Oversee Commercial Marketing and Product Management teams in support of overall sales and profitability growth. In addition, work on channel support through market research, promotions and new product growth opportunities.• Manage marketing activities for commercial channel specific initiatives, advertising, POP, website, literature and videos.• Manage product management group for 5 different product categories including product development, commercialization and sustaining product management.• Lead all marketing strategy and support activities for commercial channel distribution partners and end users.• Responsible for all digital marketing activities including web development & maintenance, SEO, content development and end user engagement.

Oversee Product Management teams in support of overall sales and profitability goals. Lead efforts in strategic planning and new product development.- Manage marketing activities for commercial channel specific initiatives including advertising, promotions, merchandising and sales support.- Manage product management group including product development, commercialization and sustaining product management.

Responsible for Product Management, Architectural and Technical Marketing, Marketing Communications and Construction Channel functions in support of business plans and product line strategies.

Staff and manage pro bono marketing teams and manage executive and board level relationships in the development and implementation of branding and key messaging strategies.

Led product marketing and market research teams to launch new products, manage product lifecycles and manage overall profitability for all product categories. • Launched 6 new products resulting in $2.8 million in annualized revenue.• Executed product rationalization on key product categories resulting in 11% improvement in profits. • Implemented new product development process to improve and streamline product development and product launch activities.• Led market research activities for strategic planning efforts and new product development.

Led 27 team members to rejuvenate the brand and lead efforts in Brand Marketing, Channel & Event Marketing, Internet/e-Commerce, Inbound Marketing, Licensing, P&L Management and New Product Development. • Boosted per unit profitability 32% executing key new product introductions and brand marketing plans. • Developed formal channel marketing program that led to a 22% increase in retail sales. • Led the development and execution of brand web strategies including search engine optimization (SEO), search engine marketing (SEM), strategic partnerships and online advertising resulting in $3 million in incremental revenue from online activities. • Led external ad agency and internal partners in corporate wide rebranding effort which resulted in new branding campaign, corporate logo, packaging, merchandising and branding guidelines to reinforce new brand positioning.

Facilitated and initiated integration of marketing and sales activities and developed programs and processes to improve effectiveness in the marketplace. • Oversaw and led over 100 employees in Marketing, Sales, Call Center and Distribution. • Developed partnership with high profile NASCAR team that created new sub-brand and licensing program which generated over $3 million in incremental revenue within first 6 months of launch.• Created customer segmentation model to focus on target marketplace with realigned brands and strategies centered on specific consumer needs.

Managed a team of 7 marketing professionals and external agencies that expanded entire brand portfolio, including P&L accountability, product development/management, brand strategy, trade shows, pricing, advertising and promotions. • Implemented brand segmentation strategy, introducing sub-brands, generating over $14 million in revenue and resulting in 10% increase in average sell price and 12% boost in per unit profit.• Organized event marketing activities, adding over 100 shows/events to properly promote brands.• Developed strategic planning process to institute a 3-year product road map.

Created and managed brands that represented $10 million in annual revenue.

Led all product marketing and new product development activities for mid-price point product line with $92 million annual sales and supervised 2 Product Managers. • Expanded product line 15% through customer-driven launches and promotions.• Increased profitability 10% after performing detailed cost analysis and SKU rationalization. • Defined 3-year product development road maps that led to 6 new products.

• Led 6 new product launches for Security Hardware Division, generating $12 million annual sales.• Directed line expansion on retail channels raising sales $2 million.• Designed retail pricing tests to improve pricing strategies and profitability.