+ Interim Client Director for ExxonMobil (covering maternity leave)– Managed P&L for more than $2M in annual billings – Oversaw team of 30+, including staffing, training & employee development– Strategic advisor for commercial businesses, including base oils and aviation lubricants– Leveraged design expertise to secure new creative business and solve client problems+ Interim Client Director for Massage Envy (covering maternity leave)– Grew annual billings by 5%– Garnered perfect scores on biannual client evaluation survey+ Strategic advisor to Frito-Lay executive visibility program– Developed talk tracks and messaging for CMO and brand marketing leaders– Created winning awards and speaking opportunity submissions– Key advisor on Web3 and media technologies

Brand Leadership for Pfizer RSV Vaccine Launch

+ Managed strategic media relations programs for Seismic’s health and science clients, including Illumina, Helix, ChromaCode, Cold Chain Technologies, BD, DNA Script. Epic Sciences, Specifica, TwinStrand & Oxford Nanopore– Managed major business transition — including the appointment of a new CEO — for Helix, landing positive media coverage in the midst of company downsizing– Built DNA Script from an industry unknown to the de facto leader of the nascent enzymatic DNA synthesis market– Managed day-to-day media strategy and led client service for Illumina, landing the company’s first key business feature on the launch of the HiSeq X Ten in Bloomberg Businessweek– Drafted compelling contributed content for ad tech clients such as RhythmOne, Criteo and Rocket Fuel, leading to consistent placements in key trades such as MarketingLand and MarTech Today

+ Developed research-study narrative and designed two reports for Cisco’s IoT division through 104 West+ Managed Southern California media relations program for the opening of the first themed-entertainment micro-amusement park in downtown Los Angeles through 104 West+ Managed ongoing media relations program for the RAPID imaging platform for ischemic stroke through Natron Communications+ Managed strategic communications programs for DNA2.0 (ATUM) and the International GeneSynthesis Consortium– Spearheaded the creation of the International Gene Synthesis Consortium in order to provide the world’s 5 largest gene synthesis companies with a mechanism to guide the conversation on biosecurity regulation; established the consortium and developed and executed a media and public affairs launch+ Managed key technology accounts in enterprise software and social media for LaunchSquad, with a special emphasis on staff development, strategic planning and client counsel– Landed a relatively unknown digital advertising company, Pheedo, coverage in both The Wall Street Journal and The New York Times within the span of a few months+Pitching, writing, reporting & tracking for clients of Porter Novelli, including Qualcomm, HP Printer Supplies and HP’s Personal Systems Group