• Delivered strategic insight & business solutions to drive three consecutive years of growth and 98 leading market share positions on a $4.6B global business. • Created and executed brand growth principles for two $1B+ franchises and several $500MM+ regional brands.• Spearheaded & executed new corporate operating model on commercial and function lead teams.

• Built comprehensive global market measurement system spanning top 35 markets that enabled business teams to identify, prioritize, and drive eCommerce opportunities, resulting in +20% growth in eCommerce contribution to overall company sales.

• Designed analytics strategy for $7.6B NA region which was adopted by 12-member leadership team and implemented across all regional brand teams, spanning more than 800 commercial partners.• Achieved $18MM in costs savings by optimizing data assets, information architecture, and business operations that improved efficiency by +15%, speed of core solution performance by +50%, and utilization by +130,000 visits.

• Led learning to define & optimize Tylenol innovation that drove +12% penetration, +20% distribution, and share leadership for first time in seven years.• Created & staffed J&J’s first regional commercial analytics team through partnership between insights and IT functions, resulting in $42MM in incremental sales and +5.4% growth for the US Pain franchise in 2018.

• Led insights & analytics for $3.2B allergy category and developed a disruptive product innovation pipeline for Zyrtec that drove +$28MM value growth and +4.2% category expansion.• Uncovered scientific insight through collaboration with R&D to craft winning superiority claim on Zyrtec (Works Hard On Day One, Works Twice as Hard on Day Two). Campaign results set a new high-water mark for breakthrough, memorability, and brand linkage ratings and propelled Zyrtec to the #1 share in 2016-2017 for the first time in its history.• Global Award winner for Tylenol Cold’s Colds Hurt campaign, which focused on benefits for lower-income consumers and working moms; translated into significant distribution gains and +15% annual growth.

• Handpicked for P&G’s first-ever global shared services & solutions team; created operating model that transformed how 80 P&G business units and 350 advertising agencies leverage consumer & business data. • Launched a pioneering knowledge management system that spanned 83 markets, enabling 2,000 brand managers to access 30 years of proprietary consumer research and more than 2MM digital assets.

• Identified insight that sparked expansion of newborn Swaddlers subline to all sizes, leading to 3x revenue gains and +14% increase in profitability for global Pampers business in FY2012.• Selected as insight & analytics lead for development of P&G’s 2014 Winter Olympics campaign: Thank You, Mom.• Created learning agenda for flagship Baby Dry line, driving share leadership and equity gains for a $4B US business.

• Designed and led primary quant & qual research initiatives to identify and translate key consumer insights into actionable business decisions for several Fortune 500 clients. • Transformed syndicated market research offerings into a portfolio of products that led to a 40% increase in revenue and several new business streams.

Developed strong, client-facing writing style and led customer experience analysis to interpret research results into strategic direction for key clients in technology sector.

Learned all aspects of the marketing research process, from proposals to presentations.Balanced focus on advanced statistical analysis and immerse qualitative engagements to drive holistic, consumer-focused business decisions for clients.

Collaborated with firm's broker network to drive incremental business, resolve issues, and assist clients.