Works closely with President & CEO in the implementation of brand marketing activities and national marketing programs.• Responsible for the creation, planning and execution of 360 Marketing Campaigns from concept to completion.• Coordinates with Sales Directors and national retailers in the identifying, planning and tracking of promotional activities.• Direct supervision and oversight of Social Media Manager, content creation, and all digital marketing activities.• Lead role in management of ecommerce operations and customer care communications.

 Work closely with Director of Marketing to plan, create and execute 360 Marketing Campaigns Manage point of sales material (including budget, logistics, distribution, assortment...) by finding the most efficient solutions Build out sales promotions and product communications using skills in graphic design and copy writing Manage Online Retail Store (Shopify) and promotions Manage, create and track all promotional email communications Collaborate with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated Analyzes syndicated data (IRI, SPINS, Walmart, Whole Foods) to report results of activities and to provide recommendations and forecasts Manage website maintenance and updates Plan and execute Trade Show and Expo participation and presence Responsible for direct management of all customer care communications and operations

• Closely work with Director of Marketing, Sales Managers and counterpart Regional Marketing Managers in creating and implementing national marketing and sales programs.• Manage, train and staff in-house Field Marketing Teams which conduct daily field marketing activities across Southern California.• Manage, schedule, execute and track all marketing activities in the Southern California market including a mix of event activation, influencer seeding, retail marketing, guerrilla marketing, experiential marketing, event sponsorships and strategic partnerships.

The dFm / DubFrequency, Inc. is a full service creative agency with expertise in brand strategy, influencer outreach, event production, interactive campaigns and content syndication. We believe in authentic/organic engagements over traditional media/marketing efforts in order to create meaningful and memorable experiences that lead to positive engagement both on and offline.One such focus is through the curation and production of our own signature event series with like-minded brands as partners and sponsors; it’s our form of original content which is then syndicated through various relevant media platforms (print, digital, social, etc).As Manager of Business Development, my responsibilities included generating and managing business leads for both project-based and retainable services amongst all dFm clients. I heavily utilized my experience and expertise in event marketing/production, content, media and strategic partnerships, which was imperative in this role.Clients I worked closely with while at dFm include:ASOS, AQUAhydrate, 47 Brand, GoPro, GUESS, Heineken, Jamba Juice, Jim Beam, Konami, Morgans Hotel Group, Nasty Gal, Native Instruments, NYLON, Oakley, Opening Ceremony, Pabst Blue Ribbon, Perrier, Planet Blue, Red Bull, Reyka Vodka, Revolve, RVCA, Samsung, Sierra Nevada, Suja, Square, The Standard, Tito's Vodka, W Hotels and Wildfox

As the Area Marketing Manager for the Greater Los Angeles Area and Orange County, I played an influential role within the BODYARMOR Marketing and Field Marketing Team, helping to establish a local face to the brand. As Area Marketing Manager in such a key influential territory, my role was to translate BODYARMOR’s National Strategic Direction into strategies and tactics that drove brand equity, consumer trial and profitable sales in the Southern California market while managing multiple Field Marketing Teams.My primary responsibilities included but were not limited to:• Understanding Greater Los Angeles Area and Orange County market dynamics and providing insight and direction to develop marketing solution, which promote and build the BODYARMOR brand. • Building key relationships throughout the market.• Managing the local field teams to establish and implement successful marketing programs, campaigns and materials to profitably increase BODYARMOR brand recognition and market share.• Regularly interfacing with the Field Sales team, as well as our local distributor partner and local retail partners, to ensure that field marketing activities align and are integrated with local sales and distribution initiatives• Managing, scheduling, executing and tracking all field marketing activities in the market.• Activating local marketing plans, to include a mix of Event Activation, Seeding, Retail Marketing, Guerilla Marketing, Event Sponsorships, Experiential Marketing, Product Placement, Strategic Partnerships, and Social Media.• Managing local marketing budget with reporting on a regular basis.• Managing a team of event staff to achieve local team goals.• Maintaining product and event material inventory.• Identifying and managing local vendors and other external partners for execution of local activation.• Identifying local endemic and lifestyle partners for development of co-marketing programs.

KonaRed is a powerful, all-natural Antioxidant beverage produced exclusively in Hawaii.As the Field Marketing Manager for Southern California, I was key within the KonaRed Marketing Team, helping to establish a local face to the global KonaRed brand. As Field Marketing Manager in such an important territory, my role was to translate KonaRed’s national strategic direction into strategies and tactics that drove brand awareness, consumer trial and profitable sales at the Southern California market level.My primary responsibilities include but are not limited to:• Understanding Southern California market dynamics and providing insight and direction to develop marketing solution, which promote and build the KonaRed brand. • Building key relationships throughout the market.• Working closely with the Director of Marketing and local field teams to establish and implement successful marketing programs, campaigns and materials to profitably increase KonaRed market share.• Regularly interfacing with the Field Sales team, as well as our local distributor partner and local retail partners, to ensure that field marketing activities align and are integrated with local sales and distribution initiatives• Scheduling, executing and tracking all field marketing activities in the market.• Activating local marketing plans, to include a mix of seeding, Retail Marketing, Event Sponsorships, Experiential Marketing, Product Placement, Strategic Partnerships, and Social Media.• Managing local marketing budget with reporting on a regular basis.• Managing a team of event staff to achieve local team goals.• Maintaining product and event material inventory.• Identifying and managing local vendors and other external partners for execution of local activation.• Identifying local endemic and lifestyle partners for development of co-marketing programs.

FIZIO is a web-based service that allows physical therapists and other health care professionals send video home exercise programs to their patients and clients. They can customize these programs using our database of videos and/or upload their own. FIZIO is hoping to create a unique community that creates and shares expertise in the field of health, wellness, and fitness. As Marketing Manager my responsibilities included overseeing and planning traditional as well as non-traditional social/e-marketing strategies of the new brand in hopes of ascertaining short and long-term brand goals.