doors, analyzing all factors that will contribute to accurate forecast.• Market Trend analysis of the new brand on a regular basis, built business plans around consumer demand to align with the growing market.• Competitive analysis of current companies and future brands entering the market place.• Product analysis to ensure our mix is correct with what the consumer demand- primary, secondary, shelf life.

• Managed all channels of distribution for the brand in the South Florida Market. • Developed benchmarks for success and held myself accountable to reach these goals. • Drilled down to become a product expert on everything we had to offer, a continual learner.• Analysis of competitive landscape to and report back to management updates.• Established a lead generation plan to help grow distribution.• Uncovered individual pain point for each customer and built value with solution to help grow the business.• Verbal and nonverbal communication skills were integral part of success.• Leveraged technology available at the time including reporting, customer management, and in field communication. • Able to become a leader in the organization and surround myself with other successful people that shared the same vision, was able to lean on peers and senior management to get the answers and support I needed to be successful. • Time management, preparation and planning, along with being approachable were key competencies in this position. • Customer Relationship management both in the field with buyers, professionals, and corporate accounts.• Being highly competitive, being at the top of the leaderboard across all metrics was a daily goal.