My academic and professional experiences have put me in a position to bridge business strategy and communication design, synergizing each in the service of the other. Whereas the value and longevity of particular design skillsets deflate over time, the mindset cultivated by strategy continually leads to new innovation. My BFA from Parsons and Master of Design from Hong Kong PolyU provided a foundation in design that opens up easily to every other field of design, and without it I wouldn't have developed my sensitivity for data and graphical representation of information. Currently completing Strategic Design Management MS at Parsons, I am further developing my executive versatility for ideation and articulation for innovative models. At Conde Nast Publications and Oznoz, my professional design skillset was put to work with many brands, through which I developed a keen sense for trends in design + technology and an awareness that continues with me to this day. At ULAC, I helped advance the organization’s business model from OEM and intermediate, hybrid stages of management to an OBM (Original Brand Management) with expanded revenue streams. My goal is to contribute to projects that would benefit from an Integrated Business Design perspective.