Our mission is to accelerate growth for B2B companies big and small by democratizing account-based marketing.Responsible for bringing our product and partnerships to market to help marketers confidently grow revenue through account-based strategies.

Global creative strategy and operations growth manager helping advertiser success through innovative marketing partnerships.Global programs lead aiding the adoption of mobile first creative for end client and creative partner success.

Global Commercial Payments- Digital Customer Strategy

Go-to-market/sales enablement lead for offline commercial peripheral/display attach program.Led 50+ sales teams for adoption of new sales tool aimed at increasing computer accessory attach rate.Trained over 600+ sales team members, coaches and management and developed collateral for over 15 sales events to drive program awareness enabling a 90%+ adoption rateDrive and sustain 15% QoQ profitability growth through sales leadership engagement, sales programs and on-going program improvements.Developed and executed marketing strategy for accessories and monitor attach leading to incremental $3M quarter over quarter profitability in consumer and commercial transactionsLead projects and programs with cross functional product managers, online site producers, merchandising and messaging teams to ensure online store is optimized for maximum accessory attach for dell.com's consumer segment.Conceptualize and direct accessory page content, product and assortment to target maximum unit sale potential.Plan product assortment development and determine KPI performance metrics with product group.Redesigned and developed new online purchase path pages to improve conversion by 5% and $3/box revenue growth

Product/Brand and Marketing manager for the Dell Projector portfolio. Manage the go-to-market strategy for sustaining and new product launches for all US segments- Consumer/Small & Medium Business/Public and Large Enterpise (commercial)Responsible for online and offline P&L growth, merchandising, sales interfacing and campaign strategy.Main interface between sales management and product development groupGuide Procurement with monthly product unit sales volume for accurate direction in quarterly forecastsAssist and train sales teams with product technology and interface with direct customers for product overview and supportUtilize SEO to increase ODG via internal and external online development to increase product exposure, click-thru rate and conversionManage all US quarterly marketing fund spendGrew retail account P&L’s by 300% Q/Q by implementing product line into select Retail account playsExpanded channel/reseller growth by 10% Y/Y with select major distribution and VAR partner marketing programsGrew North America projector market share by 2%, enabling Dell projectors to place among top 5 in the industry for the first time ever

Responsible for launching new enterprise products- servers, storage, modular systems and data-center-solutions, to market for North America.Program Manager for new server, modular, storage and desktop systems in USLead engineer for new product factory setup and test to ensure launch release schedules are metExecute DCS orders and fulfillment through North AmericaSupport manufacturing/PG design and mechanical issues for DfMCoordinate with Operations and Process Engineering for new product setupExpertise in strategy, implementation and execution of projects/programsSustain new product launches post-RTS to ensure FPY goals are metCommunicate daily production escalations and resolutions in Executive-level meetings

Factory point of contact for product platform issuesProgram Manager for factory scrap reduction and led 50% reduction YoY and contributed to $5M+ in savingsSupported manufacturing processes for root cause and resolution of issues affecting productionEngaged with diverse cross-functional teams for product and process induced damage issuesResponsible for sustaining 18 server and desktop product linesLed 3 cross-functional Kaizen events to reduce process induced damageDeveloped a new, sustainable process to define scrap metric