Eric Hanson Email & Phone Number

New York, Ny, Us

Houston, Texas, Us

Founded a consultancy to provide product support, product strategy, revenue operations, and data visualization support to small publishers. Help operationalize product development process, translate business needs into product requirements, work with contract developers to build features, create dashboards and reports, improve website performance, and generate ideas and Figma wireframes for new page layouts.- Researched hosting providers and caching systems to provide client with recommendations that improved desktop and mobile Lighthouse scores of their ad-heavy Wordpress website from 55 to 95.- Using client’s business goals and current setup, built 12 month product roadmap with requirements for each major project, and assisted client in hiring developer with the skills necessary to build roadmap items.- Analyzed site analytics and ad performance data to find areas of opportunity in client’s existing page layouts. Created A/B testing strategy with multiple Figma wireframes, expected results for each test, and iterative testing plans.

After my last position was eliminated as a part of cost reductions at the end of a purchase agreement, I decided to take some time to travel before re-entering the workforce. Between September, 2022 and May 2023, I traveled with my partner all over Latin America, having all sorts of incredible new experiences, engaging in my passion for photography, and improving my Spanish. Highlights include Day of the Dead celebrations in central Mexico, learning to dive off the Caribbean coast of Colombia, spending a month in the Galapagos Islands, seeing the Carnival celebrations in Uruguay, and exploring the national parks of Patagonia in Chile and Argentina.

Oversaw all aspects of revenue generation for network of 80 sites with thousands of dollars monthly advertising revenue. Served as product manager for ad operations tools and UI of CMS, devising specifications for new features and collaborating with engineering to advance them through development process. Managed relationships with revenue partners by frequently meeting with partner account managers and collaborating with business development to identify and screen new partners. Created and executed hundreds of A/B and multivariate tests to onboard new partners, increase revenue, and test code releases.- Surpassed three consecutive annual revenue targets while heading team of two ad ops specialists and a revenue analyst by decreasing discrepancies, identifying and addressing underperforming partners, monitoring revenue across multiple Google Ad Manager accounts, and exploring methods to increase yield using existing tools. - Product-managed tools for bulk ad tag management and mass layout changes, executing several CMS and ad stack migrations and boosting site template performance by 50%. Increased coverage for profitability in European and Asian markets and revitalized relationships with key US partners. - Discovered and implemented page layouts, resulting in raising revenue by 20% across multiple business lines, while developing protocol for test execution and results evaluation used by product and management teams. - Designed and built reporting systems in Python using data APIs to aggregate advertising revenue and A/B test results, with filters across dimensions such as device, site, country, and traffic source.Contributed to senior leadership team guidance for sale of network (originally known as Pub Ocean) to Content IQ for $22MM in July 2020.

Established product development process while supervising development of two distinct product lines at transportation tech startup. Developed and executed marketing and outreach strategies for both product lines, driving user adoption and engagement. Conducted market research and analyzed user feedback to continually improve overall user experience. - Created, documented, and implemented product creation process with iterative improvements based on ongoing feedback and changes in development philosophy.- Oversaw the development, launch, and growth of a curated bus route service that provided cost-effective and convenient transportation to popular destinations in the Boston and New York City areas.- Spearheaded creation and launch of blockchain-based platform in just 9 months, allowing users to rate and review experiences at restaurants, venues, and other establishments with aim of improving the equity of tips for serving staff.

Developed trading strategies and built a product to automatically gather data, make purchase decisions, and execute orders using APIs from multiple cryptocurrency exchanges.- Studied cryptocurrencies to better understand market fundamentals, develop new investment ideas, and track applications of blockchain technologies.- Learned about Python development, pulling data from APIs, and remote deployment and server management while building two major versions of the product.- Created and executed a prioritized roadmap of improvements, using data analysis, rapid prototyping, and backtesting to generate ideas, test hypotheses, and evaluate results before adding new features to production code.

New York, Ny, Us

Built and maintained products that measured and reported on display and video viewability standards. Oversaw establishment of video wrapper that opened up new markets to DV video ad viewability measurement technology. - Gathered requests from client stakeholders, translated requests into requirements, coordinated releases across multiple development teams, and delivered effective training to operation and sales teams on changes.- Added new measurement features, including support for new browser technologies, HTML5 video advertising, and custom ad measurement standards. Increased measurement rate of video ads from 75% to 95% as business increased by 50%. - Drove adoption by adding new features, reducing operational overhead, and sales training, and growing usage to 50% of all traffic in a year. - Managed custom standards from multiple agencies that represented 25% of business.

Sunnyvale, Ca, Us

Constructed video ad serving and data targeting segment products to expand Yahoo! Advertising business into new areas. Facilitated effortless integration of data from multiple sources into targeting segments and exportation to ad servers by orchestrating development and rollout of new data management user interface. - Developed and launched video ad-serving extension for existing display ad server, data management platform, and business intelligence platform at Yahoo!, opening up novel business line for company. PRD for the product became basis for PRDs across Yahoo! advertising.- Designed and built user interface for new data management platform at Yahoo! that aggregated all targeting segments and made them available to advertisers. UI simplified the previously complex process of managing different data sources, formats, and exporting requirements into a single, intuitive interface, which significantly improved user experience.

New York, Ny, Us

Increased user engagement while building and maintaining production tools for the editorial team.- Worked with designers to improve user experience on content pages, conducting A/B testing and using changes in pageviews and ad revenue as KPIs.- Built a video production management tool that overhauled and streamlined existing processes, allowing for 5x growth in the number of editors, 10x growth in the number of content producers, and the creation of a library of 1,000 videos in a year.

New York, Ny, Us

Ran training program that recruited and hired over 120 freelance writers every year.Managed two associate editors to insure consistent writer hiring quality across all topics. Redesigned training program to use two-step process, reducing drop-out rate by 40 percent.

Ran quality assurance test scripts on Flash-based instant messaging product for business. Help build and maintain group of twelve testing machines with different operating systems, virtual machine environments, and remote access options.

Boston, Ma, Us

Built and maintained website, emphasizing shelter's mission and reliance on donations.Rebuilt workstations for employee use with parts salvaged from donated machines.

Mba, Computer Information Systems

Ba, History, Music

High School