Eric Coppi Email & Phone Number

Fontana, Ca, Us

• Spearhead solution based sales for a national territory including 30 states and 45 wholesalers, and 12 sales professionals by seeking to understand the needs of the client and provide market-based solutions for those specific needs• Develop and execute key programs to drive incremental brand sales and distribution• Select, hire, train, and mentor and successfully manage a highly motivated staff by providing them with the tools necessary to succeed• Manage budgets and approve budget expendituresNotable Achievements: Generated over $6.4M in annual sales revenue at retail through successful management of a Two Tier System and Private Label Brands; Increased Private Label Brands case sales from 2007-2009 by 49% utilizing the Two Tier System; Grew revenue 60% and annual case volume 39% within the first year of managing an in and out of state distributor network; Partnered in the development of seasonal and holiday specialty packaging driving incrementing volume during key selling periods, resulting in double-digit increases in feature activity, inventory and profitability.

Southern California

• Recruited by Alta to redevelop the Southern California sales team by training and motivating 14 sales and merchandising professionals and producing significant improvement in their productivity• Directed daily operations of routing sales representatives, setting route goals, and tracking sales progress• Evaluated and reported distribution and volume goals to Pabst Brewing Company, Seagram’s Beverage and Private Label brands• Monitored daily activities of sales and merchandising team and constructively evaluated their overall performance• Developed and rolled out incentive programs to increase productivity• Hired and trained new sales representatives in product placement, effective sales strategy, and time management• Designed and facilitated sales presentations, staff meetings, and training seminarsNotable Achievements: Increased display coverage in the Western Region by more than 17% and boosted inventory by 14%. Conducted weekly visits at both CVS and Stater Bros. warehouses, resulting in vastly improved rotation while reducing expired merchandise by 11%.

• Provided exceptional customer service to both large and small format accounts• Spearheaded both on and off premise sales for more than 60 imported and domestic brands, with 500 SKU’s in the highly competitive Southern California market• Successfully determined client need’s and recommended products and services by managing successful relationships with account owners, managers and buyersNotable Achievements: Increased territorial sales by 200% by opening over 275 new accounts; structured and maintained account base of over 300 active customers; Top Sales Representative in region, awarded with responsibility of training new Sales Representatives on all brands and preparing them to be prolific with their sales routes.

Ontario, California

• Spearhead solution based sales throughout an account base of over 80 National Chain grocery and drug store accounts by ensuring that store level sales and distribution goals were achieved by understanding the needs of the client and provide market-based solutions for those specific needs• Provided training for all new sales representatives hired in the Eastern RegionNotable Achievements: Increased promotional display activity by 28%; awarded Sales Representative of the Year for 1997.

Hesperia, California

• Partnered with Category Managers in representing Specialized Sales and Marketing and its customers through the implementation of schematics, new items, void corrections or special merchandising activities for specific locations• Managed a team of Reset Specialists with store executions, set coverage’s, coverage’s of special projects and completion of objectives• Trained and managed three Reset SpecialistsNotable Achievements: Increased productivity by 15%; developed and produced schematics for several sections throughout different segments and accounts; designed a comprehensive training program for new Reset Specialists on systems, selling and territory management.