Eric Brodnax Email & Phone Number

Washington, Dc, Us

Austin, Texas, Us

Boutiq uses machine learning to recommend investments in and provide turn-key pricing, marketing and operation of top-tier vacation rentals with the goal of creating double digit current yields on a secured investment that also offers investors the option of occasional personal use of the asset.

Washington, Dc, Us

Managed P&L for the largest digital marketplace for commercial real estate in the US/Canada.- Grew business by over 20% in first year.- Developed and launched new pricing and sales strategy.- Implemented brand repositioning and major site redesign.- Restructured organization and consolidated operations to DC.With over 4 times the visits of all other CRE marketplaces combined, LoopNet is the most visited marketplace for commercial real estate. It has over 12 million monthly visits, annual revenue in excess of $150 million, and a staff of over 200.

Washington, Dc, Us

Managed land business P&L; built the largest digital marketplace for rural property in the US. - Grew annualized revenue by 300% over 3 years from $8 million to over $30 million.- Grew EBITDA margin from breakeven to approximately 25%.- Acquired and integrated LandWatch to create the largest rural land marketplace in the US.- Recruited and managed 100-person team across 3 locations.- Built 35-person field sales team from scratch to replace small existing inside sales team.The Land.com Network (Lands of America, Land and Farm, and LandWatch) has over 2 million monthly unique users, 6 million monthly visits and annual revenue in excess of $30 million. It has more than 7 times the visits of all other rural land marketplaces combined.

Washington, Dc, Us

Top digital marketing/product leader for $1.3 billion, market leading real estate data company.- Recruited team and established digital best practices with primary focus on Apartments.com.- Grew Apartments.com digital traffic to pass RentPath as largest apartment rental site.- Led integration of marketing and product management for 2015 Apartment Finder acquisition.

Sunderland, Vt, Us

Advised the Orvis leadership team on digital strategies and the associated technology and product road map as a board member of the company's Innovation Forum. Orvis is a family-owned retail, ecommerce, and mail-order business specializing in high-end fly fishing gear and sporting goods. Founded in 1856 to sell fishing tackle, it is the oldest US mail-order retailer.

Washington, Dc, Us

Led digital businesses at National Geographic with responsibility for $50+ million digital P&L and direct leadership of product, digital marketing, and data/business intelligence teams. - Developed/implemented new strategic framework for the digital businesses.- Established product management as discipline; recruited/managed 40-person team.- Modernized approach to digital advertising (e.g., native advertising, viewability, etc.), SEO, and social engagement. - Recommended/implemented use of onshore and offshore technology vendors; put in place agile development.- Developed award winning digital experiences: e.g., NG Expeditions redesign; YourShot site and app; NG News.

Washington, Dc, Us

Led ecommerce channels at National Geographic, including online sales of merchandise, digital subscription sales, and travel. - Developed and executed new digital strategy for $30+ million ecommerce P&L.- Radically reduced customer churn through new email strategy; cut CRM costs 30% (~$2 million) per year.- Grew efficacy of email marketing: implemented new ESP; introduced triggered messages; grew active email lists by 200%.- Responsible for the ecommerce experience/technology and associated digital marketing and analytics.

Managed the The Away Network’s digital travel information P&L as well as Orbitz Worldwide’s performance marketing business. - Grew Orbitz performance marketing revenue from $8 million to $35 million.- Grew Away Network revenue from $7 million to $15 million; grew margin from 38% to 43%.- Managed team of 60 in US, India, and Argentina, plus 40 freelance writers worldwide.- Developed and implemented Away Network technology replatforming initiative.The Away Network was a digital information business focused on adventure and other experiential travel. Performance marketing at Orbitz focused on post transaction pay for performance merchandising.

Managed P&L and led 35-person team for the The Away Network’s travel planning business. - Grew revenue by 40% in 18 months.- Grew EBITDA margin from -9% to 38% in 18 months.- Rearchitected web data model and technology platform to permit rapid deployment of new products.The Away Network consisted of Away.com (adventure and sustainable travel), GORP.com (hiking and trekking focused travel), Outside Online (digital presence of Outside magazine), and Adventure Finder (directory of small group adventure travel vacations).

Cofounded venture backed travel information/ecommerce startup acquired by Orbitz in 2005. Managed 50+ person team across marketing, SEO/SEM, product, analytics, editorial, operations, technology, business development and sales.- Grew web traffic from 50 thousand to over 10 million visits per month, primarily via SEO.- Grew email list from 10 thousand to over 2 million subscribers at cost of less than $1 per subcriber.- Developed primary financial model to support raising 3 rounds of venture financing.- Integrated 3 acquisitions (AdventureQuest, Adventurous Traveler, and GORP).- Established analytic frameworks for projecting revenue, product availability, and optimal media buying levels- Managed 50+ employees in multiple functions, including marketing, SEO/SEM, product management, analytics, editorial, operations, technology, business development and sales.

Customer Insites was a venture backed market research startup. The firm developed and sold a SAAS product offering that combined web analytics with on demand user testing.

Atacama was a strategy consulting firm that advised offline businesses on implementing digital “go to market” strategies.

Us

Harvest Wine Imports was a boutique wine importer specializing in South African products. The firm achieved over 50% market share for South African wines in the Mid-Atlantic; the brand portfolio was acquired by a larger regional competitor.

Boston, Ma, Us

GE’s Financial Management Program was a 2.5-year early career development program. The rotational program combined coursework, a variety of job assignments and interaction with senior GE leaders.

Represented the Virgin Islands in the equestrian three-day event.- 1988 Olympic Games (Seoul, South Korea) - 1987 Pan American Games (Indianapolis, IN).

Mba

Bachelor Of Arts (Ab), Cum Laude

Financial Management Program, Finance & Accounting