Eric Bogard work email
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Eric Bogard phone numbers
Accomplished marketing executive with a track record of building and coaching high-performing teams that drive a culture of results and establishing marketing as a key contributor to enterprise growth. Recognized expertise in aligning product vision to market needs, generating predictable revenue pipelines, executing growth-oriented strategies, and developing opportunities for accelerated growth.Striving to be: *Better Every Day*.Key Achievements Include:- Building from the ground up a high performing, scalable marketing organization that consistently generated 300+% YOY growth- Establishing go-to-market strategies for a first of its kind gamified ad product that achieved 35:1 ROI and adoption from key enterprise brands including USA Today, NBA, Callaway, UFC & ESPN- Growing YOY revenue 42% and traffic 100% by building, training, and leading an efficient sales and marketing organization of six responsible for four integrated business units-First winner of ‘Infinite Possibilities’ prize celebrating exemplary performance; provided full compensation to fulfill a lifelong dreamAreas of Expertise: Demand Generation ▪ Marketing Automation ▪ Account-Based Marketing (ABM) ▪ Digital Marketing (SEO, SEM) ▪ Brand and Business Positioning & Management ▪ Public Relations ▪ Product Marketing ▪ Market & Customer Analysis ▪ Go-To-Market Strategy ▪ Lead Nurturing and Scoring ▪ Content and Social Media Strategy ▪ SDR management and strategy ▪ Pricing Strategy
Blue Marble Geographics
View- Website:
- bluemarblegeo.com
- Employees:
- 51
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Vp Of MarketingBlue Marble GeographicsNew York, Ny, Us
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Vp Of MarketingCopyleaks Aug 2022 - PresentNew York, Ny, UsWe're dedicated to cultivating secure environments that encourage the sharing of ideas and empower authenticity.Each day, the world’s largest businesses and educational institutes and millions of individuals trust our exclusive AI-powered text analysis to identify potential plagiarism and AI-generated content, provide full transparency around responsible AI adoption, ensure error-free writing, and protect IP and copyright. -
Vp Of Marketing And Customer SupportArkadium Jan 2015 - Jan 2022New York, Ny, UsMember of executive leadership team overseeing the development, management and execution of all growth, product marketing, branding & corporate communications for a high-growth B2B2C and B2C SaaS gaming destination with 17.5 MM monthly users. Generated 300+% YOY growth by building scalable, highly profitable multi-channel marketing, product, and pricing strategies and solutions. • Established go to market strategy for a new gamified B2B ad product, achieving a 35.3:1 return on investment (ROI) and adoption from enterprise brands, NBA, UFC, and ESPN• Spearheaded comprehensive rebranding initiative including new personas, brand strategy/positioning, voice, visual identity, messaging, and communication strategy, doubling brand awareness in the market• Designed and optimized high impact customer experience journeys, resulting in a 50% reduction in average first response time, an increase in customer satisfaction scores (CSAT), and processes for operationalizing feedback • Led PR strategy, winning Digiday, AdAge, Crain’s NY, and Inc. Best Workplace awards, Digiday Publishing Award (competing against Google, McDonalds, Bleacher Report), and earing placements in New York Times, Washington Post, Inc. (cover feature June 2016), Cheddar, and Bloomberg TV -
Senior Director Of MarketingArkadium Nov 2016 - Nov 2018New York, Ny, Us
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Director Of MarketingArkadium Jan 2015 - Oct 2016New York, Ny, Us
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Senior Marketing ManagerMediaradar Aug 2012 - Jan 2015New York, Ny, UsDefined and launched go-to-market, product marketing, ABM, and demand generation strategies for SaaS advertising and marketing intelligence start-up, achieving early adoption from top luxury brands including Audemars Piguet and Vacheron Constantin. Converted 10.1% of target accounts into sales qualified leads (SQLs). • Increased YOY inbound leads by 64% by launching a new search engine optimization (SEO) friendly website, thought leadership initiatives, comprehensive content strategy, and strategic partnerships • Introduced highly scalable, personalized automation and extensive A/B testing to streamline operations and optimize outcomes• Managed public relations (PR) strategy including the creation of Trend Reports and Advertising Indexes, growing YOY pickups 22% with placements in New York Times, MediaPost, and Advertising Age -
Sales & Marketing DirectorMagnets.Com May 2009 - Aug 2012East Stroudsburg, Pennsylvania, UsConsistently grew YOY revenue 42% and traffic 100% by building and coaching an efficient sales and marketing organization of six responsible for four integrated e-commerce sites. Established marketing plan, team structure, budget, digital/growth marketing strategy, and analytic solutions across all growth channels.• Optimized E Comm product offering, architecture, and checkout process resulting in a 33% increase in conversion and a significant reduction in phone inquires • Introduced and maintained product strategy (1,700+ SKUs) via market research, price modeling, customer surveys, and competitive intelligence • Directed PR strategy, securing the company’s first placements in industry publications, target buyer publications, and dailies. Officially proclaimed by the City of Jersey City, NJ -
Marketing ManagerAuthentic Response Sep 2008 - Apr 2009New York, Ny, UsMarketing lead at high-growth market research sample provider acquired by Dynata. Collaborated with key stakeholders to establish and execute company’s 1st marketing plan, budget, Salesforce, and content calendar. • Increased marketing sourced revenue 16x by building a multi-platform, fully automated lead generation process and workflows• Launched rebranding initiative, created a refined brand voice, developed, authored, and launched a new SEO-optimized Web site with five times as many pages as the previous site -
Marketing ManagerGuideline Sep 2006 - May 2008New York, New York, UsCreated and implemented annual marketing plans and budget for seven vertical-oriented market research business units, overseeing a marketing and sales development representative (SDR) team of six. • Increased 2007 marketing-driven new business to over $2.3M through highly targeted ABM campaigns, Webinars, strategic partnerships, tradeshows and live events, and key sponsorships• Grew SDR/outbound sales productivity 55% and reduced activity cost by streamlining operations and launching comprehensive lead nurture program and workflow -
Marketing CoordinatorHorizon Blue Cross Blue Shield Of Nj Mar 2005 - Sep 2006Newark, Nj, UsImplemented marketing and comm. strategies supporting key pharmacy team objectives, serving as liaison to corporate marketing department.• Created over $1 million in annual savings through a year-long direct marketing initiative• Developed and executed all generic medication marketing communication strategies—led to a significant increase in 2005 generic dispensing rate -
Senior Marketing AssociateThe Advisory Board Company Sep 2003 - Mar 2005Washington, District Of Columbia, UsRecognized, high-performing marketing associate for a leading health care organization consulting firm.• Generated over $1.8M in B2B new business through direct marketing campaigns, primary and secondary research, and direct contact with executives—recognized as one of the firm’s top revenue generators
Eric Bogard Skills
Eric Bogard Education Details
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University Of MarylandPsychology
Frequently Asked Questions about Eric Bogard
What company does Eric Bogard work for?
Eric Bogard works for Blue Marble Geographics
What is Eric Bogard's role at the current company?
Eric Bogard's current role is VP of Marketing.
What is Eric Bogard's email address?
Eric Bogard's email address is er****@****ium.com
What is Eric Bogard's direct phone number?
Eric Bogard's direct phone number is +121233*****
What schools did Eric Bogard attend?
Eric Bogard attended University Of Maryland.
What are some of Eric Bogard's interests?
Eric Bogard has interest in New Brunswick, Rutgers University, Founder And Administrator.
What skills is Eric Bogard known for?
Eric Bogard has skills like Email Marketing, Lead Generation, Direct Marketing, Seo, Marketing Strategy, Sem, Social Media Marketing, Strategy, Market Research, E Commerce, B2b, Strategic Partnerships.
Who are Eric Bogard's colleagues?
Eric Bogard's colleagues are Colleen Metcalf, Danielle Caron, Emily Hunt, Scott Webber, Yu-Ning Liu, Jess Love, Jonathan Bryson.
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