↗↗Eric Brandt Email & Phone Number

San Diego, Ca, Us

5th Gear Marketing provides Outcomes-Based and Enterprise digital marketing campaigns. Responsibilities include but are not limited to:- Strategy- Driving the strategy for clients using an integrated approach that includes content marketing, social media, paid media, SEO, Email Marketing and other tactics to drive campaign ROS.- Operations- Developing and overseeing the process creation for a full suite of digital marketing services, ensuring agency's accounts monthly, quarterly, and annual KPIs are met. - Sales- Generating leads and pitching prospects by communicating 5th Gears' value propositions, contributing strategy ideas, and instilling trust and understanding in our unique methodologies and difference makers. .

San Diego, Ca, Us

A top-level executive supporting and contributing to the agency in the following ways:1. Sales- Assisting the CEO and VP of Sales with pitching prospects by communicating Main Path's value propositions, contributing strategy ideas, and instilling trust in the methodologies of our agency.2. Strategy- Driving the strategy for a roster of 25 clients using an integrated approach that includes content marketing, social media, paid media, SEO, email marketing and other tactics to drive campaign ROS (e.g. CRO).3. Executive Account Management- Communicating with clients on a daily basis, conducting meetings, and providing executive level reporting which specifically looks at bottom line impacting KPIs.4. HR- Managing a team of specialists who provide the SEO, CRO, Analytic and Reporting functions within the organization.5. Operations- Developing and overseeing the processes of the SEO, CRO, Analytic and Reporting to ensure agency's accounts monthly, quarterly, and annual KPIs are met and reported accurately. Managing our MavenLink time tracking, project financials, collaborative project management, and performance analytics tool. 6. Miscellaneous- Designing sales materials, internal process documentation, leading company meetings, educating team members, training employees, and being an overall team leader.

I have been consulting with small to medium size businesses on everything from basic website audits to running full blown campaigns. My areas of expertise include:- Search Engine Optimization- Reputation Management- Conversion Optimization- Data Analysis- Conversion Funnel OptimizationeMail me for more information and be sure to join the DIY Marketing Group for helpful ideas and insights.

San Diego, Ca, Us

• Increased Webinar Registration by 519% • Increased Webinar Attendance by 310%* Increased SalesForce Leads by 106% in the first six months* Increased Organic Traffic by 22%* Increased New Lead Submissions by 20%* Develop, implement and manage marketing campaigns designed to deliver and nurture quality sales leads and drive revenue• Plan and execute inbound marketing campaigns with a focus on improving conversions via digital channels.• Leverage online marketing channels to acquire net new leads based on key buyer personas• Implement email marketing campaigns including drip, nurture and batch and blast while applying email marketing best practices.• Maintain steady and healthy marketing database growth with focus on data quality over quantity.• Direct content marketing projects and initiatives to drive inbound traffic• Create informational content offerings to generate new inbound leads (e.g., ebooks, white papers, webinars, etc.) that map to different buying stages• Design and build landing pages and test A/B variants to ensure optimal conversion• Work with marketing and program teams to modify existing site content, add CTAs, and build new web pages as needed• Work with sales to design, document and configure TSIA’s lead nurturing and scoring processes and workflows for passing leads to sales• Direct social media marketing efforts required to support campaign objectives• Post regular updates on the TSIA blog• Optimize existing and create new marketing campaigns• Continuously iterate and improve in-bound marketing activities• Analyze campaign outcomes in detail, draw insights and present results clearly to facilitate sound decision making and next steps• Track key performance metrics and identify opportunities to improve those metrics across areas of responsibility• Prove value in initiatives through modeling, ROI analysis and metric tracking

San Diego, Ca, Us

Leading the Conversion Optimization and Analytics teams, we provide data backed recommendations and reporting to improve conversions, increase ROI and reduce wasted spend.

San Diego, Ca, Us

* Evaluate website and page designs for usage improvement recommendations and testing* Designing and developing usability testing campaigns to improve website and campaign ROI* Evaluate website usage to increase engagement and push visitors through purchasing funnel* Working with sales to perform strategic planning for potential clients* Identifying services most likely to provide a positive ROI for each client* Providing teams with material and data for presentations* Joining sales on initial pitches and presentations * Working with sales and operations to better develop ROI Modeling* Working with sales and operations to identify new areas of opportunity for online marketing services* Industry research

San Diego, Ca, Us

• Develop and Interpret weekly and monthly scorecard data using client’s analytics and develop into strategies to address client’s needs and grow their online business.• Proactively identify Accounts whose key performance indicators may be shrinking so as to address any ‘at risk’ accounts and reach out to ensure they are retained as customers.• Proactively develop relationships with key venders and provide internal and external clients with customer feedback on product improvements. • Proactively conduct strategic monthly account reviews with all clients to review service needs and usage trends. • Identify internal products and pricing that meet customer needs and business objectives.• Awarded 2010 Account Manager of the Year.

Carlsbad, Ca, Us

• Oversight and management of Client Manager Department including process and reporting improvements, organizational changes and employee expectations and evaluations. • Hired and Trained staff on knowledge of client products/services and the markets in which client operates in order to accurately providing guidance/direction to departments on behalf of client• Oversight and management of top tier client’s expectations including all Search Engine Optimization projects, Reputation Management, Pay Per Click and Social Media campaigns. • Organizes, conducts, and manages all project-associated meetings, both internally as well as presentations to client.• Interfaces with other departments (Production, SEO Project Manager, PPC Project Manager, and Content)

Alexandria, Va, Us

•Responsible for $500,000 direct mail revenue channel including the selection of a new vendor, working closely with ASTD’s CEO and Director of Sales•Coordinated timeline, specifications, material collection and reach of monthly print publication, media kit and mail marketing pieces•Manage DoubleClick's DART system to upload, monitor, track, and report banner ads and statistics for ASTD•Collaborate with Marketing Department on various assignments•In charge of coordinating publications audit of outreach to key businesses and industries

Arlington, Va, Us

•Served as point of contact for over 100 senior finance executives with accounts totaling $ 3.5 million in revenue•Facilitated face-to-face meetings and conference calls to discuss member-specific priorities•Organized CFO Forums at member companies and recruited members to all Council networking events•Responsible for management of customer relationship database, compilation of member due diligence in advance of client engagements, and distribution of research material to members•Facilitate the definition of goals, obstructions, and action steps in allocation of finance department resources and assist in the recruitment and training of staff

Bba, International Business

Education record

General Education