Eric Guerin Email & Phone Number

Webster, Ma

Creative strategy and execution of branding media campaign across both online and tradtional media tactics. Lead results driven creative execution across all platforms (social, search, OOH, linear television, OTT broadcasting, website, landing pages, radio, streaming audio, direct mail, etc.) to form a cohesive brand marketing message and content creation strategy. SEO efforts drove new revenue stream from direct marketing efforts representing 8% of total new business revenue.

Greater Boston Area

As the founder at Adelie Studios I am in charge of efficiently interpreting my clients marketing message into creative content to augment their marketing efforts. This creative content includes animated explainer video production, infographics, illustrations for social channels, landing page web site design, online videos and other socially shareable content. I also assist clients with their digital media strategy to make sure the content they are creating will augment their sales efforts. This includes training and on-site operational process development for social media, online marketing and email marketing.Some of the clients I have worked with include HubSpot, Waste Management, Stanford University, Broadridge, Liazon, EMC, Mojo Motors, Baby's Journey and many others.

Providence, Rhode Island Area

I led the creative and development for their website redesign with digital agencies. I was also in charge of their social media strategy and creative asset development that led to 200% increase in Facebook page likes to bring the community over 10,000 and over 4000 newsletter subscribers in less than two weeks.

Woonsocket, Ri

I led the creative and development for international websites for both Summer Infant and Born Free including managing digital agencies, assessing needs, developing strategies and statistical analysis. I was also in charge of in-house animation and video production for interactive product video displays used at retail and online to promote products and for instructional purposes. This included designing rich media product demos syndicated to all major retailers including Babies R Us, Walmart, Target and Toys R Us. As part of my role I led the strategic social media plan for both Summer Infant and Born Free. Facebook page achieved over 5000 likes and Twitter received over 3000 followers in first year organically. Both growth rates were the fastest in the consumer packaged juvenile products industry while maintaining a high level of engagement.

As Marketing Creative director I was in charge of interpreting client marketing message into creative content (i.e. web sites, e-books, online videos, etc.) to optimize client messaging. I also led the education and training provided to clients about social media, online marketing and email marketing. Part of my role also included organizing and speaking at seminars and conferences about video marketing and email marketing.Sample Clients – Waste Management, Worcester Business Journal, JCSI, FIBA Technologies, OpenPages

As Internal Marketing Communications Coordinator I designed marketing materials for EMC’s worldwide workforce including the custom fabrication of varying display signs and informational posters for customer tours, web site and graphics for human resources promotions and events. I was solely responsible for the research and implementation of in-house printing & mounting department to cut outsourcing costs.

As the Special Projects Manager, I custom designed & fabricated varying display projects for client’s individual needs. Part of this role included coordinating and installing of custom graphic displays for clients throughout New England including museum quality installations at New England Aquarium & Worcester Medical Center.

Bfa, Visual Design

Activities and Societies: Campus Design, Intramural SportsVisual Design & Photography

Bachelor Of Fine Arts (B.F.A.), Design And Visual Communications, General

Visual Design and Photography