Eric Berkman Email & Phone Number

Richmond, Va, Us

Richmond, Va, Us

-Championed a comprehensive strategy for brand growth, product promotion, and digital engagement at a $5 billion credit union.-Achieved substantial web-generated sales growth, increasing revenue from $130 million to a run rate exceeding $500 million, becoming the biggest YoY loan growth channel for the company.-Steered CRM and marketing automation to create smooth experiences across web, mobile, app platforms, and front line channels, resulting in increased customer engagement and satisfaction.-Demonstrated financial expertise by optimizing a $7 million marketing budget through advanced analytics, consistently achieving exceptional ROI with advanced reporting,, and predictive modeling.-Captained the development of a transformative digital roadmap, integrating innovative marketing strategies, technology, channels, and data-driven analytics.-Revitalized the brand through the “We got you,” and “Wallets” multi-channel campaigns, leading to a noteworthy 7% increase in unaided awareness, a 6% improvement in consideration, and a statistically significant 16% boost in Net Promoter Score (NPS).-Expanded the digital team from 1 member to 7 and scaled the budget from $250,000 to $3.2 million, enhancing operational capabilities.-Engineered a comprehensive reporting and analytics infrastructure that seamlessly integrated SQL, Tableau, Google Analytics, Big Query, and the enterprise data warehouse-Analytics for member and consumer research, including surveys and customer feedback; leveraged for website's feature development, enhanced online banking functionalities, optimized our mobile app, and supercharged front-line sales strategies.-Assumed the marketing leadership role for product development and promotion of the Member Insights AI tool.-Led the charge in product development and marketing for the game-changing ChangeJar savings tool.-Financial education strategy support through digital strategy and tools.

•Advisory role with Azimuth Healthcare start-up; business strategy, product development, consumer experience, GTM strategy including digital and offline marketing, and website build. •Created and executed DTC marketing strategies to drive hundreds of leads in senior care, orthodontic care, insurance, mortgage industry, and real estate; leading to over $1M in incremental client revenue.•Consulting strategy and campaign execution for various home health care service companies to drive leads and create operational efficiencies via process improvement & app development.

Nashville, Tn, Us

-Designed an all-encompassing CRM roadmap dedicated to elevating the experiences of patients and potential patients, with a keen focus on optimizing user interactions and engagement. -Forged a seamless brand framework that united three distinct specialty services under a fresh, cohesive brand umbrella.-Achieved an important 300% surge in new patient leads for specialty procedures, including knee and bariatric surgeries, all within just six months.-Instituted a robust tracking and analytics infrastructure, harnessing the synergy between marketing and sales to yield a staggering 200% ROI increase for paid digital campaigns in a mere three months.

Glen Allen, Virginia, Us

-Pioneered the U.S. digital revenue generation strategy, managed CRM-powered marketing operations, and steered digital marketing efforts for Long Term Care Insurance, catering to both B2C and B2B markets. -Integrated Salesforce.com, Eloqua, content, and analytics to choreograph tailored campaigns, streamlining efficiency and boosting campaign effectiveness.-Accomplished exceptional results with an 800% surge in B2C sales, which propelled annual revenue from $1 million to an impressive $8 million, and fostered a 40% expansion in B2B2C sales, reaching a solid $40 million annually.-Devised data-backed strategies, conducted rigorous assessments of acquisition sources, and executed A/B testing, resulting in a substantial 450% reduction in the overall cost per lead.-Augmented the team size from 1 to 4 members and raised the budget from $500,000 to a substantial $2.7 million, igniting increased productivity, innovation, and significant results.-Spearheaded UX research for genworth.com and the mobile cost of care app, guiding the product development roadmap.Orchestrated product marketing across all digital channels to drive demand generation for Genworth's long-term care insurance.-Forged a powerful co-branded alliance between Genworth and AARP for targeted digital marketing campaigns, capitalizing on AARP's strong brand recognition to bolster the Genworth brand.

Bethesda, Maryland, Us

-Elevated sales by 22% with a $2 million budget and a five-person team through the optimization of SEM, SEO, Display, Email, Content, and A/B testing strategies, showcasing a focus on performance-driven marketing initiatives.-Mobilized website traffic by 12% through strategic analysis and the implementation of opportunities for direct-buy banner advertising.-Revitalized marketing ROI by 11% through strategic budget reallocation to higher-value, cost-effective media properties.

Us

-Championed the strategic execution of email customer acquisition, segmentation, and campaign development.-Shouldered the responsibility for analytics, resulting in increased sales from $103 million to $150 million and achieving a substantial 5x ROI.-Developed a segmentation model and strategy that contributed to an additional $28 million in year-over-year email sales.

-Orchestrated systems analysis and requirements development for a $3 million corporate-wide project, consolidating four loan origination systems.-Spearheaded project management, business requirements, and execution, resulting in a project that was delivered under budget by 15% and ahead of schedule by one month.

Mclean, Va, Us

-Orchestrated project initiatives and spearheaded hands-on analytics projects to uncover process improvement opportunities through web-based solutions, delivering an annual cost savings of $2 million for the company.

-Spearheaded diverse client engagements involving website development, usability studies, survey research initiatives, and financial management.-Guided and mentored multiple teams consisting of 3-15 consultants while managing work exceeding $2 million.

Gaithersburg, Md, Us

Led analytics and provided recommendations for process-improvement initiatives to save money and increase revenues.

Bachelor Of Arts - Political Science

Master'S Degree In Public Administration, Survey Research / Statistics