CPG marketing professional experienced in Product Management and Innovation with experiences in leading multiple categories in both big company and smaller entrepreneurial environments. Responsible for developing and managing product roadmaps and in launching 100+ new product sku’s over the past fifteen years. Demonstrated strengths:• Global Brand/Product Management• Building, leading and developing individuals and teams• Conducting business analysis and developing strategy • Utilizing market/consumer insights to build new products • Leading innovation and renovation/Building innovation pipeline • Developing integrated marketing plans• Fostering cross-functional team collaboration • Creating and streamlining business processes
Belkin International
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Director, Global Product ManagementBelkin International 2017 - Present
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Senior Director Product DevelopmentSmartypants Vitamins 2016 - 2017Marina Del Rey, Ca, Us -
Director, Global Product MarketingVisalus 2012 - 2016Los Angeles, Ca, UsResponsibilities include:• Innovation pipeline strategy• Data analysis, business trends/insights • New product development• Innovation Summit • Global reformulation for market compliance -
Senior Business ManagerBeachbody 2011 - 2012El Segundo, Ca, UsResponsibilities include:• New product development and commercialization -
Brand ManagerPharmavite 2005 - 2011West Hills, Ca, UsResponsibilities include:• New e-commerce business (from concept to execution)• Mobile platform strategy• Vitamin D innovation• Tripleflex base business -
Associate Marketing ManagerGeneral Mills 2002 - 2005Minneapolis, Minnesota, UsResponsibilities include:• Cereal base business management, business analysis and marketing plan development • Refrigerated meals price-value marketing strategy (vs. Private Label competition)• Pillsbury strategic growth channels (Club store focus) -
Assistant Brand ManagerLamoiyan Corporation 1998 - 2000Responsibilities include:• Kids toothpaste relaunch and advertising• Base business management • Channel growth strategy -
Customer Business Development ManagerProcter & Gamble 1996 - 1998Cincinnati, Ohio, UsResponsibilities include:• Category management and best practices (key accounts)• Distribution drive (increase product reach)• Organizational development (field sales organization)
Eric Co Education Details
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Washington University In St. Louis - Olin Business SchoolMarketing
Frequently Asked Questions about Eric Co
What company does Eric Co work for?
Eric Co works for Belkin International
What is Eric Co's role at the current company?
Eric Co's current role is Director, Global Product Management at Belkin International.
What schools did Eric Co attend?
Eric Co attended Washington University In St. Louis - Olin Business School.
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