Eric Cheng Email & Phone Number

Sydney, New South Wales, AU

- Marketing Campaign Strategy- Creative Strategy- Multicultural Programmatic Media Buying- Digital Media Buying Strategy- Programmatic Media Buying (Display, Mobile, Video, Native, Social, Email. Adwords, Cost Per Installation)- Utilising Pixels through Tag Managers for behaviour targeting and audience segmentations- Media Buying Platform - DSP(Demand Side.

Brookvale, New South Wales, AU

Sydney, AU

Adventex is helping thousands of brands to connect with millions of consumers every day.Our programmatic platforms distribute advertising to the right consumers at the right time and create real connections across the internet - to make ads relevant. Brands turn to Adventex to efficiently engage the right audiences at scale and we help publishers increase.

Sydney, NSW, AU

International Chinese Film Festival (ICFF) is one of the largest and most distinguished Chinese cultural events, and is held annually in Sydney and other major cities in Australia.

San Francisco, CA, US

- Strategic planning and account management- Media buying experience across all channels- Negotiation skills - B2B and B2C audience expertise - Content marketing expertise

- Management of client budgets, activity, bookings and production projects according to agreed timelines or deadlines.- Implementation/monitoring campaigns across various real time bidding (RTB) platform e.g. remarketing platforms(AdRoll), AdServers(Sizmek), Facebook Ad Manager, Content Display Marketing Platform(Outbrain, Taboo), Google Adwords, Video.

Sydney, AU

- Build and manage online marketing campaigns for key accounts- Main point of contact for a diverse portfolio of clients- Improve the effectiveness and results of campaigns- Develop and present creative ideas to improve the campaign success - Provide online marketing expertise to clients- Identify and manage key stakeholder relationships- Ensure campaigns.

New York, NY, US

• Clients: Mi9, Mediacom, Mindshare, NAB, Yahoo, Fairfax, News, IKON, Mediacom Japan, Adaptv, P&G SingaporeAchievement: Successfully helped Nielsen launched OBE (Nielsen Ad Solution Product) in Australia and Japan with.
• Provide OBE campaign planning recommendations/product insights to clients.
• Created training PPT slides/process documents for client to use.
• Providing digital industry insights to internal sales/research teams.
• Troubleshoot campaign delivery and technical issues with our customers, ad serving vendors, 3rd party technologies, other rich media and internal departments.
• Guide clients through the tag categorization and generation process utilizing our externally facing tool.

North Sydney, New South Wales, AU

• Client: HSBC, Moet Hennessey, Telstra, Pickles Auction, ATO Achievement:I’ve worked on famous global HSBC Australia Bank account with my director and manager, providing 360 degree communication strategy for Ethnic.
• Providing media planning recommendations in respond to clients marketing brief.
• Managing works to meet the client’s and the company’s expectations.
• Managing multiple projects with strict timelines and budgets make sure all deliverables are effectively achieved.
• Writing creative briefs before briefing creative team verbally, writing radio scripts and creating TV story boards.
• Reviewing all translated artworks and ensuring objectives are met and campaigns stay follow brand guidelines.