At SGY, a leading brand house dedicated to scaling e-commerce businesses, I oversee comprehensive advertising strategies and execution across multiple high-profile brands. My role involves managing and optimizing paid media campaigns on Google, Bing, and Meta, driving growth and performance for each brand under our portfolio. Key responsibilities and achievements include:ZipTie.com: Spearheaded advertising efforts for this durable goods wholesale business, focusing on B2B sales of various cable ties. Developed targeted campaigns to enhance brand visibility and drive bulk orders.SurfaceMaxx: Managed advertising strategy for this direct-to-consumer and retail pressure washer brand. Executed campaigns across Google and retail channels like Lowe's and Ace Hardware, resulting in increased online sales and retail presence.National Hardlines: Directed advertising initiatives for this wholesale B2B online store, optimizing campaigns to attract business clients and boost wholesale transactions.Microbrand: Oversaw the creation and execution of ad campaigns for influencer-driven product lines. Developed engaging content, landing pages, and managed account strategy on Google and Meta, enhancing brand recognition and driving influencer collaboration success.In my role, I am responsible for building out content strategies, optimizing landing pages, and implementing effective account strategies to maximize ROI and drive sustained business growth for each brand.