Vice President, Public Relations & Editorial Content
• Connected investors, markets and the media in partnerships with the world's largest database to identify and value fine art, antiques and collectibles. Converted e-commerce customer spend into a more diverse and stable revenue source by introducing new products and services and upselling into new markets and industries.• Implemented an investor-focused storytelling campaign for successful regulation crowdfunding effort.• Grew weekly newsletter subscriptions from 15,000 to more than 245,000 in three years. Led thedevelopment of products and services tailored to assist high-net-worth individuals and financial advisors manage collectible wealth plans and alternative investments.• Managed and set editorial tone and direction for six-person department within annual budget limits.• Developed and implemented a comprehensive SEO strategy that increased organic search traffic by 85% over a year, enhancing the visibility and reach of our PR campaigns.• Created the first index-linked investment product to statistically measure price trends across the high-end fine art and collectibles industry. The product — combining statistical analysis and AI-integrated content — attracted interest from potential equity partners, M&A firms and fractional investment companies.