Responsible for sales success across Telco and Enterprises in local countries. Optimised sales resource by leveraging channel relationships and deploying account segmentation. Hands-on approach and close to the ground. Leads a team across Singapore, Philippines and Indonesia. Contributions:- President Club 2019 - First Global Security Win in Kubernetes environment- Pioneered DDoS & SOC win in ASEAN

Provides channel sales leadership for partner strategy, program and execution. Reports directly to VP of Sales, APAC. Achievement:- Grew Channel-led revenue: more than 40% of total revenue- Developed Security Strategic success: 70% of security revenue are channel-led- New logos: more than 60% of all new logos are channel led- Deal Registration: 50% & higher YoY growth in 2 consecutive FYs- Technical Accreditation: 700 SEs across 7 countries via full fee-paying courses in 36 months

Coverage: Channel marketing and operations responsibilities across ANZ, SEA and India. R&R:- Channel Strategy, GTM and Marketing Objectives - PRM Operations & Infrastructure- Partner Portal, Communication, Enablement & Certification, Specialisation - Channel Profitability, Conflict Management, Deal Registration, Rules of Engagement- Partner Compliance, development and tiering - Distributor Management, including joint partner planning process & rigour- Work with regional channel sales teams, distribution management and field sales leaders- Engagement with security & software VARs, SIs & infrastructure partners, MSSP/CSPs

As a marketing consulting company, our end goal is sales contribution for our clients. Our strategies focus on the challenges faced by marketing towards revenue generation. We understand the IT channel landscape and deliver solutions accelerating your partners’ affinity towards your brand. In short, we eat, live and breathe field Marketing.

Regional Marketing leadership targeting enterprise users, channel & media. Responsible for channel enablement, partner campaigns and sales pipeline contribution on top of establishing thought-leadership in the category created by the company. Grew marketing contributed sales opportunities by 5.8 times over 7 quarters. Consistently delivered user success stories & company position, plus PR exposure over trade media & roundtables. Sole marketing resource handling entire APAC region, working closely with VP Sales.

Lead sales marketing team for volume business, essentially the Small Business, Small Office & Consumer Biz. Focus on winning over the channel partners and owns the sales strategy & marketing initiatives to penetrate this space. Drives the telesales platform, process and resourcing to enable a robust & continuous engagement with the partners.

Reports to the VP of Marketing - Asia Pacific. Continues to assist in the day-to-day field marketing exections. On top, drives the marketing effectiveness of Enterprise Marketing across Asia Pacific. Successfully, standardized process of enterprise marketing leads generation across campaigns and aligned handover process with country sales. On the operations front, reports on behalf of APAC to the CEO on monthly basis regarding effectiveness of field marketing, campaign reach, PR, online programs, etc. Also managed to execute sell-thru/sell-out visibility in India for the consumer business. Role was expanded to cover Volume Business on top of marketing operations in Oct 2009.

Expanded role beyond consumer field marketing, to SMB & Enterprise field marketing. Continue to work in a matrix manne with the Regional Product Managers on product positioning & campaign support for countries. Joint-owners of the 'Buyers' journey' approach in making direct enduser marketing a lot more systematic and allowing re-marketing capabilities. Re-build the Australia team to an GTM focused independent team of now. Re-aligned the country view & definition of marketing, so as to elevate marketing's contribution towards the business. Reports to the Managing Director of Trend Micro Asia Pacific.

The first Consumer Marketing Director in Asia Pacfic. Drives the GTM for the consumer business and builds the regional team to drive Online Marketing & Retail Channel Marketing. Also leads the country field & product marketing managers to drive product launches & country programs. Led the Online Marketing resources to drive effective online renewal that expanded profitability & continuous revenue. Works with the Consumer VP of Sales in Asia-Pacific and the Global Sales Director in doubling the sales in SEA.

Worked with MD to establish Enduser strategies and engage OEM vendors on new segment direction. Launched the SMB focus and the online B2B web infrastructure. On HR front, developed a set of competency matrix consisting of both professional and generic skillsets. The implementation paved the way to delivering a performance oriented platform for the 40+ employees in this 45 million a year revenue company.Results: Built a new arm focusing on services business, based on subscription model instead of once-off transaction. Launched the 'Smart Print' software & print business model, combining dynamic variable data printing capability, delivering 1-to-1marketing impact through transactional documents like bills, invoices & quotations. Elevated the companies status to 'Premium Business Partner' of HP within one year with the new services. Finally, launched own brand of consumer product within 9 months, where 'INX' had special mention by cNET as one of the most creative products during Sep 2005 period.

Reporting to the APAC SMB Marketing director, this role was focused on driving SMB imaging and printing opportunities, and later solution opportunities across servers/PC/printers - across Asia Pacific. This solution approach combines services and cross sell opportunities under the 'Smart Office' positioning. Combines with providing effective customer offers backed by campaign fulfilment on direct & indirect model(telesales/web). Responsible for continuous demand generation for SMB. Co-owner of the integrated campaign framework of telesales, web-marketing, order capture & close-loop management with channel partners. Focused on driving attach rates between hardware & solution. Worked with Microsoft/Avaya/Alcatel on marketing alliance. For the imaging business, focus was on ensuring increasing renewal for the supplies & subscription services through this segmented approach.

Began career as Market Development Mgr for Singapore & Thailand. Worked with distributors, retailers & final-tier resellers. Delivered consumer quota by executing regular channel & enduser programs. Later, expanded role to SEA sales role, leading country sales managers to focus on top corporate customers and building tri-partite contract relationship between customers/partners/HP. With this system of tracking, we offered price stability & incentives resulting in a increase in HP's share of wallet of the aftermarket revenue across the largest 110 customers. Finally, role expanded to APAC region, where I led the development of a customer sell-out system where sales reps can see the daily purchase against target and thus improving HP-customer engagement efficiency. To HP's management, it provided account profitability, drop-off/renewal rates, pricing fluctuation (leading indicator to attrition). Due to this achievement, I was nominated to the 2 awards - 'High Achievers' in 1998, 'President Club Award' in 1999/2000 period. - Delivered US$60M in Singapore & Thailand for all consumer & commercial supplies- Success in US$110M revenue among 1500 customers - Delivered higher connect rate as a result of the program- Delivered the 1st customer buy-in real time infrastructure for sales negotiation & understanding customer usage, thereby strengthening HP's hold onto customers