Eric Deininger Email and Phone Number
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Trusted wholesale consumer-goods business leader with proven record of driving annual business margins by leading cross functional teams in Sales Management, Product Marketing, Factory-direct Asian Sourcing, and Product Innovation. An Out-of-the-Box Thinker whose success is measurable in millions of dollars of revenue gain. Driven to identify new markets, and elevate the bottom line. Collaborative problem solver, working across business lines to provide insight in developing strategic plans, negotiating complex contracts and leading change. Excellent inter-personal and persuasive skills. Selected Achievements- Defined new corporate strategy for market positioning and revenue growth in the face of high powered competition activity. Led design, development and launch of Wilson Sporting Goods new line of golf equipment, accessories, footwear and apparel that generated a 92% increase in revenue.- Negotiated tens of millions of dollars in free B2C brand promotion for the Original Big Wheel with co-branding alliances in TV campaigns with Fortune 500 companies including Disney®, Pepsi®, and Lowe’s. - Successfully relaunched Big Wheel back into mass channels, lead campaign for Big Wheel induction into Toy Hall of Fame and construction of a 3-story high replica of Big Wheel at Disney World Hotel.Expertise:- Crisis / Turnaround Senior Change Management - Sales Operations Management - in-house team, field reps and distributors- Big Box Selling - mass and specialty chains- Road Warrior, 50+ trade trips to Asia & Europe - Asian Sourcing, Innovation & Procurement - Creative Digital Product Marketing to Generate Demand- Competitor Analysis - Strategic Brand Management- Full Life-Cycle Product Development - New Business Development - Operations Restructuring / Change Management / Increase Co. Valuation- Brand & Trademark Licensing- International Business Development - Budget / Sales Forecasting- Event Planning / Trade Shows- Direct Import / Export Supply Chain / ERP - Package Design
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Fema Reservist - Logistics ManagementU.S. Department Of Homeland Security Mar 2023 - PresentWashington, Dc, Us -
Vice President Of Sales And Marketing - Supermoon Home-Products DivisionTofasco Of America Inc. Apr 2018 - PresentLa Verne, California, Us• Building profitable Wayfair sales program from $0 to $1.5M annual revenues and growing fast.• Created a $2.5 million e-commerce and in-store sales program with Michaels Stores.• From seed-to-shelf currently developing new multi-million dollar custom product sales programs with retailers including Costco, Sam’s Club, Office Depot and Wal-Mart. • Established new production in Vietnam, offering retailers reduced costs and tariff free solution. -
Director Of North American Operations (Sales, Marketing & Product Development)50Fifty Hong Kong Ltd. (Trend Gift, Toys, Novelties) 2010 - 2018• Implement sales operations strategy via direct import channels of distribution to major retailers. Lead team in all aspects of business in North America including order processing, trend marketing, new business development and supervising field reps and key distributors. • Spearhead product development for prominent retailers as WALMART, ACE HARDWARE, TJ MAXX, MICHAELS, SPENCER GIFTS, URBAN OUTFITTERS, FIVE BELOW, CALENDAR CLUB ... Diverse channels• Established & maintain major distribution relationships with Daron Worldwide and Toysmith.• Road warrior, flying to customers and attending major trade shows in Asia, Europe and USA.• Highly effective in digital marketing to keep customers informed of product releases.
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Vp Operations - Sales, Marketing & Product DevelopmentAction Products International, Inc. (Toys) 2008 - 2010• Recruited by BOD as Senior Turnaround Officer to prepare company for M & A sale. • Immediately contributed $1M+ in new sales with 10 new blue chip accounts.• Assumed vendor management lead and launched aggressive new product development.• Implemented effective inventory management to maximize sales and inventory cycle turns.
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Director Of Marketing & Product DevelopmentAlpha International, Inc. (Toys) 2001 - 2008Parent company of Big Wheel®, Gearbox Diecast Toys™, Empire Toys™, Revell-Monogram® • Achieved 12% annual increase in EBITDA for five consecutive years by penetrating new global markets.• Re-launched the Original Big Wheel® into mass-channels generating $6M in new 1st year revenues.• Created multi-million dollar sales programs with Wal-mart, Target, Costco and Walgreen’s. • Launched marketing campaign resulting in the Big Wheel induction into The Toy Hall of Fame. • Increased global partners by networking in Hong Kong, Germany & New York trade shows.
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Vp Of Operations, Sourcing & Product DevelopmentEmpire Of Carolina Inc (Sporting Goods And Toys) 1999 - 2001$190 Million Parent company of Big Wheel®, Buddy L®, Grand Champions®, Empire Sports Toys™• Retained by Board of Directors and secured lenders as COO / VP of Empire. • Increased major retailer sales programs and positive cash flow in preparing company for acquisition.• Negotiated all manufacture and shipping to reduce GOGS and increase gross profit margins.• 75 direct reports in three offices Hong Kong facility, Florida headquarters and North Carolina plant. • Reduced Asian manufacturing vendors to a select core of five, resulting in 6% average lower production cost and an 18% improvement in lead-times due to greater purchasing power.• Orchestrated the post-acquisition transition of Empire Industries’ physical assets, sales programs, intellectual property and operating systems to Alpha’s headquarters.
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Director Sourcing, Purchasing & Product DevelopmentWilson Sporting Goods Co. 1993 - 2001Chicago, Illinois, UsLicensed Division of $550M Wilson Sporting Goods Co.• P&L responsibility for brand management, forecasting, logistics, inventory life cycles, factory negotiations, procurement and profit margins of over 500 SKU’s of golf footwear, apparel & accessories. • Implemented an aggressive new product innovation plan that increased the golf product line’s sales by 92% in a two-year period, with a 9% increase in gross profit margin. • Invented, awarded utility patent and brought to market, golf-related products for the Wilson brand. • Customized multi-million dollar sales programs: Walmart, Kmart, Sports Authority, Dicks, Target. • Successfully sourced new suppliers throughout Asia negotiating 12% cost reductions.
Eric Deininger Skills
Eric Deininger Education Details
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Stony Brook University Graduate SchoolManagement & Policy -
Bryant UniversityBusiness Administration / Hotel Institutional Management
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Dean CollegeBusiness Management
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New York State Board Of Cooperative Educational ServicesFood Service / Culinary
Frequently Asked Questions about Eric Deininger
What company does Eric Deininger work for?
Eric Deininger works for U.s. Department Of Homeland Security
What is Eric Deininger's role at the current company?
Eric Deininger's current role is Vice President of Sales and Marketing | Helping Companies Translate Their Business Goals to Reality.
What is Eric Deininger's email address?
Eric Deininger's email address is el****@****aol.com
What is Eric Deininger's direct phone number?
Eric Deininger's direct phone number is +156196*****
What schools did Eric Deininger attend?
Eric Deininger attended Stony Brook University Graduate School, Bryant University, Dean College, New York State Board Of Cooperative Educational Services.
What are some of Eric Deininger's interests?
Eric Deininger has interest in Football, Collecting Antiques, Exercise, Boater, Home Improvement, Avid Outdoors Man, Scuba Diving, Reading, Gourmet Cooking, Sports.
What skills is Eric Deininger known for?
Eric Deininger has skills like Product Development, Negotiation, Forecasting, Toys, Purchasing, Marketing Strategy, Licensing, Key Account Development, Key Account Management, Competitive Analysis, Sporting Goods, Event Planning.
Who are Eric Deininger's colleagues?
Eric Deininger's colleagues are Christal Wickstrom, Karl Johnson, Tameka Fitzpatrick, Vicki Prautzsch, Jean D., Tony Delsignore, Robert Mccrory.
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