As the marketer for Season Tickets, I develop digital activation and retention campaigns.• Drive demand generation and lifecycle marketing for eight sports, achieving year-over-year growth in season ticket sales. Notably achieved football's 3rd highest season ticket retention rate over past seven seasons despite losing seasons.• Pioneer unique marketing strategies and industry-first campaigns.• Collaborate closely with the sales team, developing and implementing marketing cadences to engage customers through email, chat, events, and SMS, enhancing customer interaction and sales outcomes.• Utilized AI tools like ChatGPT, Jasper, Claude, and Satisfi Lab Bot to enhance marketing strategies and efficiency.

Head of marketing where I led a comprehensive range of marketing activities from lead generation to conversion, targeting key enrollment and revenue goals for all Executive Education Programs.Product Portfolio Marketing and Growth• Strategically directed and executed marketing strategies and campaigns for over 50 GSB programs annually, leading to a significant 350% increase in revenue.• Successfully expanded the marketing for 20+ new programs, effectively doubling the program portfolio over my tenure.• Significantly expanded the contact database from 7K to 100K annually, introduced lead scoring, and grew the email volume from 100K to 1M, enhancing content production tenfold.• Pioneered the launch of LEAD, an innovative online program, which contributed 15% of the total revenue, amounting to $10M.Marketing Strategy Transformation• Managed a robust marketing budget of $5 million, covering digital, social, video, and communications agencies.• Spearheaded a comprehensive digital transformation by leveraging Salesforce CRM and Marketing Automation tools, which doubled email output and reduced staff hours.• Orchestrated a variety of strategic communications, digital marketing, and branding initiatives including SEM, SEO, Display, Podcast, social media, Influencer Marketing, and Email.• Executed targeted B2B marketing campaign strategies focusing on C-Suite and HR executives, yielding a 4x ROI, significantly higher than B2C ROI.Content Marketing and Branding Strategy• Developed and managed a portfolio of GSB "thought leadership" content assets such as webinars, email journeys, customer stories, videos, and e-books, leading to a 45% increase in engagement.• Enhanced open rates by 30% and webinar attendance by 25%, effectively broadening GSB's executive education reach.• Championed a highly successful rebranding and communication initiative for GSB Executive Education, focusing on Silicon Valley innovation and career transformation.

Led four person online and offline marketing team, web strategy, and monetization for alumni services, careers, membership, and partnerships departments. Responsible for marketing plans, online strategy, acquisition, retention, activation, branding, content and monetization. P&L responsibility.• Launched careers and professional networking site www.alumni.stanford.edu/careerconnect. • Led website strategy, positioning, naming, and developed business plan. • Increased online traffic 400% with online marketing campaign leveraging email, Facebook, LinkedIn, content, video, and promotions. • Led social media initiative including development of the official Stanford Alumni LinkedIn group with over 15K members and CareerConnect on Facebook http://www.facebook.com/pages/Stanford-CareerConnect/113179318700190 • Crafted numerous highly targeted marketing campaigns using integrated online and offline strategies. Delivered complex marketing programs including websites, viral campaigns, email, community creation, direct mail, print, loyalty points, and offline events. • Directed marketing partnership efforts to identify, negotiate, and close multiple deals, new benefits, services and products for alumni. Developed, managed, and marketed partnerships in technology, and financial service industries with Apple, IBM, BofA, and GEICO. • Increased membership of registered users by 33%. Marketing campaigns resulted in 60% member acquisition (acquisition rate is 5X higher than industry averages) and retention rate of 90%.

General management and P&L responsibility for $100 million multi-product line business.Crafted marketing plan, go-to-market strategy, value proposition, messaging framework, pricing, forecasting, promotions, training, and communication. .- Analyzed market data and competition to recommend pricing, product roadmap, key components, vendor selection, and mix strategy.- Launched new products, gaining distribution at every major consumer electronics retailer. Developed product features, MRD, messaging, strategy and sales story that uniquely positioned products in crowded marketplace.

Internet start-up. Responsible for product roadmap, product release, inbound and outbound marketing. - Launched pricing optimization software solution to improve the financial performance of e-commerce businesses (e.g. Amazon, Buy.com). - Led the market research, product definition, and requirements planning for software version 2.0. - Developed investor pitches, e-tailer presentations, messaging, positioning, and product fact sheets. - Conducted marketplace analysis, identifying future directions for the company.- Authored user guide, installation guide, and product training material.

Brand management and P&L responsibility for $100 million global multi-brand business – product roadmap, marketing, and financials.- Managed Blue’s Clues toothbrush and paste in the US, Canada, and Australia. Crafted comprehensive business case to upper management to justify marketing budget. - Developed introductory marketing campaign and sales collaterals, including advertising, promotions, direct mail, and sales presentations.- Created concept, wrote business plan, recruited team, hired agency, obtained capital, developed and marketed Oral-B Kid’s Web Site. - Managed PR agency, generating events and guerilla marketing.

Responsible for $110 million in retail sales. Forecasted brand’s volume, spending, and profit- Developed and managed $6 million sales promotion marketing plan. Improved sales promotion plan resulting in 10% increase in volume and profit.