Eric Dahlquist Email & Phone Number

Santa Clarita, Ca, Us

Los Angeles, California, United States

Montlake Entertainment is a boutique marketing firm specializing in product placement, brand integration and promotions in the entertainment industry.

Greater Los Angeles Area

• Develop and manage clients’ entertainment initiatives including entertainment strategy, brand integration, product placement, promotions, event activation and celebrity ambassador programs. Initiated feature film placements for Mercedes Benz which led to being named Brandcameo’s “Overall Product Placement Winner” in 2013 supplanting Apple as the No. 1 placed brand.• Established and cemented Mercedes position as the 5th most common brand to appear in top motion pictures for over 10 consecutive years (as named by Brand Channel).• Generated over 1 billion broadcast media impressions annually on behalf of clients including Mercedes Benz, Daimler AG, Nissan, smart, General Motors Design, Pontiac, Oldsmobile, GMC Truck, Michelin, California Table Grape Commission, AT&T, Laurent-Perrier, Red Hook, Pale Rider Ale, Warner Bros. Consumer Products and Lexis-Nexis.• Linked clients with filmmakers to create integrated promotional programs stemming from product placements. Collaborated with clients, agency teams and studio departments to execute promotions for Die Hard 5, Sex in the City 2, National Treasure 2, X-Men 3, Men in Black II, Lethal Weapon 4, Demolition Man and Get Shorty. Recognized with PMA’s Reggie Award for Men in Black II promotion. Recognized with PMA’s Reggie Award for Men in Black II promotion.• Long-standing relationships with filmmakers and talent led to the successful creation of Mercedes’ celebrity ambassador program.• Generated sales exceeding 1.5 million dollars annually.• Product placement program contributed to record sales growth at Mercedes Benz exceeding 300% over 20 years.• Effective industry outreach efforts included annual entertainment industry golf tournament, auto show events, ride & drive events, and product showcase events with industry influencers and tastemakers.• Provided innovative brand activity reports and market intelligence that helped client to evaluate their strategy and resulted in an increase in assets.

• Evaluate scripts for product placement integration and promotional opportunities.• Develop, negotiate and execute promotional programs on behalf of client.• Source and evaluate entertainment sponsorship opportunities.• Develop and manage celebrity ambassador program.• Generate brand activity reports and provide market intelligence.• Collaborate with client’s agency teams and internal departments to ensure overall integration.• Develop Vista Group department budgets.• Manage 150-vehicle product placement fleet.