Digital Marketing Coordinator
CurrentLeading Canada's largest consumer show's digital evolution- Envisioning and managing of AutoShow's social media and web activities- Marketing to 300,000+ strong email database- Planning of short and long-term marketing strategies- Content creation and distribution, including collaborations with partners and influencers- Directing multiple agencies covering social media, paid ads and expanded web activities- Assisting in the creation and distribution of press and media releases- Working with AutoShow General Manager to plan out features and exhibits, including the facilitation of new exhibitors and vendors- Analyzing and reporting on surveys and analytics dataResults:- Achieved record-breaking ticket pre-sales through social media and email marketing- Doubled AutoShow YoY owned and earned media impressions from 1.9 to 3.8 billion- Quadrupled AutoShow's owned Facebook and Instagram reach- Increased email database by 50,000 people within 6 months- Envision and executed consumer email campaign with 36% open rate (Compared to 21% global average)