Eric Banks Email & Phone Number

Ecommerce freelance supporting brands on ecommerce platforms. Innovation consulting to launch new products into the market.

New York, New York, Us

Brand leader/owner for 3 brands: leads innovation master planning, size of prize forecasting, and launching new products, inventory/sales forecasting, promotions, P&L management, supplier relationships, daily Amazon management including ad/search budgeting and strategy (Amazon Seller Central) DTC website (Shopify), offsite demand creation, creative design of e-content and packaging, and brand expansion into new channels (retailers and geographies). Launched 6 new successful products within first year of role. Also involved in brand merger/acquisition, then brand migration after brand sale. Experienced with vitamins/supplements (VMS category) in the US (FDA), Canada (Health Canada), and the UK (Food Business Operator), Numerous culture driving and brand growth awards. First Brand Manager at the company, first Senior Brand manager promotion at the company.

New York, New York, Us

Seattle, Us

Vevey, Ch

Cincinnati, Ohio, Us

Ecommerce Scale Marketing Led product demand creation through partnership with sales across key top-level marketing campaigns with onsite and offsite media driversLed optimization and process implementation of coupon campaigns on Amazon.com, resulting in spending increased efficiency by 200%--company-wide budget management Created new process to optimize coupon strategy leading to $500K incremental sales in first quarter of trial in key category. Well versed in Amazon Vendor Central. Directs external media creative and buying agencies to produce multiple forms of marketing vehicles including social, digital, and print executions. Company expert in innovative marketing vehicle integration into digital retail Ecommerce Product Ratings and ReviewsLead ‘Amazon Vine’ program across 25 brands generating 4000+ verified/authentic customer ratings and reviews in only 10 months while reducing errors in the process by 30% vs. previous fiscal year

Cincinnati, Ohio, Us

Tide & Gain Consumer Insights and Product Research Leader within the Go-to-Market team launching laundry products into the market with deep consumer & technical understanding. This work includes consumer research IHUT (quantitative, survey design, JMP [SAS] analysis, Qualtrics, Google Survey), competitive analysis, agency partnership / TV copy support, and testing execution on multi-billion dollar brands across all three ‘forms’ of laundry products (product and commercial innovation). Work also consists of product sampling strategies, measuring aspects of test market launches, prototyping and placing products in consumer studies, and qualitative (focus groups, 1-1 interviews, diary, ethnographic) research from concept inception to market introduction. I also capture consumer feedback through consumer complaint insights. I create multiple product presentations and demos for retail customer sell-in events. With insights and technical brand management knowledge, I serve as the ‘voice of the consumer’ cross functionally. Methods: research design and planning, consumer recruitment, ethnography, diary studies, in-context research, focus groups, telephone/Skype/chat room interviews, mobile surveys, in-store research, Jobs To Be Done, design thinking, consumer prototyping

Cincinnati, Ohio, Us

In this role I monitored external forces, through technical understanding and market research, that affect our products and businesses. I worked to translate technical insights on appliances to the business by working to improve, automate and mechanize a laboratory to better extract technical insights on new appliances – resulting in key claims on initiative that lifted the liquid detergent business. Globally, I drove a process to centralize and share appliance insights to all regions for better product formulation and technical test methods. Trend forecasts were also produced with these insights to highlight business opportunities. I partnered with external appliance manufacturers to communicate joint business plans to execute in-market co-branded claims and consumer messages. With my global appliance knowledge, I also led a standardization program on several aspects of all internal global central testing facilities within the company.

Highland Heights, Ky, Us

I started working in the Barton Lab while finishing my undergraduate degree where I performed independent and faculty-directed research involving cave microbiota and their impacton macro and micro environments. I also worked full-time for just over a year with the Barton Lab as the Lab Manger where I trained and supervised students and post-docs, managed lab supplies and budgets, developed and maintained relationships with external labs and universities, and continued researching several projects.After Leaving the Barton Lab, I also briefly worked at Cincinnati Children's Hospital Medical center. While there, I used mouse and cell models to study the embryologic development of liver and gut tissues.I'm deeply rooted in biology (microbiology, molecular, cell, genetics) research and have continued to follow developments in the field since leaving the lab. Lab skills: aseptic technique, bacteria/fungus/cell culture, PCR reaction, DNAsequencing, DNA/RNA/protein extraction, FISH assay, gel electrophoresis, DNA cloning, DNA primer design, mice colony propagation

Mba, Business Administration And Management, General

Bs, Biological Sciences

Ba, French