Eric Dean, Mba

Eric Dean, Mba Email and Phone Number

Strategic Partnerships & Business Development | Account Management | Business & Financial Modeling | Team Leadership @ BANYAN
Eric Dean, Mba's Location
Greater Chicago Area, United States, United States
Eric Dean, Mba's Contact Details
About Eric Dean, Mba

I am diligent and resourceful professional with credible history in expanding/managing strategic partner relationships to drive impact, target business growth, and develop multi-year digital transformation strategy in Fortune 500 companies.Possessing exceptional capabilities and proven aptitude to develop strategies to address business development issues to enhance profitability and long-term value of company. I am highly recognized for overseeing formation of business partnerships, leading company’s planning / strategy executions to accomplish company goals. I am a detail-oriented individual, highly adept at developing competitive and market intelligence/research to assess development opportunities, negotiate complex deals, and drive revenue growth. Some of my major accomplishments are:Negotiated and secured exclusive multi-year partnership agreements for Home Chef with best-in-class brands including AAA, Bank of America, USAA, and American Express, resulting in projected annual revenue of over $100MM.Enhanced new subscriber acquisition for the Home Chef partnerships channel by 69% in 2020 through successful programs with high-profile partners, such as AAA, Southwest Airlines, and PerkSpot.Revitalized and closely managed USAA program, FTD's largest and most critical partner, generating annual sales of over $25M and achieving all-time revenue and member satisfaction records.Won 2021 Outstanding Partner of the Year Award from AAA Discounts & Rewards program based on driving successful performance and increasing engagement with their member base.Areas of Expertise:Account Management, Marketing Strategy, Project Leadership, Strategic Partnerships, Audience Building, Key Relationship Management, Business & Finance Modeling, Contract Negotiations, Market & Competitive Analysis, Special Events, Program Management

Eric Dean, Mba's Current Company Details
BANYAN

Banyan

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Strategic Partnerships & Business Development | Account Management | Business & Financial Modeling | Team Leadership
Eric Dean, Mba Work Experience Details
  • Banyan
    Head Of Platform Partnerships
    Banyan Apr 2023 - Present
    Holmdel, Nj, Us
    Banyan is the leading network for sku-level receipt level data and empowers banks, fintechs, and merchants to leverage item-level data capabilities. My role ensures the success of various business partners throughout the network, specifically to the offer and loyalty space. Drive engagement with Banyan's services across merchant, banking, and affiliate/card-linked offer platform partners. Sourcing new opportunities for both merchants and platforms to join the network.
  • Home Chef
    Senior Director Of Marketing Partnerships
    Home Chef 2018 - 2023
    Chicago, Illinois, Us
    Identifying partnerships opportunities and structure relationships that elevate the Home Chef brand while helping to drive new customer acquisition. Responsible for all aspects of partnership activities including identifying potential new partners, negotiating agreements, managing P&L, and working with cross-functional internal teams on program execution. Selected Highlights: Negotiated and signed new multi-year, exclusive partnership agreements for Home Chef with best-in-class brands of AAA, Bank of America, USAA and American Express which are projected to drive more than $135MM in annual revenue.Drove a 69% increase in new Home Chef subscriber acquisition for partnerships channel in 2020 including new high-profile programs with AAA, Southwest Airlines and PerkSpot.Developed detailed long-term growth strategy for partnerships, defining key growth areas and expanding into new channels, including financial services, miles/points, associations, and health and wellness.Created new, detailed financial forecast for the partnerships channel by employing a bottoms-up approach with sub-channel classifications for all programs to provide most comprehensive forecast in the marketing organization.Successfully launched new gift card program for Home Chef which scaled to more than $6 million in total annual sales in less than 2 years.Featured as a speaker at the USAA, AAA Partner Symposiums and SAP Ariba live conference, reaching nearly 1K companies and building awareness of the Home Chef and FTD brands within the partnerships space.
  • Ftd Companies
    Vice President, Partnership Marketing & Business Development
    Ftd Companies 2016 - 2018
    Chicago, Illinois, Us
    Marketing & sales executive responsible for $200 million channel which prospected, closed, and cultivated all direct and affiliate marketing partnerships and marketplaces for FTD.COM, ProFlowers, Shari’s Berries and Personal Creations brands across B2C, B2B, and B2B2C accounts in the travel, financial services, sympathy, corporate, loyalty/coupons and employee perks categories. Selected Highlights Include...Created new long-term growth plan for FTD floral partnership programs which will utilize single point API platform integrations, providing an efficient path to scale up new revenue streams at a more accelerated rate. Manage department’s budget of $50+ million expense while working closely with Finance team and brand business units.Conduct revenue and expense reforecasts and daily order forecasts monthly across nine sub-channels, along with daily reforecasts during peak holiday periods. Became a champion of the customer experience by leading new business and supply chain improvements to reduce complaints and improve overall customer satisfaction for FTD.COM.
  • Ftd Companies
    Director, Partnership Marketing
    Ftd Companies 2012 - 2016
    Chicago, Illinois, Us
    Was accountable for a partnership portfolio representing more than $55 million in annual revenue for FTD.com’s consumer segment. Provided leadership and support to a team of 3 to ensure attainment of the company’s budgeted order, revenue and EBITDA targets. Continued to day-to-day manage company’s largest partnership, which totaled $30 million in annual revenue, and ensured successful delivery of all its contractual requirements. Selected Highlights Included...Executed diverse marketing strategy to achieve record-breaking orders and revenue for FTD.com’s largest partner. Also, strategically negotiated a three-year renewal with the partner with no increase in commission rate or other expenses. Recipient of the President’s Award in 2013 for contributions in going above and beyond to exceed customer expectations, consistent with the FTD mission.
  • Ftd Companies
    Manager, Partnership Marketing
    Ftd Companies 2009 - 2012
    Chicago, Illinois, Us
    Developed and implemented B2C marketing programs for the portfolio, including a Fortune 200 financial services account with ongoing tracking and optimization. Managed and built client relations and developed strategies designed to increase revenue through the development and implementation of integrated marketing programs. Focused on improving customer satisfaction, operational efficiencies, detailed reporting and on developing strong client relationships.Selected Highlights Included...Surpassed year 1 order volume forecast by 20% through optimizing product mix, successful marketing tactics and improving customer satisfaction. Managed the successful implementation of new group buying sub-channel which drove more than $30 million in incremental revenue between 2011 and 2012.
  • Discover Financial Services
    Manager, Portfolio Marketing
    Discover Financial Services 2009 - 2009
    Riverwoods, Il, Us
    Provided leadership and strategic direction over reissue marketing program for Discover Card Portfolio accounts, representing over $100 million in annual sales. Closely monitored campaign performance through various analyses. Ensured monthly expenses stayed within budget forecasts. Selected Highlights Included...Streamlined complex direct mail approach from three different campaigns to one by performing an in-depth analysis which resulted in a 25% expense savings.
  • Discover Financial Services
    Manager, Discover Business Card
    Discover Financial Services 2008 - 2009
    Riverwoods, Il, Us
    Developed and launched the Business Development area for Discover Business Card exploring new opportunities for acquiring new accounts and building brand awareness.Selected Highlights Included...Reviewed and prioritized all department projects while working with a greatly reduced staff and still surpassed 2008 new account goal by 15%.Launched new multi-channel marketing sponsorship agreement with Easi Media, Inc. including TV, online and in-store placements to provide resources to small businesses.
  • Discover Financial Services
    Project Manager, Rewards Marketing
    Discover Financial Services 2002 - 2008
    Riverwoods, Il, Us
    Managed acquisition and retention of merchant partners for Cashback Bonus Partner Program. Communicated and worked closely with various internal and external partners. Produced on-going reports and provided analysis, using data to guide decision-making. Evaluated opportunities for additional partnerships.Selected Highlights Included...Built a highly effective solicitation approach with a new program in 2002 and grew the number of merchant partners from 16 to 100+ over 5 years, making it a leading redemption partner program in the industry.Targeted and signed top brands within new categories of Department Stores, Sports & Recreation, and Health & Beauty which accounted for 20% of partner redemptions in 2006. Worked closely with a growing account portfolio and maintained a 95% partner retention rate while securing higher than industry standard gift card discounts. Commended with Discover Card’s President’s Plate Award in 2007 for reaching 100+ partner total and $100 million in program-to-date redemptions.
  • Discover Financial Services
    Senior Associate, New Card Member Acquisition
    Discover Financial Services 2001 - 2002
    Riverwoods, Il, Us
    Fully administered the Merchant Take One Application Program to acquire new card members through targeted merchant partnerships. Secured 6 partnerships with new merchants, which resulted in a 15% increase in new card member accounts.
  • Walgreens
    Site Analyst
    Walgreens 2000 - 2000
    Deerfield, Il, Us
  • United Way Of The Quad Cities Area
    Resource Development Associate
    United Way Of The Quad Cities Area 1997 - 2000
    Bettendorf, Ia, Us

Eric Dean, Mba Skills

Integrated Marketing Marketing Strategy Business Development Program Management Direct Marketing Competitive Analysis Management Account Management Leadership E Commerce Marketing Sales Budgets Crm Strategic Partnerships Email Marketing Project Management Direct Mail Budgeting Partnership Marketing Loyalty Marketing Customer Relationship Management Fundraising Budget Strategic Planning Strategy Team Building Team Leadership Strategic Alliances Channel Account Management Establishing Strategic Partnerships

Eric Dean, Mba Education Details

  • St. Ambrose University
    St. Ambrose University
    Business Administration-Marketing
  • Augustana College
    Augustana College
    Business Administration-Marketing

Frequently Asked Questions about Eric Dean, Mba

What company does Eric Dean, Mba work for?

Eric Dean, Mba works for Banyan

What is Eric Dean, Mba's role at the current company?

Eric Dean, Mba's current role is Strategic Partnerships & Business Development | Account Management | Business & Financial Modeling | Team Leadership.

What is Eric Dean, Mba's email address?

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What is Eric Dean, Mba's direct phone number?

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What schools did Eric Dean, Mba attend?

Eric Dean, Mba attended St. Ambrose University, Augustana College.

What skills is Eric Dean, Mba known for?

Eric Dean, Mba has skills like Integrated Marketing, Marketing Strategy, Business Development, Program Management, Direct Marketing, Competitive Analysis, Management, Account Management, Leadership, E Commerce, Marketing, Sales.

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