Ericca Hoffman (Kern) Email & Phone Number

Danville, CA, US

Nevada, United States

United States

United States

Pleasanton, California, United States

Fairfield, CA

Fairfield, California

Pleasanton, CA

• Responsibilities include operational management of overall International inventory in China, Malaysia, Singapore, Mexico, Canada, Taiwan and Indonesia.
• Coordinates and implements international market, supplier-forecasting initiatives for Shaklee’s Nutritional, Dietary Supplements, Personal Care and Household products.
• Collaborates with multiple contract manufacturers and coordinates the efforts and communications for internal Regulatory, Planning, Product Development, Marketing, QA, Sourcing, Purchasing, and projects managers to.
• Identifies and manages potential operational risks including inventory obsolescence, short dated inventory liquidation, contract manufacturer issues and probable back orders.
• Monitors and reports to senior management on Market performances, fill rates, open purchase orders, inventory turns, fill rates and promotional opportunities created by projected excess inventory.
• Responsible for maintaining a knowledge base of international regulatory changes and manufacturing practices that could impact supply for International markets.

• Managed and planned the ongoing development of the Natural Food and Fitness Channels securing distribution and growth with national and regional distributors.
• Planned, implemented and led trade and consumer promotions.
• Achieved nationwide distribution goals in niche markets in less than 6 months.

• Directed brand management, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Developed new markets for existing products, oversaw web design, customer service and graphics.
• In charge of building strategic alliances with consulting scientists, researchers, athletes, contract manufacturers and executive teams that resulted in the launch of a science based product line.
• Created new revenue streams through the development of relationships in niche markets and identified new markets for existing products.
• Defined strategy and business plan for launching new products.
• Designed, developed and executed marketing campaigns, events, promotions, and partnerships to support sales through retail, education, and direct channels of distribution.

Responsible for the brand management of all imported wine labelsResponsible for managing a licensed brand in conjunction with our winesCreated a social media channel brand strategy and managed the implementation, executed and monitored the social media teamResponsible for the development of all communication pieces, website, all POS and press.

Director of marketing for luxury goods and services.

Clients; Worldsize Nutrition, Epic Nutrition, Planet Muscle Magazine.Consulted and provided all marketing, branding and sales support for two nutrition companies. Sold advertising for a monthly publication by creating unique ad packages and incentives for targeted niche companies in the health and fitness world. Developed supply chain connections and.

Worked with sister company in China to brand the company as an OEMLead product renovation initiatives that enhanced consumer and financial value through product improvements, packaging improvements and cost improvements. Dealt with supply chain issues, demand planning for US and International Operations.Performed brand analysis to better understand.

of Brand ManagementMarketing & sales metrics: Tracked, analyzed, and reported key marketing and sales metrics by market and channel. Branding, positioning, and messaging: Evolved and refined the global brand, product positioning, and messaging hierarchy as the products continued to advance. Insured consistency of brand use among different distribution.

Education record

Bachelors Degree, Exercise Science

Bachelors Degree, Nutrition