An approach to branding that meets you at the level of your company’s needs. From refreshed logo design to full corporate re-branding, we guide you through the right path to a successful brand strategy and execution.Your brand, masterfully crafted, beautifully executed, and painstakingly documented so the world will always know and love you.Available for freelance and contract assignments. contact eric@ericbritton.com.Latest Work:• CaptureX. Creative lead. Established a new brand identity, created website designand development to launch in under 3 weeks.• Pragmatic Inquiry. Rebuild and launch of the company website to retain the brandlook and feel on a new responsive WordPress framework. Trained client staff onWP CMS and theme.• GHX (Global Hospital Exchange). Creative lead. Brand campaign development,tagline, brand video, style guide, marketing material templates, PowerPoint salestemplate, and web re-skin. 6 week holiday time frame.• Rolls-Royce Owners Association 2018. Established new national brand identity,logo, and tagline, brand standards documentation and marketing templates.

Managing all operations of running a successful design business including new business development, customer service, proposal writing, project management, client relationships, and business administration.• Creation of complete brand identity, design strategy, retail POS, art direction, and brand execution for many clients including Nova Scotia, Beacon Marine, Alpine Truss.• Consultant on RFP development for clients seeking agencies. Selecting candidates and parameters for the agency selection process.• Web design to launch of websites for Cvet Appraisal, EMI School Supply, DBQ Project, Emerald Accounting, BMI International and Pragmatic Inquiry.

Consulting Creative Director on brand identity and standards development. Eric works with the extended AspireUp team to create cohesive and impactful creative brand programs based on sound marketing strategy.

Directed and motivated 18 employees consisting of writers, designers, and photographers to deliver cost-effective, high-quality, well-branded creative material for 21 internal Medline divisions.• Supervise and review all creative work to ensure all goals were met and creative quality was upheld to the highest standard. Set standards for art and photography studio. • Managed performance reviews with SMART performance objectives for all direct and indirect reports. Providing feedback, guidance and growth objectives.• Established creative strategic positioning for teams based on marketing strategy• Medline.com. Website creation to launch. The responsive site gained a 30%increase in audience PV engagement within 1 month of launch.• Environmental Branding of Medline corporate HQ. Design/consult/coordinateinstallation of visual brand-immersive experiences and curated displays.• Medline Global Branding. Directed large in-depth global re-brand initiative;required complex project management, extensive documentation, and deliverythrough an online site.• Threads.com. Creative lead in the development of fashion-focused e-commerceweb build. Directed large and diverse groups of stakeholders, product owners,and internal and external technical staff.• MedlineEMS.com Directed development of branded e-commerce web buildsthrough outside agency to target EMS supply purchasers.• Medline News.com. Directed and coordinated brand integration of microsite withinternal stakeholders and outside web agency.

Creative Director responsible for concept development of marketing materials for new and existing clients; creative team management; new business pitches.• Led creative team on strategy for new business pitches. Won 2 new accounts.• Implemented processes and creative brief to improve input on projects fromclients; the creative group now on strategy and on target with their projects.• Wrote job descriptions and responsibilities for the team giving each a guidelinefor development and understanding of their full job.

• Led creative team in 1,100 agents web build for Allstate; named best in the classsite by Gomez benchmarking.• Relationship lead for Grainger account; established procedural changes; unifiedclient/agency team; doubled response in the drive to web campaign.• Creative strategy/brand development for US Marine. Delivered stunning materialsin compressed timetables with a small team and limited budget.• Directed and orchestrated largest, most aggressive photo shoot in Maxum andBayliner Boat history; produced the first comprehensive, an image library for allcommunications and marketing efforts.• Built a powerful creative team; fostered their growth and development with clients; guided and strengthened their development of creative products; promoted strong work habits and team cooperation.

• Lead the creative team in our development of marketing materials for agency clients.• Developed internal processes and procedures for efficient creative job flow• New business creative lead• Hands on creative development