Eric B. Johnson Email & Phone Number

Salt Lake City, Ut, Us

Growth Marketing & Brand Executive Responsible for Creating & Executing Online Strategic Marketing Plans. Working as a Fractional Chief Marketing Officer (CMO) and Growth Marketing Executive.I help companies of all sizes create and execute strategic growth marketing plans designed to impact revenue and brand footprint. Some of my expertise and experience includes: ‣ Managing a team of creative marketers, media buyers, mobile acquisition experts, UI/UX professionals, product managers, and PR strategists to help execute goals to grow both direct-to-consumer sales and wholesale/retail sales on behalf of clients. ‣ Building online campaigns designed to deliver new, qualified leads for both B2B and B2C firms. ‣ Designing affiliate performance marketing campaigns from the ground up, including campaigns for brands OR for affiliates. ‣ Creating all types of content, including working with influencers, user generated content (UGC), and media content, such as videos, podcasts, and blogs. ‣ Highly proficient in Facebook advertising growth campaigns. Executed hundreds of different advertising campaigns on Facebook on behalf of clients leading to Millions in generated revenue. ‣ Highly proficient in building out websites and sales funnels using ClickFunnels, Kartra, WordPress, and Shopify.‣ Assisted more than 25 brands in identifying new new digital customer acquisition opportunities, including wholesale and retail opportunities, as part of horizontal product or brand expansion initiatives.‣ Experience buying all types of online media to drive targeted traffic, including Google AdWords, Bing Ads, Pinterest Ads, and several other online platforms. ‣ Experience managing press and media relations, including key product placement with publishers. ‣ Managing large, outside marketing agency relationships on behalf of brands.

Utah Top 50 is a series of leagues and showcase events designed for Utah's Top Athletes. The company currently operates more than 10 sports events per year, including a boys league and girls league designed for the top 50 high school basketball players in Utah. Utah Top 50 streams events live and on-demand through a partnership with KSL Sports Rewind and maintains more than 10 corporate sponsors.

Youth Development Now (YDN) is a 501(c)3 non-profit organization changing the lives of at-risk children and youth by teaching mental health performance through social-emotional certified coaches and curriculum, as well as providing access to licensed therapists to build mental health resilience in youth and families through teams and sports.The organization is currently piloting a number of specific sports and team event offerings for youth and families, as well as a beta program for coaches to learn the specifics of promoting youth mental performance within their programs.

Salt Lake City, Utah, Us

One of my lifelong passion's is the sport of basketball, both playing and coaching. I started my basketball career in the hills of Oakland California at Holy Names University, a private liberal arts institution competing in the Cal-Pac Conference (NAIA). During my time in the Bay Area, I helped run multiple youth basketball camps that focused on teaching local kids the in's and out's of basketball.Following my time in Oakland, I finished my playing career at Westminster College under coach Tommy Connor, former Associate Head Coach at the University of Utah. At Westminster, I helped run youth basketball camps and volunteered time as a coaching resource for local players interested in learning more about basketball. Following my college career, I began coaching competitive youth teams with Todd Phillips, former Head Men's Coach at Salt Lake Community College, one of the nations top junior college basketball programs. Todd is currently the Associate Head Coach at Utah Valley University. I became heavily involved with Utah Pump-N-Run (now Utah Basketball Club), Utah's leading basketball club team, and the rest is history. Today, I sit on the board of directors and assist the Executive Committee with organizational development, including fundraising, executive process and organic growth. Utah Basketball Club helps provide Utah-based basketball athletes with an opportunity for a grant-in-aid scholarship to play college basketball.

Offer Space is a global natural health products company, which offers CBD, nutritional supplements, beauty products and therapeutic-quality essential oils direct-to-consumer and through a comprehensive white-label distribution platform. The company averages 1,500 customer transactions per day. -Developed more than five separate manufacturing and fulfillment centers to source premium quality products and offer them under equitable pricing – a strategy that allowed us to develop long-term brand loyalty among our customers. -Helped create a niche in the market by providing an e-commerce experience that is convenient, engaging and effortless through sales funnel pages, initiating a supportive and straight-forward relationship with our customers.-Key responsibility included the development and launch of all new products – including more than 100 successful direct-to-consumer campaigns as well as wholesale/retail sales campaigns.Managing Divisional AssetChiefly responsible for brand strategy & eCommerce efforts, digital marketing campaigns, and budget allocation for one of the company's eCommerce divisional assets, www.RealOil.com. Managed a team of creative marketers, media buyers, mobile acquisition experts, UI/UX professionals, product managers and PR strategists to help execute company goals of which are focused on both direct-to-consumer sales and wholesale/retail sales. Participated in launching and growing a successful company from the ground up has been a foundational career experience. It has allowed me to refine a range of entrepreneurial skills from strategic branding to interpersonal leadership in a practical and applied way. It has expanded and solidified my skills in a range of expertise and has launched me into a chapter of career maturity that is both deeply energizing and personally fulfilling.

Orem, Ut, Us

• Oversaw all digital customer acquisition campaigns responsible for more than doubling company revenues from $8mm annually to more than $22mm annually. Held full budget control over the digital marketing division.• Responsible for new customer acquisition, corporate brand identity and long-term revenue growth from automated marketing and online advertising campaigns. • Launched more than 100 unique digital campaigns on behalf of the brand.• Managed digital marketing team of 6 people and multiple marketing contractors. • Led initiative to hire the company's first two strategic outside agency's, including a marketing and branding agency located in Los Angeles, CA, and development agency located in Salt Lake City, UT.• Launched more than 20 new products to market which led to millions in new revenue generated for the business, as well as the company's single-day revenue record of more than $600k.

Millcreek, Ut, Us

Helped set and guide direction of non-profit organization as a member of the board of directors. For over 35 years, Ouelessebougou Alliance has transformed health, education, & economic development programs for thousands of villagers in Mali, West Africa.

Salt Lake City, Utah, Us

I help companies of all sizes create and execute strategic growth marketing plans designed to build brand identity & deliver new, qualified leads. Those plans include digital customer acquisition, user generated content creation, online media buying, conversion rate optimization, press and media relations, and product procurement.Some key past projects include:• Corporate Turnaround & In-House Executive Placement: Took Company from $8mm to $22m in Revenue over 18 month period. Included CEO & board level advisory and execution initiative for an eCommerce, direct-to-consumer health and wellness company. Responsible for setting the company's long-term strategic direction, overseeing all eCommerce, direct-to-consumer marketing activities, including the company’s content delivery plan as well as all lead generation activity, corporate brand identity and long-term revenue growth from automated marketing and online advertising campaigns.• Worked as a Special Projects Advisor with both the Governor's Office of Economic Development (GOED) and the Economic Development Corporation of Utah to plan and prepare for the largest economic development and incentive pitch in Utah’s history, to garner the lucrative 777X manufacturing project from the Fortune 500 Company Boeing.• Grassroots Marketing: Oversaw unique advocacy campaign in cities across the state of Utah with the objective of mobilizing a large advocacy network and regaining lost funding from the legislature. Advocacy campaign included over 35 community events and communications initiatives designed to build and mobilize a large database of supporters to contact their area legislators. Program successfully received funding from the Utah State Legislature.• Curated the creation of a national advertising campaign for the state of Utah that received international and national press from Forbes magazine and other key publics.

I led marketing strategic planning, budget administration and branding approach of four development companies and nine distinct brands encompassing over 13,000 acres of land in Utah. Details include: • Managed staff of two direct reports, two agencies and five independent contractors to develop marketing outreach campaigns and product launches. • Managed all marketing functions designed to drive sales, customer traffic and Web site hits including the content and creative strategy of four corporate Web sites.• Placed over 55 separate media advertising buys, including TV and radio that led to a 75% increase in Web site hits from the prior year and revenues of $4.5m from 37 unit sales in one development.• Created a product launch plan comprised of all marketing elements, including e-marketing and press relations culminating with a successful community event that led to 350 leads and $700k in revenue in one day. • Provided several TV interviews and helped execute multiple press conferences, leading to increased brand awareness in the first-time homebuyer and high-end residential market segments.• Responsible for all event operations at the Champions Challenge golf tournament. Designed and chiefly managed charitable contributions program that culminated in almost 150k in direct cash donations benefiting Thanksgiving Point Institute, Deron Williams Point of Hope Foundation and Art Works for Kids. • Established high-level corporate relationships that impact future home buyer preferences. Negotiated and closed 250k business development contract with LHM Entertainment (Utah Jazz) designed specifically to increase company ROI through marketing media, exclusive hospitality experiences, and top-of-mind brand association.

Salt Lake City, Ut, Us

Directed marketing functions designed to generate qualified leads and drive revenue. Responsible for leading a diverse group of people including both deaf and hearing employees.• Dramatically increased sales through targeted marketing campaigns by collecting 20% of the company’s qualified lead applications. Directly managed over 600 events and 200 sponsorships in 2006 alone.• Developed corporate outreach program plan that helped drive revenue growth from $20m to $250m in four years after implementation. • Gained extensive experience in managing marketing agencies, event production groups and outside contractors. Responsible for controlling $1.4m outreach budget used to execute marketing and outreach campaigns. • Conducted over 75 employee interviews and was directly responsible for hiring more than 15 individuals.• Directed strategic advocacy events to members and staff of the United States’ Senate and United States’ Congress on Capitol Hill (Washington D.C.) in an effort to increase federal funding for relay services, the first event of its kind.• Coordinated placement and user testimonial in an appearance on the ABC TV show “The View”, resulting in successful product placement and culmination of a strategic product launch plan.• As a chief sponsor liaison for the Olympics for the Deaf, designed and directed EXPO and In-School Artist Residency Program that included the direct management of over 15 staff members. Exceeded EXPO revenue goals by 80% from sales, sponsorships and in-kind contributions from AOL, AT&T, Verizon, Avis and over 65 other companies.• Created a cross-promotional campaign with Frontier Communications Corp (NYSE: FTR) that delivered customers high-speed Internet and the company product simultaneously, and led to a 20% increase in lead generation in the region.

Bs In Business, Strategic Marketing

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