- Reporting to the CEO, I lead the organization's marketing strategy (including Editorial, Creative, and SEO) and innovate the end-to-end customer experience to drive business and brand growth.- 3,600% YOY blog traffic growth in year #1- 2,016% YOY sitewide organic traffic increase in year #1.- 254% Organic Social Net Audience Growth in year #1.

Reporting to the SVP of Marketing, I'm responsible for planning, developing, and implementing HomeServe's digital content-to-commerce strategy.- 2,800% YOY Organic Traffic growth in year #1.- Use AI-powered SEO tools to optimize and advance our strategy.- 7.8M Organic video views in the first six months of production. - Used proprietary in-house data to create consumer-focused pricing content at the state level.

• Developed and executed creative brand strategies with complete ownership of the development and production of innovative, high-quality assets, including campaigns, collaterals, compelling storytelling, event experiences, and creative assets.• Manage the Creative team of Visual Designers, Content Creators, and third-party publishers in developing landing pages, sales funnels, and engaging content.Key Highlights:• Established a direct response content strategy which included A/B testing and iterating on the content and UX until proper conversion/engagement was reached• Produced & launched 700+ creative assets in the first six months

• Directed a large team of in-house & contract creative professional, comprising Videographers, Editors, Photographers, Illustrators, and Producers in delivering the company’s creative content across all properties, affiliates, social, and OTT platforms• Provided video storytelling strategy, leadership, and direction/production for market content development, ensuring target audience requirements were met, and user experience streamlined with continuous improvements• Steered production of LIVE earnings calls every quarter which included multiple cameras, content feeds, live switching, and corresponding event landing pages• Supported efforts to implement OTT by partnering with the leadership teams at Amazon, FireTV, Apple TV, and Brightcove, resulting in millions of additional impressions each yearKey Highlights:• Produced and directed over 2,800 marketing videos with 160M+ views maintaining an 85% completion rate; achieved a 3,000% increase in video traffic with new HTML5 players• Assumed total responsibility of developing a new video landing page, which led to reduced bouncing rates, increased SEO performance and site conversion by seven times• Led and directed corporate build-out of new 6,000 sq. ft production studio right from scratch, including location, design, electrical schedules, contracts management, build-out, and set-up• Executive Producer of ‘Driving Smart’ TV segment across all TEGNA stations touching 90M+ US consumers every month in the broadcast and digital media• Drove video engagement/completion to over 80% by using video analytics

• Led the strategic direction and production for the company’s multimedia content across all properties and platforms• Pioneered the multimedia team across multiple tasks, including studio production, remote production, quality control, syndication, SEO and viral distribution of media assets• Collaborated with Product teams in implementing new video players; Leadership teams in creating compelling business cases, and Team members for producing successful results• Expertly applied HTML5 players and the first iOS app for iPad; Third-party video vendor Brightcove, expanding advertising opportunities, video playback quality, audience retention, syndication efforts, and content valueKey Highlights:• Developed Cars.com first viral video campaign attracting 5.8M viewers in 2007 and 8.5M viewers in 2008• A key contributor to the launch of the company’s first online video player• Significantly contributed to shooting and editing over 250 video reviews in 2008• Implemented Brightcove video publishing platform to power a new video landing page• Built a huge 2,000 sq. Ft production facility for in-house video production. • Augmented traffic by 200% and time spent on each page by 500%

Acting as the sole multimedia contact, responsibilities included the analog conversion and meta-tagging of digital assets. In 2006, Cars.com charged forward with several new business-aligned technology roadmaps and launched an in-house video player.