Eric Deininger Email & Phone Number

Washington, Dc, Us

La Verne, California, Us

• Building profitable Wayfair sales program from $0 to $1.5M annual revenues and growing fast.• Created a $2.5 million e-commerce and in-store sales program with Michaels Stores.• From seed-to-shelf currently developing new multi-million dollar custom product sales programs with retailers including Costco, Sam’s Club, Office Depot and Wal-Mart. • Established new production in Vietnam, offering retailers reduced costs and tariff free solution.

• Implement sales operations strategy via direct import channels of distribution to major retailers. Lead team in all aspects of business in North America including order processing, trend marketing, new business development and supervising field reps and key distributors. • Spearhead product development for prominent retailers as WALMART, ACE HARDWARE, TJ MAXX, MICHAELS, SPENCER GIFTS, URBAN OUTFITTERS, FIVE BELOW, CALENDAR CLUB ... Diverse channels• Established & maintain major distribution relationships with Daron Worldwide and Toysmith.• Road warrior, flying to customers and attending major trade shows in Asia, Europe and USA.• Highly effective in digital marketing to keep customers informed of product releases.

• Recruited by BOD as Senior Turnaround Officer to prepare company for M & A sale. • Immediately contributed $1M+ in new sales with 10 new blue chip accounts.• Assumed vendor management lead and launched aggressive new product development.• Implemented effective inventory management to maximize sales and inventory cycle turns.

Parent company of Big Wheel®, Gearbox Diecast Toys™, Empire Toys™, Revell-Monogram® • Achieved 12% annual increase in EBITDA for five consecutive years by penetrating new global markets.• Re-launched the Original Big Wheel® into mass-channels generating $6M in new 1st year revenues.• Created multi-million dollar sales programs with Wal-mart, Target, Costco and Walgreen’s. • Launched marketing campaign resulting in the Big Wheel induction into The Toy Hall of Fame. • Increased global partners by networking in Hong Kong, Germany & New York trade shows.

$190 Million Parent company of Big Wheel®, Buddy L®, Grand Champions®, Empire Sports Toys™• Retained by Board of Directors and secured lenders as COO / VP of Empire. • Increased major retailer sales programs and positive cash flow in preparing company for acquisition.• Negotiated all manufacture and shipping to reduce GOGS and increase gross profit margins.• 75 direct reports in three offices Hong Kong facility, Florida headquarters and North Carolina plant. • Reduced Asian manufacturing vendors to a select core of five, resulting in 6% average lower production cost and an 18% improvement in lead-times due to greater purchasing power.• Orchestrated the post-acquisition transition of Empire Industries’ physical assets, sales programs, intellectual property and operating systems to Alpha’s headquarters.

Chicago, Illinois, Us

Licensed Division of $550M Wilson Sporting Goods Co.• P&L responsibility for brand management, forecasting, logistics, inventory life cycles, factory negotiations, procurement and profit margins of over 500 SKU’s of golf footwear, apparel & accessories. • Implemented an aggressive new product innovation plan that increased the golf product line’s sales by 92% in a two-year period, with a 9% increase in gross profit margin. • Invented, awarded utility patent and brought to market, golf-related products for the Wilson brand. • Customized multi-million dollar sales programs: Walmart, Kmart, Sports Authority, Dicks, Target. • Successfully sourced new suppliers throughout Asia negotiating 12% cost reductions.

Masters, Management & Policy

Bs, Business Administration / Hotel Institutional Management

As, Business Management

2 Year Trade Diploma, Food Service / Culinary