Eric Berridge is a two-time author, TED speaker, and co-founder and former CEO of Bluewolf, an IBM Company (acquired in 2016), a firm that he built over two decades as the original and preeminent consultancy for Salesforce. Today, Eric is CEO of Coastal, a top Salesforce consultancy. With 25 years in the Salesforce ecosystem (and building one of the first cloud consultancies in the business), he knows what it takes to succeed and build a thriving business and culture that is always looking toward the future.Eric’s latest book, Customer Obsessed, redefines customer obsession for the tech era, and he continues to educate and give voice to other entrepreneurs building customer-obsessed businesses. He is an outspoken advocate for the arts and humanities, and his writing and speaking engagements focus on spreading awareness and support for the arts to improve education, creativity, and critical thinking to keep up with our evolving digital society.You can find him on Twitter (@ericberridge) and Instagram (@eric.berridge) to join the conversation.