Eric Berkman Email & Phone Number

Richmond, VA, US

Richmond, VA, US

-Championed a comprehensive strategy for brand growth, product promotion, and digital engagement at a $5 billion credit union.-Achieved substantial web-generated sales growth, increasing revenue from $130 million to a run rate exceeding $500 million, becoming the biggest YoY loan growth channel for the company.-Steered CRM and marketing automation to.

• Advisory role with Azimuth Healthcare start-up; business strategy, product development, consumer experience, GTM strategy including digital and offline marketing, and website build.
• Created and executed DTC marketing strategies to drive hundreds of leads in senior care, orthodontic care, insurance, mortgage industry, and real estate; leading to over $1M in incremental client revenue.
• Consulting strategy and campaign execution for various home health care service companies to drive leads and create operational efficiencies via process improvement & app development.

Nashville, TN, US

-Designed an all-encompassing CRM roadmap dedicated to elevating the experiences of patients and potential patients, with a keen focus on optimizing user interactions and engagement. -Forged a seamless brand framework that united three distinct specialty services under a fresh, cohesive brand umbrella.-Achieved an important 300% surge in new patient leads.

Glen Allen, Virginia, US

-Pioneered the U.S. digital revenue generation strategy, managed CRM-powered marketing operations, and steered digital marketing efforts for Long Term Care Insurance, catering to both B2C and B2B markets. -Integrated Salesforce.com, Eloqua, content, and analytics to choreograph tailored campaigns, streamlining efficiency and boosting campaign.

Bethesda, Maryland, US

-Elevated sales by 22% with a $2 million budget and a five-person team through the optimization of SEM, SEO, Display, Email, Content, and A/B testing strategies, showcasing a focus on performance-driven marketing initiatives.-Mobilized website traffic by 12% through strategic analysis and the implementation of opportunities for direct-buy banner.

US

-Championed the strategic execution of email customer acquisition, segmentation, and campaign development.-Shouldered the responsibility for analytics, resulting in increased sales from $103 million to $150 million and achieving a substantial 5x ROI.-Developed a segmentation model and strategy that contributed to an additional $28 million in year-over-year.

-Orchestrated systems analysis and requirements development for a $3 million corporate-wide project, consolidating four loan origination systems.-Spearheaded project management, business requirements, and execution, resulting in a project that was delivered under budget by 15% and ahead of schedule by one month.

Mclean, VA, US

-Orchestrated project initiatives and spearheaded hands-on analytics projects to uncover process improvement opportunities through web-based solutions, delivering an annual cost savings of $2 million for the company.

-Spearheaded diverse client engagements involving website development, usability studies, survey research initiatives, and financial management.-Guided and mentored multiple teams consisting of 3-15 consultants while managing work exceeding $2 million.

Gaithersburg, MD, US

Led analytics and provided recommendations for process-improvement initiatives to save money and increase revenues.

Bachelor Of Arts - Political Science

Master'S Degree In Public Administration, Survey Research / Statistics