- Marketing Campaign Strategy- Creative Strategy- Multicultural Programmatic Media Buying- Digital Media Buying Strategy- Programmatic Media Buying (Display, Mobile, Video, Native, Social, Email. Adwords, Cost Per Installation)- Utilising Pixels through Tag Managers for behaviour targeting and audience segmentations- Media Buying Platform - DSP(Demand Side Platform) Adaptv, TubeMogul, Facebook Power Editor, Google Adwords, DataXu, AdRoll, Outbrain, Yahoo Gemini- Facebook Advertising Expert

Adventex is helping thousands of brands to connect with millions of consumers every day.Our programmatic platforms distribute advertising to the right consumers at the right time and create real connections across the internet - to make ads relevant. Brands turn to Adventex to efficiently engage the right audiences at scale and we help publishers increase yield through actionable insights.

International Chinese Film Festival (ICFF) is one of the largest and most distinguished Chinese cultural events, and is held annually in Sydney and other major cities in Australia.

- Strategic planning and account management- Media buying experience across all channels- Negotiation skills - B2B and B2C audience expertise - Content marketing expertise

- Management of client budgets, activity, bookings and production projects according to agreed timelines or deadlines.- Implementation/monitoring campaigns across various real time bidding (RTB) platform e.g. remarketing platforms(AdRoll), AdServers(Sizmek), Facebook Ad Manager, Content Display Marketing Platform(Outbrain, Taboo), Google Adwords, Video Platform(Adaptv) and DataXu.- Managing third party vendors for SEM/SEO campaigns.- Continual management and optimisation of digital campaigns.- Provision of concise & professional communication to clients & suppliers.- Weekly analytics reporting and post campaign reports.- Implementing pixels on websites for retargeting and audience segmentation through Google Tag Manager.- Implementing conversion pixel and setting up dashboard in Google Analytics for reporting purpose.- Helping client to develop/implement digital strategies.

- Build and manage online marketing campaigns for key accounts- Main point of contact for a diverse portfolio of clients- Improve the effectiveness and results of campaigns- Develop and present creative ideas to improve the campaign success - Provide online marketing expertise to clients- Identify and manage key stakeholder relationships- Ensure campaigns are delivered on time and achieve their goals- Understanding of all digital marketing channels including SEM, Display, Social, Content and Video. - Deliver weekly reports with insights into campaign optimisations and ways to improve performance

Clients: Mi9, Mediacom, Mindshare, NAB, Yahoo, Fairfax, News, IKON, Mediacom Japan, Adaptv, P&G SingaporeAchievement: Successfully helped Nielsen launched OBE (Nielsen Ad Solution Product) in Australia and Japan with the first year sales figure over 200k. OBE is a first real time online brand awareness tool in APAC region. Duties and tasks: • Provide OBE campaign planning recommendations/product insights to clients.• Created training PPT slides/process documents for client to use.• Providing digital industry insights to internal sales/research teams.• Troubleshoot campaign delivery and technical issues with our customers, ad serving vendors, 3rd party technologies, other rich media and internal departments.• Guide clients through the tag categorization and generation process utilizing our externally facing tool.• Ensure the data breakouts match clients marketing objectives.• Working with ad ops teams and account managers at leading publisher, agencies, ad networks, and brands

Client: HSBC, Moet Hennessey, Telstra, Pickles Auction, ATO Achievement:I’ve worked on famous global HSBC Australia Bank account with my director and manager, providing 360 degree communication strategy for Ethnic consumers in Australia including Chinese, Indonesian, Vietnamese, Indian, Korean, Arabic etc. with annual media spend over 2 million dollars. Duties and tasks: • Providing media planning recommendations in respond to clients marketing brief.• Managing works to meet the client’s and the company’s expectations.• Managing multiple projects with strict timelines and budgets make sure all deliverables are effectively achieved.• Writing creative briefs before briefing creative team verbally, writing radio scripts and creating TV story boards.• Reviewing all translated artworks and ensuring objectives are met and campaigns stay follow brand guidelines.