Eric Dean, Mba Email & Phone Number

Holmdel, Nj, Us

Banyan is the leading network for sku-level receipt level data and empowers banks, fintechs, and merchants to leverage item-level data capabilities. My role ensures the success of various business partners throughout the network, specifically to the offer and loyalty space. Drive engagement with Banyan's services across merchant, banking, and affiliate/card-linked offer platform partners. Sourcing new opportunities for both merchants and platforms to join the network.

Chicago, Illinois, Us

Identifying partnerships opportunities and structure relationships that elevate the Home Chef brand while helping to drive new customer acquisition. Responsible for all aspects of partnership activities including identifying potential new partners, negotiating agreements, managing P&L, and working with cross-functional internal teams on program execution. Selected Highlights: Negotiated and signed new multi-year, exclusive partnership agreements for Home Chef with best-in-class brands of AAA, Bank of America, USAA and American Express which are projected to drive more than $135MM in annual revenue.Drove a 69% increase in new Home Chef subscriber acquisition for partnerships channel in 2020 including new high-profile programs with AAA, Southwest Airlines and PerkSpot.Developed detailed long-term growth strategy for partnerships, defining key growth areas and expanding into new channels, including financial services, miles/points, associations, and health and wellness.Created new, detailed financial forecast for the partnerships channel by employing a bottoms-up approach with sub-channel classifications for all programs to provide most comprehensive forecast in the marketing organization.Successfully launched new gift card program for Home Chef which scaled to more than $6 million in total annual sales in less than 2 years.Featured as a speaker at the USAA, AAA Partner Symposiums and SAP Ariba live conference, reaching nearly 1K companies and building awareness of the Home Chef and FTD brands within the partnerships space.

Chicago, Illinois, Us

Marketing & sales executive responsible for $200 million channel which prospected, closed, and cultivated all direct and affiliate marketing partnerships and marketplaces for FTD.COM, ProFlowers, Shari’s Berries and Personal Creations brands across B2C, B2B, and B2B2C accounts in the travel, financial services, sympathy, corporate, loyalty/coupons and employee perks categories. Selected Highlights Include...Created new long-term growth plan for FTD floral partnership programs which will utilize single point API platform integrations, providing an efficient path to scale up new revenue streams at a more accelerated rate. Manage department’s budget of $50+ million expense while working closely with Finance team and brand business units.Conduct revenue and expense reforecasts and daily order forecasts monthly across nine sub-channels, along with daily reforecasts during peak holiday periods. Became a champion of the customer experience by leading new business and supply chain improvements to reduce complaints and improve overall customer satisfaction for FTD.COM.

Chicago, Illinois, Us

Was accountable for a partnership portfolio representing more than $55 million in annual revenue for FTD.com’s consumer segment. Provided leadership and support to a team of 3 to ensure attainment of the company’s budgeted order, revenue and EBITDA targets. Continued to day-to-day manage company’s largest partnership, which totaled $30 million in annual revenue, and ensured successful delivery of all its contractual requirements. Selected Highlights Included...Executed diverse marketing strategy to achieve record-breaking orders and revenue for FTD.com’s largest partner. Also, strategically negotiated a three-year renewal with the partner with no increase in commission rate or other expenses. Recipient of the President’s Award in 2013 for contributions in going above and beyond to exceed customer expectations, consistent with the FTD mission.

Chicago, Illinois, Us

Developed and implemented B2C marketing programs for the portfolio, including a Fortune 200 financial services account with ongoing tracking and optimization. Managed and built client relations and developed strategies designed to increase revenue through the development and implementation of integrated marketing programs. Focused on improving customer satisfaction, operational efficiencies, detailed reporting and on developing strong client relationships.Selected Highlights Included...Surpassed year 1 order volume forecast by 20% through optimizing product mix, successful marketing tactics and improving customer satisfaction. Managed the successful implementation of new group buying sub-channel which drove more than $30 million in incremental revenue between 2011 and 2012.

Riverwoods, Il, Us

Provided leadership and strategic direction over reissue marketing program for Discover Card Portfolio accounts, representing over $100 million in annual sales. Closely monitored campaign performance through various analyses. Ensured monthly expenses stayed within budget forecasts. Selected Highlights Included...Streamlined complex direct mail approach from three different campaigns to one by performing an in-depth analysis which resulted in a 25% expense savings.

Riverwoods, Il, Us

Developed and launched the Business Development area for Discover Business Card exploring new opportunities for acquiring new accounts and building brand awareness.Selected Highlights Included...Reviewed and prioritized all department projects while working with a greatly reduced staff and still surpassed 2008 new account goal by 15%.Launched new multi-channel marketing sponsorship agreement with Easi Media, Inc. including TV, online and in-store placements to provide resources to small businesses.

Riverwoods, Il, Us

Managed acquisition and retention of merchant partners for Cashback Bonus Partner Program. Communicated and worked closely with various internal and external partners. Produced on-going reports and provided analysis, using data to guide decision-making. Evaluated opportunities for additional partnerships.Selected Highlights Included...Built a highly effective solicitation approach with a new program in 2002 and grew the number of merchant partners from 16 to 100+ over 5 years, making it a leading redemption partner program in the industry.Targeted and signed top brands within new categories of Department Stores, Sports & Recreation, and Health & Beauty which accounted for 20% of partner redemptions in 2006. Worked closely with a growing account portfolio and maintained a 95% partner retention rate while securing higher than industry standard gift card discounts. Commended with Discover Card’s President’s Plate Award in 2007 for reaching 100+ partner total and $100 million in program-to-date redemptions.

Riverwoods, Il, Us

Fully administered the Merchant Take One Application Program to acquire new card members through targeted merchant partnerships. Secured 6 partnerships with new merchants, which resulted in a 15% increase in new card member accounts.

Deerfield, Il, Us

Bettendorf, Ia, Us

Mba, Business Administration-Marketing

Ba, Business Administration-Marketing