Eric Catron Email & Phone Number

San Francisco, California, Us

Responsible for pre-sales technical assistance for sales teams and performing technical presentations and demonstrations on the Salesforce platform. This includes research & discovery with customers’ business and technical teams in order to recommend the right solutions to meet their needs/goals. Also coordinates with product engineering, business value teams, implementation partners and support in order to answer customer’s questions and ensure a smooth transition from sales to implementation.Key Accomplishments• Led customer experience workshops to document as-is and to-be experience, as well as outline roadmap for deliverables with over $700k in phase 1 ($3M+ for phase 2)• Created demonstrations & advised customers in support of $17M in annual licensing• Created industry guidebook to assist sales & tech teams with pre-built sales assets

Nashville, Tn, Us

Led the strategy and implementation of digital interactions for customers, dealers, and employees to drive business growth, cost savings, and satisfaction/loyalty improvements. This includes marketing, social media, web, mobile apps, portals, and marketing automation.Key Accomplishments• Lead 5-year strategy for digital transformation including user research, journey map, product backlog, and agile intake process. Provided detailed cost and benefit analysis, and product demonstrations for leadership proposal. End result: $72M proposal with $512M in 5-year benefits.• Led global re-design and re-platform of www.catfinancial.com, in 23 countries and 17 languages. New content, SEO, SEM & integrated lead generation resulted in lead growth of 300% and over $160M in attributable sales in the first year.• Created mobile quoting tool for dealers using Salesforce Experience Cloud, with over $18B in quoting activity and over $2B in new business won.• Led effort to automate pre-qualification of leads using Salesforce Sales Cloud & D&B, resulting in a 333% improvement in lead to sales conversion.• Led team to design and deploy www.mycatfinancial.com using Salesforce Experience Cloud to customers and partners in 40 countries. $8M in annual cost savings.

Nashville, Tn, Us

Responsible for managing the Cat Financial brand on the web, including all customer-facing web and social media marketing. This included the development of long-term strategies and deployment of new tools around the world.Key Accomplishments• Created global steering committee and governance model• Developed social media strategy, roles, training, and organizational policy.• Launched Cat Financial Facebook, Twitter, LinkedIn, and YouTube channels.• Launched new customer portal in US and Canada, generating over $700,000 in annual savings in the first year. Doubled user base from previous portal (10 years old) in less than one year.• Deployed enterprise tool to provide marketing and training materials to sales team.

Chicago, Il, Us

Responsible for developing online strategies and managing the ADM brand on the web, including all customer-facing websites and social media accounts.Key Accomplishments• Completed redesign of www.adm.com on time and under budget in January 2009with over $1.5B in new lead opportunities.• Oversight of the redesign of ADM’s e-commerce website, www.e-adm.com, resulting in over $5B in annual transactions. This included the purchase of raw materials, account management of existing sales, payment process, shipment tracking and much more.• Created ADM’s social media policy, social media training and certification program, and launched/managed ADM’s Facebook, Twitter and YouTube accounts.

Chicago, Il, Us

Responsible for all email marketing and contact management for ADM. This included the development of email governance and strategy for all eMarketing purposes for the company. Created and managed daily, weekly, and ad-hoc campaigns.Key Accomplishments• Grew contact database to over 55,000 active contacts.• Managed daily email campaign that had an average open rate of 72% and click-through-rate of 19.2%.• Increased overall online engagement by 26% through email campaigns.

Chicago, Il, Us

Responsible for analysis of business systems/processes, identifying strengths and weaknesses, and writing detailed business requirements, manuals, project management, and test/implementation plans. Upon gathering requirements, developed architecture and user experience for new tools.Key Accomplishments• Project management for major projects, including preparation of project charters,plans, and schedules.• Designed user experience and functionality for large-scale systems, including aCOA (Certificate of Analysis) system, inventory and forecasting system, lead collection and tracking system, online payment and account management system (www.e-adm.com)