Eric Farmer

Eric Farmer Email and Phone Number

CEO at Wallaroo Media | I help ecom brands grow using Meta ads + creative @ Wallaroo Media
Eric Farmer's Location
Provo, Utah, United States, United States
Eric Farmer's Contact Details
About Eric Farmer

I have been doing digital marketing (paid search, SEO, paid social, display, content, promotional, and branding) for 15 years. I got my start in the industry as an SEO copywriter during my last semester of undergrad school. At the time, I was building a website as my capstone project and my curiosity got the best of me as I thought about how people would find this new website of mine. This is where my passion for digital marketing and building an online presence began and it has only continued to grow! I quickly learned the ways of PPC/SEM and SEO and soon became a full-time Paid Search Analyst at OrangeSoda. Within 6 months I was running our department's daily trainings and had a team of 3 junior analysts.I went on to manage all SEO, Paid Search (PPC), Affiliate Marketing, and Social Media for glasses.com, a sister company of 1-800 CONTACTS. I was very fortunate to land a role that allowed me to expand beyond search marketing. At this same time, I attended MBA school full-time. I graduated with my MBA from the University of Utah in 2013.Since graduating, I have expanded my marketing skills but even more importantly my leadership knowledge and skill set. Growing teams and leading people is one of my favorite things to do.I had the opportunity to grow the Paid Media team from just me to five awesome media buyers at 97th Floor. I headed up all customer acquisition efforts for Nature’s Sunshine for a little over a year as they were looking to go DTC.I'm currently running the day-to-day operations at Wallaroo Media, the best digital marketing agency in Utah. We specialize in scaling ecom brands by putting creative strategy first. I've loved building our team with incredible people that care deeply about our clients and our team.My deepest passions lie in my relationships with everyone around me. The world is built on relationships and my goal in life is to improve the way people interact with businesses in order to bring them the greatest amount of happiness. I’m grateful for my career journey so far and I look forward to a very bright future!

Eric Farmer's Current Company Details
Wallaroo Media

Wallaroo Media

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CEO at Wallaroo Media | I help ecom brands grow using Meta ads + creative
Eric Farmer Work Experience Details
  • Wallaroo Media
    Chief Executive Officer
    Wallaroo Media Feb 2022 - Present
    Provo, Utah, Us
    We hold ourselves accountable for our clients success. We don’t guarantee results, but we will do everything within our control to hit client’s goals. Because of this mindset we’re helping so many ecommerce brands grow profitably with our one-of-kind approach to creative strategy, media buying, and ad creative. It works because we put in the work.
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  • Wallaroo Media
    Vp Of Marketing Operations
    Wallaroo Media Jan 2021 - Feb 2022
    Provo, Utah, Us
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  • Bestcompany.Com
    Director Of Paid Social
    Bestcompany.Com Apr 2019 - Jan 2021
    Pleasant Grove, Utah, Us
    I did a complete 180 with Best Company's Facebook advertising. Before, they were driving leads and revenue, but ultimately losing money. Over two years, I increased revenue to almost 3/4 million with an aggregate gross profit margin of 52%!I worked in the following verticals:-Home Solar-Home Security-Medical Alert Systems-Tax Relief/Debt Relief-Mortgage Rates
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  • Nsp
    Head Of Customer Acquisition
    Nsp Feb 2018 - Apr 2019
    Lehi, Utah, Us
    I oversee all digital acquisition channels: SEM/PPC, Social Media Marketing, Paid Social, SEO & Content Creation, Display Ads, Affiliates, Influencer Marketing, and Video Marketing.During my time at Nature's Sunshine, I oversaw the creation of their health assessment. It's a website designed to drive new customer acquisition by driving traffic, having visitors answer questions, and get product recommendations based on their answers. The tool has been very successful in driving top of funnel traffic. It has an average completion rate of 40%. We use this behavior to drive visitors down the sales funnel.
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  • 97Th Floor
    Director Of Paid Marketing
    97Th Floor May 2015 - Feb 2018
    Lehi, Utah, Us
    I was hired to build the advertising team from the ground up. I was the first member of the team and grew it to 5 team members in 18 months. I consistently increased monthly recurring revenue since inception. My team manages over $1M in ad spend every month for PPC clients across Google AdWords, Bing Ads, Facebook ads, LinkedIn ads, YouTube ads, and more.I did all hiring, training, and managing of the 4 PPC Marketers in search marketing (SEM), display, video, and remarketing across various channels like Google AdWords, Bing Ads, Facebook Advertising, LinkedIn Advertising and more.When I wasn't managing my team most of my time and energy was spent in sales. This entails website audits, landing page audits, keyword research, competitive research, Facebook and AdWords audits, and then pitching it to potential clients. My primary focus is always getting the most out of any advertising budget which boils down to two things:1. Driving costs down2. Increasing ROII've built marketing strategies for countless businesses of all industries: B2B, eCommerce, lead gen, etc. I loved my time at 97th Floor and really feel I impacted the overall business with my efforts.
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  • Luxottica
    Sr. Ecommerce Marketing Manager
    Luxottica Mar 2014 - May 2015
    Milan, Italy, It
    • Strategize and manage all promotions and site content used by eCommerce, email, social, and digital teams resulting in higher conversion rates and more sales and revenue.• Created and manage marketing calendar which aligns content, email, merchandising, and digital teams with owned media (blog, social, site) as well as paid media channels resulting in seamless campaign execution.• Manage all creative briefs for promotional and site content from planning & strategy through execution stages which results in timely and fresh site content on a daily or weekly basis.• Analyze promotions based on KPIs such as incremental revenue, order volume, and conversion rate which provides the insight to know whether to use them again, improve them or discard them.
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  • Luxottica
    Brand Marketing Manager
    Luxottica Jun 2013 - May 2014
    Milan, Italy, It
    •Define and manage promotional development and implementation activities, timelines, reviews, and approvals.•Lead project initiatives across several elements of the marketing mix, interacting with and managing other functional teams within the glasses.com organization to deliver against business objectives.•Assist with the planning and execution of traditional (television, print, radio, OOH, PR) and non-traditional (social, search, guerrilla, online, video) marketing strategies to launch and grow a new line of business.•Work with our internal merchandising, e-commerce, content, finance, and marketing teams, as well as vendors, to build a holistic sales/promotional strategy and calendar that activates consumers and delivers incremental sales impact and gross margin•Manages creative for assigned marketing efforts, collaboratively working with our internal creative team, other functional teams, and outside agencies.•Monitor all work in progress, and proactively communicate and follow-up on issues when they arise.•Use strong organizational, analytical, and communication skills to asses program performance and identify opportunities for increased performance•Proactively and regularly report on performance of designated programs, and deliver comprehensive recommendations to guarantee performance falls within designated budgets.
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  • 1-800 Contacts
    Search & Digital Marketing Manager
    1-800 Contacts Jun 2011 - Jun 2013
    Draper, Utah, Us
    I managed all paid search (PPC) campaigns from planning and strategy through execution and analysis which resulted in above-average CTRs, below-average CPCs, and a positive ROAS.I managed SEO strategy working closely with agencies for our link building efforts. I also worked with our ecommerce team for on-page optimization and content strategy which resulted in a #1 ranking for the keyword ‘glasses’ only one year after launch.I started and managed our affiliate program through Commission Junction and other smaller partners.I used Excel and Adobe Site Catalyst to report KPIs based on company’s quarterly goals & objectives.
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  • Orangesoda
    Senior Ppc Analyst
    Orangesoda Jul 2009 - Jun 2011
    I worked with both ecommerce and local PPC clients to optimize their paid search campaigns in Google AdWords and Bing Ads. I advised clients on budgets, keyword strategy, ad copy, landing pages and conversion rate optimization to run the most effective and efficient campaigns that guaranteed the biggest ROAS.When I left I was managing a team of four PPC specialists as well as all training for the PPC department.
  • Openbook By Yellowstone Hotels Systems
    Marketing Copywriter
    Openbook By Yellowstone Hotels Systems Mar 2008 - Jul 2009
    -Wrote content for the corporate website along with all the clients' websites.-Improved on-site SEO for clients' websites through keyword research, link building and content.-Wrote letters, catalogs and other documents for corporate.-I wrote ad copy for clients' Google AdWords.
  • Brigham Young University
    Writing Assistant
    Brigham Young University Nov 2006 - Dec 2007
    Provo, Ut, Us
    Effectively assisted students to improve their writing skills through the Socratic Method of questioning/teachingWorked with students of different backgrounds with varying levels of ability, including ESLEdited/revised students' papers for grammar, spelling, and punctuation errorsPrepared/edited student evaluations for professorsAttended two, 90 minute, seminars on writing-training weekly
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Eric Farmer Skills

Google Analytics Sem Seo Ppc Google Adwords Online Marketing Web Analytics Digital Marketing E Commerce Email Marketing Conversion Optimization Marketing Online Advertising Social Media Marketing Affiliate Marketing Social Media Advertising Web Marketing Marketing Strategy Pay Per Click Link Building Omniture Analytics Blogging Strategy Keyword Research Copywriting Seo Copywriting Content Strategy Search Advertising Management Marketing Communications Content Marketing Search Engine Marketing Search Engine Optimization Photoshop Facebook Msn Adcenter Landing Page Optimization User Experience User Interface Spanish Paid Search Strategy Customer Acquisition Promotions

Eric Farmer Education Details

  • University Of Utah - David Eccles School Of Business
    University Of Utah - David Eccles School Of Business
    General
  • Brigham Young University - Idaho
    Brigham Young University - Idaho
    Communication

Frequently Asked Questions about Eric Farmer

What company does Eric Farmer work for?

Eric Farmer works for Wallaroo Media

What is Eric Farmer's role at the current company?

Eric Farmer's current role is CEO at Wallaroo Media | I help ecom brands grow using Meta ads + creative.

What is Eric Farmer's email address?

Eric Farmer's email address is er****@****oor.com

What is Eric Farmer's direct phone number?

Eric Farmer's direct phone number is +120875*****

What schools did Eric Farmer attend?

Eric Farmer attended University Of Utah - David Eccles School Of Business, Brigham Young University - Idaho.

What are some of Eric Farmer's interests?

Eric Farmer has interest in Family, Psychology, Children, Entrepreneurship, Marketing, Photography, Hiking, Sports, Business, Crossfit.

What skills is Eric Farmer known for?

Eric Farmer has skills like Google Analytics, Sem, Seo, Ppc, Google Adwords, Online Marketing, Web Analytics, Digital Marketing, E Commerce, Email Marketing, Conversion Optimization, Marketing.

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