Eric Farmer
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Eric Farmer Email & Phone Number

CEO at Wallaroo Media | I help ecom brands grow using Meta ads + creative at Wallaroo Media
Location: Provo, Utah, United States 11 work roles 2 schools
1 work email found @wallaroomedia.com 7 phones found area 208, 801, 720, and 303 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 7 phones

Work email e****@wallaroomedia.com
Direct phone (208) ***-****
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Current company
Role
CEO at Wallaroo Media | I help ecom brands grow using Meta ads + creative
Location
Provo, Utah, United States

Who is Eric Farmer? Overview

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Quick answer

Eric Farmer is listed as CEO at Wallaroo Media | I help ecom brands grow using Meta ads + creative at Wallaroo Media, based in Provo, Utah, United States. AeroLeads shows a work email signal at wallaroomedia.com, phone signal with area code 208, 801, 720, 303, and a matched LinkedIn profile for Eric Farmer.

Eric Farmer previously worked as Chief Executive Officer at Wallaroo Media and VP of Marketing Operations at Wallaroo Media. Eric Farmer holds Mba, Business Administration And Management, General from University Of Utah - David Eccles School Of Business.

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Email format at Wallaroo Media

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{first}@wallaroomedia.com
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Profile bio

About Eric Farmer

I have been doing digital marketing (paid search, SEO, paid social, display, content, promotional, and branding) for 15 years. I got my start in the industry as an SEO copywriter during my last semester of undergrad school. At the time, I was building a website as my capstone project and my curiosity got the best of me as I thought about how people would find this new website of mine. This is where my passion for digital marketing and building an online presence began and it has only continued to grow! I quickly learned the ways of PPC/SEM and SEO and soon became a full-time Paid Search Analyst at OrangeSoda. Within 6 months I was running our department's daily trainings and had a team of 3 junior analysts.I went on to manage all SEO, Paid Search (PPC), Affiliate Marketing, and Social Media for glasses.com, a sister company of 1-800 CONTACTS. I was very fortunate to land a role that allowed me to expand beyond search marketing. At this same time, I attended MBA school full-time. I graduated with my MBA from the University of Utah in 2013.Since graduating, I have expanded my marketing skills but even more importantly my leadership knowledge and skill set. Growing teams and leading people is one of my favorite things to do.I had the opportunity to grow the Paid Media team from just me to five awesome media buyers at 97th Floor. I headed up all customer acquisition efforts for Nature’s Sunshine for a little over a year as they were looking to go DTC.I'm currently running the day-to-day operations at Wallaroo Media, the best digital marketing agency in Utah. We specialize in scaling ecom brands by putting creative strategy first. I've loved building our team with incredible people that care deeply about our clients and our team.My deepest passions lie in my relationships with everyone around me. The world is built on relationships and my goal in life is to improve the way people interact with businesses in order to bring them the greatest amount of happiness. I’m grateful for my career journey so far and I look forward to a very bright future!

Listed skills include Google Analytics, Sem, Seo, Ppc, and 41 others.

Current workplace

Eric Farmer's current company

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Wallaroo Media
Wallaroo Media
CEO at Wallaroo Media | I help ecom brands grow using Meta ads + creative
AeroLeads page
11 roles

Eric Farmer work experience

A career timeline built from the work history available for this profile.

Chief Executive Officer

Current

Provo, Utah, US

We hold ourselves accountable for our clients success. We don’t guarantee results, but we will do everything within our control to hit client’s goals. Because of this mindset we’re helping so many ecommerce brands grow profitably with our one-of-kind approach to creative strategy, media buying, and ad creative. It works because we put in the work.

Feb 2022 - Present

Vp Of Marketing Operations

Provo, Utah, US

Jan 2021 - Feb 2022

Director Of Paid Social

Pleasant Grove, Utah, US

I did a complete 180 with Best Company's Facebook advertising. Before, they were driving leads and revenue, but ultimately losing money. Over two years, I increased revenue to almost 3/4 million with an aggregate gross profit margin of 52%!I worked in the following verticals:-Home Solar-Home Security-Medical Alert Systems-Tax Relief/Debt Relief-Mortgage.

Apr 2019 - Jan 2021

Head Of Customer Acquisition

Nsp

Lehi, Utah, US

I oversee all digital acquisition channels: SEM/PPC, Social Media Marketing, Paid Social, SEO & Content Creation, Display Ads, Affiliates, Influencer Marketing, and Video Marketing.During my time at Nature's Sunshine, I oversaw the creation of their health assessment. It's a website designed to drive new customer acquisition by driving traffic, having.

Feb 2018 - Apr 2019

Director Of Paid Marketing

Lehi, Utah, US

I was hired to build the advertising team from the ground up. I was the first member of the team and grew it to 5 team members in 18 months. I consistently increased monthly recurring revenue since inception. My team manages over $1M in ad spend every month for PPC clients across Google AdWords, Bing Ads, Facebook ads, LinkedIn ads, YouTube ads, and more.I.

May 2015 - Feb 2018

Sr. Ecommerce Marketing Manager

Milan, Italy, IT

  • Strategize and manage all promotions and site content used by eCommerce, email, social, and digital teams resulting in higher conversion rates and more sales and revenue.
  • Created and manage marketing calendar which aligns content, email, merchandising, and digital teams with owned media (blog, social, site) as well as paid media channels resulting in seamless campaign execution.
  • Manage all creative briefs for promotional and site content from planning & strategy through execution stages which results in timely and fresh site content on a daily or weekly basis.
  • Analyze promotions based on KPIs such as incremental revenue, order volume, and conversion rate which provides the insight to know whether to use them again, improve them or discard them.
Mar 2014 - May 2015

Brand Marketing Manager

Milan, Italy, IT

  • Define and manage promotional development and implementation activities, timelines, reviews, and approvals.
  • Lead project initiatives across several elements of the marketing mix, interacting with and managing other functional teams within the glasses.com organization to deliver against business objectives.
  • Assist with the planning and execution of traditional (television, print, radio, OOH, PR) and non-traditional (social, search, guerrilla, online, video) marketing strategies to launch and grow a new line of business.
  • Work with our internal merchandising, e-commerce, content, finance, and marketing teams, as well as vendors, to build a holistic sales/promotional strategy and calendar that activates consumers and delivers incremental.
  • Manages creative for assigned marketing efforts, collaboratively working with our internal creative team, other functional teams, and outside agencies.
  • Monitor all work in progress, and proactively communicate and follow-up on issues when they arise.
Jun 2013 - May 2014

Search & Digital Marketing Manager

Draper, Utah, US

I managed all paid search (PPC) campaigns from planning and strategy through execution and analysis which resulted in above-average CTRs, below-average CPCs, and a positive ROAS.I managed SEO strategy working closely with agencies for our link building efforts. I also worked with our ecommerce team for on-page optimization and content strategy which.

Jun 2011 - Jun 2013

Senior Ppc Analyst

Orangesoda

I worked with both ecommerce and local PPC clients to optimize their paid search campaigns in Google AdWords and Bing Ads. I advised clients on budgets, keyword strategy, ad copy, landing pages and conversion rate optimization to run the most effective and efficient campaigns that guaranteed the biggest ROAS.When I left I was managing a team of four PPC.

Jul 2009 - Jun 2011

Marketing Copywriter

Openbook By Yellowstone Hotels Systems

-Wrote content for the corporate website along with all the clients' websites.-Improved on-site SEO for clients' websites through keyword research, link building and content.-Wrote letters, catalogs and other documents for corporate.-I wrote ad copy for clients' Google AdWords.

Mar 2008 - Jul 2009

Writing Assistant

Provo, UT, US

Effectively assisted students to improve their writing skills through the Socratic Method of questioning/teachingWorked with students of different backgrounds with varying levels of ability, including ESLEdited/revised students' papers for grammar, spelling, and punctuation errorsPrepared/edited student evaluations for professorsAttended two, 90 minute.

Nov 2006 - Dec 2007
2 education records

Eric Farmer education

Mba, Business Administration And Management, General

University Of Utah - David Eccles School Of Business

Bachelor'S Of Science, Communication

Brigham Young University - Idaho
FAQ

Frequently asked questions about Eric Farmer

Quick answers generated from the profile data available on this page.

What company does Eric Farmer work for?

Eric Farmer works for Wallaroo Media.

What is Eric Farmer's role at Wallaroo Media?

Eric Farmer is listed as CEO at Wallaroo Media | I help ecom brands grow using Meta ads + creative at Wallaroo Media.

What is Eric Farmer's email address?

AeroLeads has found 1 work email signal at @wallaroomedia.com for Eric Farmer at Wallaroo Media.

What is Eric Farmer's phone number?

AeroLeads has found 7 phone signal(s) with area code 208, 801, 720, 303 for Eric Farmer at Wallaroo Media.

Where is Eric Farmer based?

Eric Farmer is based in Provo, Utah, United States while working with Wallaroo Media.

What companies has Eric Farmer worked for?

Eric Farmer has worked for Wallaroo Media, Bestcompany.Com, Nsp, 97Th Floor, and Luxottica.

How can I contact Eric Farmer?

You can use AeroLeads to view verified contact signals for Eric Farmer at Wallaroo Media, including work email, phone, and LinkedIn data when available.

What schools did Eric Farmer attend?

Eric Farmer holds Mba, Business Administration And Management, General from University Of Utah - David Eccles School Of Business.

What skills is Eric Farmer known for?

Eric Farmer is listed with skills including Google Analytics, Sem, Seo, Ppc, Google Adwords, Online Marketing, Web Analytics, and Digital Marketing.

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