Eric Bobak Email & Phone Number

After a rewarding 5 years at Synchrony, I decided to embark on a personal sabbatical and break from the corporate world to focus on family, community, health and creative pursuits. I am extremely thankful for my time at Synchrony and so proud of the work that I collaborated on. To be able to change the way that a bank operates, with a culture that cares about people, was a career goal I didn't know I had.

Stamford, Connecticut, Us

●Designed and led in-house agency business operations team ●Led strategic partnerships with Media and MarTech vendors●Developed process and governance procedures●Created foundation for billing excellence, processing and paying over $100M in Media and MarTech invoices annually

Stamford, Connecticut, Us

● Data activation and MarTech● Enterprise brand safety, ad fraud, and viewability● Media quality● Cross business platform performance monitoring and optimization● In-house paid media capabilities● Digital process and governance

Hoffman Estates, Il, Us

● Oversee all aspects of digital marketing, including PPC, SEO, PLA, Local SEO, Email, Social Media, Online Reviews, Customer Loyalty, Affiliate Marketing, Display and Retargeting.● Leading the organization’s digital transformation as reliance on newspaper circulars continues to decline.● More than doubled my department’s 2017 budget through strategic planning, testing, and execution.● Support the Executive Leadership Team with long-term planning and the development of materials for Board presentations.● Partner with eCommerce and traditional Marketing teams to align on overall strategy and execution.● In-sourced email program at a cost-benefit after previously relying on Sears Holdings shared services.● Managed RFP process for new digital agency partners and on-boarded two new agency partners to support our digital media channels due to the increased scale of the programs.● In addition to eCommerce, online to offline conversion is a strategic focus, primarily leveraged through the use of Liveramp, Local Inventory Ads and geo-targeted media.● Report directly to the CMO and manage a team of channel managers and agencies.

● Led trading desk style in-house paid media team, overseeing PPC, SEO, and Social.● Developed and managed AdWords, Facebook and Bing accounts to maximize site ROI. Increased profit margin by 50% while scaling to meet partner quotas.● Worked collaboratively with software developers to build proprietary AdWords API tools to automate and customize unique business needs – most notably automating location targets multiple times a day, and automated mid-day campaign optimizations to adjust towards partner lead quotas.● Oversaw a monthly mobile budget in excess of $200,000, which operated at +30% net profit margin across five major partners (Cars.com, DTC, Dealix, Autobytel, and CarsDirect).● Managed the EveryAuto.com website redesign to ensure SEO best practices were used, such as site structure, proper URL usage, and accurate meta tags.

Chicago, Illinois, Us

● Managed a global team of paid search analysts and oversaw all SEM efforts across the U.S., Canada, Brazil and Mexico. Was responsible for a $5 million annual budget.● Responsible for managing the North America team to achieve sales per day targets and new customer acquisition goals – grew non-brand search sales by +10% annually in an overall declining business.● Led global product, supplier, and inventory support strategy in search; created 5 segmented strategies that aligned with business objectives to focus investment across over 1.2 million products.● Managed global vendor relationships and a multimillion dollar contract negotiation with Marin Software.● Communicated with internal and external stakeholders to leverage important supplier relationships and drive key business objectives.● Responsible for the growth and development of North America search team members in the Chicago and Bangalore offices; added two analysts in our Sales office in Bangalore as part of a successful pilot program.● Developed processes and best practices within the SEM marketing lever – started quarterly global test and learn summit to share learnings across regions.

London, England, Gb

● Oversaw a team of search analysts working on the Abbott Pharmaceuticals and Kimberly-Clark businesses.● Empowered direct reports with tools, training, and information needed to effectively manage and optimize paid search campaigns.● Managed a holistic integration of Search with all other agency teams. Partnered closely with PR, Shopper, Display and digital teams to align brand goals and messages in-market. I suggested flighting non-brand paid search closely with TV, which was new to Abbott Pharmaceuticals and a big client win at the time.● Communicated strategy and performance with clients including Brand and Digital Teams and managed budgets in excess of $4 million annually.● Conducted ongoing testing and expansion to ensure clients were on the forefront of innovation in Digital. Tested mobile to understand which brand customers were more mobile savvy, which hadn’t previously been done.

Boston, Massachusetts, Us

● Developed and managed multi-million dollar Paid Search programs for Bank of America and Mars. ● Interpreted client goals and objectives to develop and implement tactical plans for paid searchmarketing optimization and growth strategies while maintaining quality and performance.● Built and maintained relationships with client and Publicis partner agencies (iCrossing, Starcom) and vendors (Google, Yahoo, MSN, DoubleClick, AOL, etc.) to integrate search marketing campaigns with display, natural search and offline presence.● Managed day-to-day operations including monitoring keyword bids, budget and billing.● Expanded the client’s mobile program with campaigns targeted by device and carrier to drivedevice application downloads.

Mountain View, Ca, Us

● Managed budgets and keyword bidding for more than 10 clients – including Hewlett Packard, Aeropostale, Zazzle – overseeing $500,000+ monthly media spend.● Manipulated keyword positions in order to achieve client budget and ROI goals.● Coordinated the launch of new accounts and keywords.● Contributed to bid strategy innovations and tested new products, regularly meeting with developers to enhance the DoubleClick Search bid algorithm.

Minneapolis, Mn, Us