Oversee marketing for TransUnion's division serving multifamily and employment screening.

Responsibility and oversight of all marketing related strategies for over 40,000 units in the East / Florida Division. Also a member of Greystar’s Innovation Team, which aides in pioneering new opportunities while developing the strategic vision for the company.His areas of expertise include; new business development, brand positioning, budget management, marketing, advertising, digital platforms and operational efficiency, enhancing corporate culture and leading the development, implementation and use of multiple leading-edge technologies.

Directed all marketing and leasing initiatives for The Altman Companies including national and property level marketing strategy, branding and image development, strategic program development supplier and partner relationships. Oversaw marketing and leasing key performance indicators, budget management, systems and technology, corporate communications, PR, research, brand partnerships and alliances and vender relations.

Oversaw the marketing, branding, positioning and lease-up activities of a class A apartment portfolio ranging from high-rise to garden style and new construction to communities undergoing multimillion dollar renovations for communities located from Jacksonville to Tampa and Ft. Lauderdale to Miami.Winthrop manages over 12,000 residential apartments in New York, California, Texas, Georgia and Florida. Winthrop Management is based in Boston, Massachusetts with regional offices in Atlanta, GA; Chicago, IL; Dallas, TX; Jericho, NY; Lake Success, NY; Los Angeles, CA; Pittsburgh, PA and San Francisco, CA. Winthrop Management, LP provides commercial and residential property management and construction management services for Winthrop Realty Trust, AREA Property Partners (previously Apollo Real Estate Advisors), and the syndicated partnerships of Winthrop Realty Partners. Winthrop Realty Partners and its subsidiaries, collectively referred to as Winthrop, was established in 1975 as a privately held real estate investment and management company which today has a portfolio value of over $3.8 billion.

Responsible for all interactive marketing, innovative development and lead generating activities for the residential and commercial real estate company.In July 2012, I transitioned to an active consulting role with Lang Realty.

Oversight and development of a marketing and branding platform, advertising, thought leadership, training, and internal agency with the primary objective of business development and client retention. Created various go-to-market strategies for the company’s multiple business units and programs while managing the customer touch points through; trade shows, websites, and comprehensive branding initiatives including multiple facilities across the East Coast. Established a process for conversion tracking and lead source quality assessments and identification methods to reduce cost and increase results.

Establish a complete company re-branding initiative including; corporate communications, brand management, business development, and promotional materials. Manage the marketing and brand development of new business units and corporate positioning while serving as a liaison between internal clients and the marketing department to ensure effective cross brand integration and budgetary objectives were met.

Oversee the branding and marketing strategies of a large multi-faceted department to ensure corporate positioning and business development initiatives were translated across multiple marketing platforms. Manage revenue generating projects to increase sales and generate new revenue through strategic marketing, business development and client retention efforts.

Assist with developing, editing and delivering press releases to local mediaProvide up-to-date information regarding campus events and emergency alertsInteract with local media, chamber of commerce, city council and national collegiate associations to address concerns, awareness issues, and develop recruiting and fund raising campaigns Perform basic office duties including data entry, and budget maintenance