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A seasoned digital executive, strategic advisor and change agent, I have a track record of driving rapid revenue growth at both venture backed startups and as the leader of a division within larger companies. I am an experienced President/General Manager who has managed P&Ls of over $150 million, has experience leading all critical functions within a business, and has a demonstrated ability to recruit and retain teams. Recently, as President of CoStar’s Land for Sale division, I achieved growth rates in excess of 50% per year for 3 years and ultimately quadrupled the size of the business. In the process, I rebuilt our product offering, completely revamped our sales approach and recruited a new team, and acquired and integrated our most significant competitor to create the largest network of land for sale websites in the US. Given CoStar’s multiples on sales and EBITDA, I created half a billion dollars in shareholder value in three years.I have cofounded and scaled multiple startups, including The Away Network which we grew to become the largest marketplace for adventure travel and other experiential vacations, and which was subsequently acquired by Orbitz. At a functional leadership level, I have directly led marketing, business development, ecommerce, product management/development, and data/analytics, and as a President/General Manager/COO I have led all other functions of a standalone business.I have served on the Board of Directors/Advisors of a number of companies and associations in the travel and outdoor industry, including the Adventure Travel Trade Association, Sustainable Travel International, and Orvis, and in the period following college I competed on the Olympic team at the Pan-American Games in Indianapolis and the Olympic Games in Seoul, Korea.
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Cfo And Chief Revenue OfficerBoutiqWashington, Dc, Us -
Cfo & Chief Revenue OfficerBoutiq Jan 2020 - PresentAustin, Texas, UsBoutiq uses machine learning to recommend investments in and provide turn-key pricing, marketing and operation of top-tier vacation rentals with the goal of creating double digit current yields on a secured investment that also offers investors the option of occasional personal use of the asset. -
President, LoopnetCostar Group Dec 2018 - Nov 2019Washington, Dc, UsManaged P&L for the largest digital marketplace for commercial real estate in the US/Canada.- Grew business by over 20% in first year.- Developed and launched new pricing and sales strategy.- Implemented brand repositioning and major site redesign.- Restructured organization and consolidated operations to DC.With over 4 times the visits of all other CRE marketplaces combined, LoopNet is the most visited marketplace for commercial real estate. It has over 12 million monthly visits, annual revenue in excess of $150 million, and a staff of over 200. -
President, LandsCostar Group Jan 2016 - Dec 2018Washington, Dc, UsManaged land business P&L; built the largest digital marketplace for rural property in the US. - Grew annualized revenue by 300% over 3 years from $8 million to over $30 million.- Grew EBITDA margin from breakeven to approximately 25%.- Acquired and integrated LandWatch to create the largest rural land marketplace in the US.- Recruited and managed 100-person team across 3 locations.- Built 35-person field sales team from scratch to replace small existing inside sales team.The Land.com Network (Lands of America, Land and Farm, and LandWatch) has over 2 million monthly unique users, 6 million monthly visits and annual revenue in excess of $30 million. It has more than 7 times the visits of all other rural land marketplaces combined. -
Chief Digital OfficerCostar Group May 2015 - Jan 2016Washington, Dc, UsTop digital marketing/product leader for $1.3 billion, market leading real estate data company.- Recruited team and established digital best practices with primary focus on Apartments.com.- Grew Apartments.com digital traffic to pass RentPath as largest apartment rental site.- Led integration of marketing and product management for 2015 Apartment Finder acquisition. -
Strategic AdvisorOrvis Apr 2015 - Dec 2017Sunderland, Vt, UsAdvised the Orvis leadership team on digital strategies and the associated technology and product road map as a board member of the company's Innovation Forum. Orvis is a family-owned retail, ecommerce, and mail-order business specializing in high-end fly fishing gear and sporting goods. Founded in 1856 to sell fishing tackle, it is the oldest US mail-order retailer. -
Executive Vice President, Digital ProductsNational Geographic Society Jan 2013 - Mar 2015Washington, Dc, UsLed digital businesses at National Geographic with responsibility for $50+ million digital P&L and direct leadership of product, digital marketing, and data/business intelligence teams. - Developed/implemented new strategic framework for the digital businesses.- Established product management as discipline; recruited/managed 40-person team.- Modernized approach to digital advertising (e.g., native advertising, viewability, etc.), SEO, and social engagement. - Recommended/implemented use of onshore and offshore technology vendors; put in place agile development.- Developed award winning digital experiences: e.g., NG Expeditions redesign; YourShot site and app; NG News. -
Senior Vice President, Ecommerce & MarketingNational Geographic Society Dec 2010 - Jan 2013Washington, Dc, UsLed ecommerce channels at National Geographic, including online sales of merchandise, digital subscription sales, and travel. - Developed and executed new digital strategy for $30+ million ecommerce P&L.- Radically reduced customer churn through new email strategy; cut CRM costs 30% (~$2 million) per year.- Grew efficacy of email marketing: implemented new ESP; introduced triggered messages; grew active email lists by 200%.- Responsible for the ecommerce experience/technology and associated digital marketing and analytics. -
Vice President, Media Properties & ProgramsOrbitz Worldwide Nov 2006 - Dec 2010Managed the The Away Network’s digital travel information P&L as well as Orbitz Worldwide’s performance marketing business. - Grew Orbitz performance marketing revenue from $8 million to $35 million.- Grew Away Network revenue from $7 million to $15 million; grew margin from 38% to 43%.- Managed team of 60 in US, India, and Argentina, plus 40 freelance writers worldwide.- Developed and implemented Away Network technology replatforming initiative.The Away Network was a digital information business focused on adventure and other experiential travel. Performance marketing at Orbitz focused on post transaction pay for performance merchandising.
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Vice President & General Manager, The Away NetworkOrbitz Worldwide Jul 2005 - Nov 2006Managed P&L and led 35-person team for the The Away Network’s travel planning business. - Grew revenue by 40% in 18 months.- Grew EBITDA margin from -9% to 38% in 18 months.- Rearchitected web data model and technology platform to permit rapid deployment of new products.The Away Network consisted of Away.com (adventure and sustainable travel), GORP.com (hiking and trekking focused travel), Outside Online (digital presence of Outside magazine), and Adventure Finder (directory of small group adventure travel vacations).
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Cofounder | Senior Vice President, Marketing & OperationsThe Away Network Apr 1999 - Jun 2005Cofounded venture backed travel information/ecommerce startup acquired by Orbitz in 2005. Managed 50+ person team across marketing, SEO/SEM, product, analytics, editorial, operations, technology, business development and sales.- Grew web traffic from 50 thousand to over 10 million visits per month, primarily via SEO.- Grew email list from 10 thousand to over 2 million subscribers at cost of less than $1 per subcriber.- Developed primary financial model to support raising 3 rounds of venture financing.- Integrated 3 acquisitions (AdventureQuest, Adventurous Traveler, and GORP).- Established analytic frameworks for projecting revenue, product availability, and optimal media buying levels- Managed 50+ employees in multiple functions, including marketing, SEO/SEM, product management, analytics, editorial, operations, technology, business development and sales.
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Cofounder | Vice President, Marketing & Business DevelopmentCustomer Insites / Esatisfy.Com Mar 1998 - Mar 1999Customer Insites was a venture backed market research startup. The firm developed and sold a SAAS product offering that combined web analytics with on demand user testing.
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Cofounder | PrincipalAtacama Llc Jan 1996 - Feb 1998Atacama was a strategy consulting firm that advised offline businesses on implementing digital “go to market” strategies.
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Cofounder | PresidentHarvest Wine Imports Apr 1993 - Dec 1995UsHarvest Wine Imports was a boutique wine importer specializing in South African products. The firm achieved over 50% market share for South African wines in the Mid-Atlantic; the brand portfolio was acquired by a larger regional competitor. -
Financial AnalystGeneral Electric Company Jan 1989 - Jun 1991Boston, Ma, UsGE’s Financial Management Program was a 2.5-year early career development program. The rotational program combined coursework, a variety of job assignments and interaction with senior GE leaders. -
Olympic AthleteVirgin Islands Olympic Committee Jun 1986 - Aug 1988Represented the Virgin Islands in the equestrian three-day event.- 1988 Olympic Games (Seoul, South Korea) - 1987 Pan American Games (Indianapolis, IN).
Eric Brodnax Education Details
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The Wharton SchoolMba -
Princeton UniversityCum Laude -
Crotonville AlumniFinance & Accounting
Frequently Asked Questions about Eric Brodnax
What company does Eric Brodnax work for?
Eric Brodnax works for Boutiq
What is Eric Brodnax's role at the current company?
Eric Brodnax's current role is CFO and Chief Revenue Officer.
What is Eric Brodnax's email address?
Eric Brodnax's email address is eb****@****ail.com
What is Eric Brodnax's direct phone number?
Eric Brodnax's direct phone number is +141598*****
What schools did Eric Brodnax attend?
Eric Brodnax attended The Wharton School, Princeton University, Crotonville Alumni.
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