Eric's forte as a Fractional CMO and digital growth marketing executive is embracing fast-growing eCommerce brands -- taking them firmly in hand and pulling that initial energy toward purposeful and reliable growth. His firsthand experience with the complexities of managing and sustaining accelerated change include the fundamentals of business technology, expertise in eCommerce and product procurement, building teams, overseeing digital brands and developing reliable customer acquisition campaigns.These unique experiences have given Eric the expertise to help others striving to grow their own brands, and ultimately motivated him to innovate independently in the business of CBD, natural and organic products, as well as youth basketball and the non-profit sector. Building Brands Through Digital MarketingEric has more than 15 years experience building brands and growing companies. He has managed marketing strategies from nose to tail, designing, advancing and driving revenue through efficient management, PR strategies, and online customer acquisition. His focus has been on high-quality content marketing to motivate and deepen brand loyalty. His digital growth marketing strategies have been successful, with consistent revenue increases and positive growth. Team LeaderEric knows that connecting to and supporting diverse talents in others maximizes business potential. He understands the importance of managing to allow for both creativity and discipline. He has functioned as part of executive teams, overseen marketing and communications departments, managed budgets and been responsible for outside agency relationships. Strategic Digital Marketing & Brand DevelopmentOver his career, Eric has overseen unique marketing and communications initiatives, including lead generation, corporate brand identity and long-term revenue growth. He’s personally implemented advertising campaigns on Facebook, Google, Amazon and many other channels for clients in the U.S. and abroad. Supply Chain Development & ManagementEric has first-hand experience building and managing the supply chain for direct-to-consumer eCommerce products in the U.S. and abroad. This experience includes the development and launch of over 100 new products.