Eric Nagel Email & Phone Number

Anoka, Minnesota, United States

Minnesota, United States

Audit and Assessment of Top of Funnel and customer journey marketing strategies. Assessed Hubspot Installation to determine compatibility and viability in the development of that sales funnel. Provided data based and best practice recommendations to improve reach and interactions across social media platforms. Met with staff to assess marketing mindset and offered encouragement and coaching to help Saint Mary’s staff move towards a marketing mindset.

Greater Minneapolis-St. Paul Area

(Organization sold this facility and my position was eliminated.)Directed sales for a 92 resident assisted living community by managing daily marketing using the web and social media to efficiently enhance outreachCommunicated diverse services and provided in-depth tours for prospective residents to increase occupancy while generating a pipeline of potential future residents of 10-20/ month.Assisted staff and new management during transition providing transfer of existing media and resources to new ownershipIncreased inquiries by 15% and Facebook reach by 40% by creatively posting on social media platforms

Maple Lake, Minnesota

Successful start-up of home and community based services. Essentially 6 individual businesses were started each with their own budgets, staff, and systems. I created policies, staff handbooks, SOP and MOP documents, and budget allotments for multiple human services programs. Each program had to comply with specific State and Federal regulations. Established system for billing clients, tracking work in progress and completed work. Supervised staff in the provision of services. Established third party billing, Medicare waiver enrollment. Completed appropriate paperwork to ensure compliance. Managed grant portals including GSM and related government funding channels, providing on-time reporting to meet contract obligations and reporting requirementsMaximized resources by identifying areas of growth and writing competitive grants of nearly $1M in total funds over three years.Promoted programs through email, social media, capital campaigns, and civic engagement, raising funds from individual donors and establishing brand recognitionPiloted two programs in two communities with a volunteer pool of more than 20 volunteers, serving more than 50 home-bound older adults during the pandemicSupervision and review of staff, development planning, performing assessments of policies procedures, hiring processes, and training to improve recruitment, on-boarding and training of staffCoordinated services for older adults by fostering community relationships (Public Health, Wright County Health and Human Services, Allina, Cassia, Catholic Charities and other community partners), to support assisted transportation, caregiver consulting, housekeeping, chore services, friendly visiting, and caregiver educationWrote content for website, email campaigns, newsletters, social media and print media campaigns.Implementation of Medicare claims authorization

Plymouth

Became an expert at leading marketing e-commerce strategies, and asset/content creation for a manufacturer and online retailer in the health products industry. Managed daily operations, developed project workflows while contributing to strategies in product development, product launch and marketing campaigns across multiple sales channels. Implementation and management of CRM & marketing automation, omni-channel, ERP, and project management software. Supported wholesale and vendor relationships by providing whatever the Sales department asked for, and worked to make recommendations with wholesale on vendor merchandising displays.Managed creation of nearly all content for numerous brands with a total of more than 1400 SKUS including product descriptions, instructions, packaging, video scripts, email campaigns, blog posts, across multiple websites. This included email teaser campaigns, preorder sales campaigns, social media posts, Google Ads, Amazon Sponsored Ads, newsletters, wholesale partner content, catalogs, brochures, and video scripts. Served as company Officer for two years advising on financial and accounting practices, tech stack, and company business planning. Developed and managed multiple websites in Wordpress and Magento. Developed, branded, and marketed numerous products under GMS Optical brand that generate more than $3M annually. Created ChillMED brand, logos, content, coordinating design and supply chain with third parties including manufactures in China.Managed PPC and SEO, search and analytics to increase reach with ROI in mind. Engaged and onboarded new marketplaces including SaaS integrations to support marketing and project management efforts. Oversaw retail sales channel marketing including Amazon, Ebay, and Walmart.Worked with B2B Sales department to improve access to potential customers through improved assets and lead generation. Hired, trained, and supported other marketing professionals.

Greater Minneapolis-St. Paul Area

Developed relationships with company owners to help them better utilize their existing marketing resources and explore new resources that would result in increased reach and customer interestAssisted small businesses by providing baseline recommendations for improving customer reach and business growth through simple digital marketing techniques and customer focused sales effortsSupported access to and utilization of technology by providing technical assistance, virus removal, network set-up, and device tutoring for older adults across the Twin CitiesStrengthened business partnerships by developing websites and managing social media accounts (Facebook, Instagram) for small business clients including third party consultation for automated marketing implementationAssisted with product creation and feature variables in Big Commerce and Magento 2.0. Uploaded products and modified product listings to assist with the build-out of a new precision tool retailer websiteMet with new business owners to assist with launch of their Google My Business, Google Maps location, and presence in industry-related directories and online publications that would lead to increased visits to their business both on the web and in-person.

Buffalo, Mn

Managed budget, facility, and staff to provide programming and support to area citizens.Raised awareness and sought support for the design and construction of a new community center facility, working with engineers, designers, and vendors. (Facility was designed and went to referendum twice but was postponed due to the housing crisis of 2007-2008)Created new programs including a woodworking shop, fishing program, monthly community meal, biking club, fitness programs and hobbyist classes. Increased participation to more than 4500 citizens per year.Supervised senior dining program, managed kitchen and kitchen staff, and drivers to provide Meals on Wheels to area older adultsIncreased participation rates by more than 150% through community partnership, newspaper articles, radio announcements and social media like Facebook and Instagram.

Greater Minneapolis-St. Paul Area

Garden and Associates - Managed proposal process, responding to RFPs in order to acquire new business with local organizations in the provision of Translation and Interpreter Services. Secured nearly $3M in contracts with Scott County, Housing and Urban Development, Park Nicollet and other partners. (Success of generating new business demanded increased focus on recruitment and technology)SPS - Sought and executed IT Consulting contracts with IBM, Cargill, Carlson Companies, and General Mills. Generated my own account leads with the intent of building business for SPS. (SPS terminated my contract without any explanation after I secured IBM as a client)Thomas Moore and Associates - Recruited and placed IT, Accounting, Finance, and Executives in contract to hire and permanent roles. (I only intended to remain in this position until my Master's degree was completed).

Minneapolis, Mn

Coordinating with CEO, assessed accessibility issues for clients with disabilities in order to modify homes if necessary, to ensure the ability to live with dignity independently in the home without complications. Projects consisted of assessing floor plan, drafting a new floor plan to provide better access to living areas within the clients homes, creating a materials list based on client's budget, soliciting bids from 3rd party contractors, and overseeing projects to modify rooms, decks, bathrooms, entryways, and kitchen spaces. After completing training in NY, assisted with installation of overhead lift systems within clients' homes to allow independent access to spaces in the home from a wheelchair.

Oakdale, Mn

Landed contracts and managed vendor accounts with Rubbermaid, Carlson Companies, Cargill, US Military, Health Partners, Honeywell, and other companies to provide technical consultants, programmers, Unix Systems Administrators, Network Analysts, Network Engineers, Accountants, and Executive Sales positions Built a $XXM company in less than 5 years, and provided company with the pathway to open a second location in NJ. Developed relationships with numerous clients and sourced candidates nationwide for technical, financial, programming, and sales/marketing positions. Developed unique sourcing methods, implemented consulting practice guidelines and SOP for contract employees. Beta tested a software product which allowed ITSS to index and extract data to filters that would allow quick response, better CRM capabilities, and eventually ATS system compatibility for candidate applications.Due to business and security challenges following 911, as a primary provider of consultants for a project involving US military, ITSS, Inc was asked to surrender most of the consulting practice, including its employees to protect security interests and avoid any potential leaks. I was offered a position in 2002 as a Senior Technical Recruiter, working remotely, and remaining staff were offered relocation to New Jersey in 2003. I remained in Minnesota and enrolled at Bethel University.

M.A., Gerontology, 4.0

Ba, English, Writing, American Literature

Activities and Societies: Acacia Fraternity

Fastrac Entrepreneurial Program, Business/Commerce, General, Successfully Completed 2 Business Feasibility Plans