• Responsibilities include operational management of overall International inventory in China, Malaysia, Singapore, Mexico, Canada, Taiwan and Indonesia. • Coordinates and implements international market, supplier-forecasting initiatives for Shaklee’s Nutritional, Dietary Supplements, Personal Care and Household products.• Collaborates with multiple contract manufacturers and coordinates the efforts and communications for internal Regulatory, Planning, Product Development, Marketing, QA, Sourcing, Purchasing, and projects managers to simplify the supply chain. • Identifies and manages potential operational risks including inventory obsolescence, short dated inventory liquidation, contract manufacturer issues and probable back orders.• Monitors and reports to senior management on Market performances, fill rates, open purchase orders, inventory turns, fill rates and promotional opportunities created by projected excess inventory. • Responsible for maintaining a knowledge base of international regulatory changes and manufacturing practices that could impact supply for International markets. • Maintains a fill rate of over 98% for all International and US products.

• Managed and planned the ongoing development of the Natural Food and Fitness Channels securing distribution and growth with national and regional distributors. • Planned, implemented and led trade and consumer promotions. • Achieved nationwide distribution goals in niche markets in less than 6 months.

• Directed brand management, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Developed new markets for existing products, oversaw web design, customer service and graphics department for consistency in brand message and corporate communications.• In charge of building strategic alliances with consulting scientists, researchers, athletes, contract manufacturers and executive teams that resulted in the launch of a science based product line. • Created new revenue streams through the development of relationships in niche markets and identified new markets for existing products.• Defined strategy and business plan for launching new products. • Designed, developed and executed marketing campaigns, events, promotions, and partnerships to support sales through retail, education, and direct channels of distribution.

Responsible for the brand management of all imported wine labelsResponsible for managing a licensed brand in conjunction with our winesCreated a social media channel brand strategy and managed the implementation, executed and monitored the social media teamResponsible for the development of all communication pieces, website, all POS and press releases.Responsible for the development of marketing strategies for each channel of the distribution.Responsible for knowledge of and adherence to all legalities pertaining to the distribution and sales of wine and the variances between states, counties and citiesOversees the development of the mobilmarQit technology, its implementation, tracking and publishing of effectiveness.Responsible for the brand message relayed in a B2B environment as well as the message to the end consumerWorks with sales team to develop sales through new distributors and wholesale accounts

Director of marketing for luxury goods and services.

Clients; Worldsize Nutrition, Epic Nutrition, Planet Muscle Magazine.Consulted and provided all marketing, branding and sales support for two nutrition companies. Sold advertising for a monthly publication by creating unique ad packages and incentives for targeted niche companies in the health and fitness world. Developed supply chain connections and worked with multiple companies in the manufacturing of nutritional supplements.

Worked with sister company in China to brand the company as an OEMLead product renovation initiatives that enhanced consumer and financial value through product improvements, packaging improvements and cost improvements. Dealt with supply chain issues, demand planning for US and International Operations.Performed brand analysis to better understand Consumer and Business trends. Conducted consumer research to enhance understanding of the brand portfolio group. Analyzed and evaluated the effectiveness of marketing programs and offered recommendations for future programs. Designed and developed all web copy, advertising copy, printed materials.Worked with key accounts on their Private labeled product lines. Gaiam, Culligan, Home Depot.Developed direct to consumer campaigns with infomercial and media placement.Worked with HSN on promoting the products through effective live demonstrations and training the talent.

of Brand ManagementMarketing & sales metrics: Tracked, analyzed, and reported key marketing and sales metrics by market and channel. Branding, positioning, and messaging: Evolved and refined the global brand, product positioning, and messaging hierarchy as the products continued to advance. Insured consistency of brand use among different distribution partners.Designed media campaign and purchased all media for two different brands to include print, television, radio and eventsDeveloped presentations for internal and external meetings.Worked with Public Relations team in developing strategic public relations initiatives.Essential responsibilities included: developing business plans including marketing strategies, issues analysis, vision, sales budget, objectives and lifecycle recommendations for assigned brands and managing the development of all promotional materials for assigned products Worked with sales team to develop sales and wholesaler incentive programs to generate incremental sales and distribution and increase share of mind vs. competitive products.Team building & management: Managed a team of marketing professionals and external agencies (extended team) to define and execute marketing programs. Fostered strong cross-functional teamwork among the Sales & Marketing organizations.Developed communications for upper management pertaining to marketing updates, budget recaps and program evaluations.Developed and implemented integrated strategic marketing plans to promote the brand both internally and externally. Coordinated brand development with marketing services, marketing managers, product and research. Organized due diligence in preparation for sale of company.Directed strategy for launch of new product that became #2 in the market place 3 months after launch and went from product inception to launch in 3 months.