Eric Bogard Email & Phone Number

New York, Ny, Us

New York, Ny, Us

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New York, Ny, Us

Member of executive leadership team overseeing the development, management and execution of all growth, product marketing, branding & corporate communications for a high-growth B2B2C and B2C SaaS gaming destination with 17.5 MM monthly users. Generated 300+% YOY growth by building scalable, highly profitable multi-channel marketing, product, and pricing strategies and solutions. • Established go to market strategy for a new gamified B2B ad product, achieving a 35.3:1 return on investment (ROI) and adoption from enterprise brands, NBA, UFC, and ESPN• Spearheaded comprehensive rebranding initiative including new personas, brand strategy/positioning, voice, visual identity, messaging, and communication strategy, doubling brand awareness in the market• Designed and optimized high impact customer experience journeys, resulting in a 50% reduction in average first response time, an increase in customer satisfaction scores (CSAT), and processes for operationalizing feedback • Led PR strategy, winning Digiday, AdAge, Crain’s NY, and Inc. Best Workplace awards, Digiday Publishing Award (competing against Google, McDonalds, Bleacher Report), and earing placements in New York Times, Washington Post, Inc. (cover feature June 2016), Cheddar, and Bloomberg TV

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Defined and launched go-to-market, product marketing, ABM, and demand generation strategies for SaaS advertising and marketing intelligence start-up, achieving early adoption from top luxury brands including Audemars Piguet and Vacheron Constantin. Converted 10.1% of target accounts into sales qualified leads (SQLs). • Increased YOY inbound leads by 64% by launching a new search engine optimization (SEO) friendly website, thought leadership initiatives, comprehensive content strategy, and strategic partnerships • Introduced highly scalable, personalized automation and extensive A/B testing to streamline operations and optimize outcomes• Managed public relations (PR) strategy including the creation of Trend Reports and Advertising Indexes, growing YOY pickups 22% with placements in New York Times, MediaPost, and Advertising Age

East Stroudsburg, Pennsylvania, Us

Consistently grew YOY revenue 42% and traffic 100% by building and coaching an efficient sales and marketing organization of six responsible for four integrated e-commerce sites. Established marketing plan, team structure, budget, digital/growth marketing strategy, and analytic solutions across all growth channels.• Optimized E Comm product offering, architecture, and checkout process resulting in a 33% increase in conversion and a significant reduction in phone inquires • Introduced and maintained product strategy (1,700+ SKUs) via market research, price modeling, customer surveys, and competitive intelligence • Directed PR strategy, securing the company’s first placements in industry publications, target buyer publications, and dailies. Officially proclaimed by the City of Jersey City, NJ

New York, Ny, Us

Marketing lead at high-growth market research sample provider acquired by Dynata. Collaborated with key stakeholders to establish and execute company’s 1st marketing plan, budget, Salesforce, and content calendar. • Increased marketing sourced revenue 16x by building a multi-platform, fully automated lead generation process and workflows• Launched rebranding initiative, created a refined brand voice, developed, authored, and launched a new SEO-optimized Web site with five times as many pages as the previous site

New York, New York, Us

Created and implemented annual marketing plans and budget for seven vertical-oriented market research business units, overseeing a marketing and sales development representative (SDR) team of six. • Increased 2007 marketing-driven new business to over $2.3M through highly targeted ABM campaigns, Webinars, strategic partnerships, tradeshows and live events, and key sponsorships• Grew SDR/outbound sales productivity 55% and reduced activity cost by streamlining operations and launching comprehensive lead nurture program and workflow

Newark, Nj, Us

Implemented marketing and comm. strategies supporting key pharmacy team objectives, serving as liaison to corporate marketing department.• Created over $1 million in annual savings through a year-long direct marketing initiative• Developed and executed all generic medication marketing communication strategies—led to a significant increase in 2005 generic dispensing rate

Washington, District Of Columbia, Us

Recognized, high-performing marketing associate for a leading health care organization consulting firm.• Generated over $1.8M in B2B new business through direct marketing campaigns, primary and secondary research, and direct contact with executives—recognized as one of the firm’s top revenue generators