Eric Scott, Mba Email and Phone Number
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Proven track record of driving brand awareness and significant business growth across North America with Fortune 500 customers. Savvy, data-driven B2B GTM strategist with expertise in product launches, customer experience, value propositions, content development, competitive analysis, performance management, and multi-channel development. Adept at leading teamsof all sizes through team building, training, and employee development.Core Strengths:Brand Strategy, Digital Marketing Strategy, P&L Management, Business Development, Go to Market Strategy, Product Management, Channel Partnerships, Positioning, Corporate Communications, Market Research, Sales Leadership, Product Marketing, Customer Marketing, Marketing Operations, Marketing Automation, AI and Machine Learning, Press Releases, Media Relations, Team Management, Event Planning, Inbound Marketing, Marketing Communications Strategy, Performance Analytics, A/B testingIndustry Experience:Sports, Athletics, Entertainment, Media, Managed Repair, Risk Management, Insurance, Home Improvement, Management Consulting, Healthcare, Hospitality, SaaS, Technology, NonprofitBusiness/Leadership Influences:Ted Lasso (fictional but Ted lives in us all), Mark Cuban, David Ogilvy, Robert Herjavec, Clayton Christensen, Larry Ellison, Larry Gies
Mdm Commercial
View- Website:
- mdmcommercial.com
- Employees:
- 4
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Chief Marketing Officer ➨ B2BMdm CommercialJacksonville, Fl, Us
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Chief Marketing Officer ➨ B2BMdm Commercial 2019 - PresentPonte Vedra Beach, Fl, UsRecruited by CEO to enter new markets and fuel significant growth, profitability, and market leadership. Lead global marketing, branding, corporate communications, public relations, data analytics, product management, sales operations, and bid management. - Raised marketing success. Created Demand Generation, Product Management, and Market Intelligence disciplines.- Triggered 88% growth in new logos pipeline for SaaS product by rebranding and overhauling value proposition.- Quadrupled lead generation. Implemented company’s first lead management and marketing automation system.- Achieved consistent 12:1 return on advertising spend (ROAS) by leveraging data analytics and refining sales channels. - Increased YOY website traffic by 70% and slashed bounce rate in half by re-structuring website and rolling out new paid and organic SEO strategies. -
Chief Marketing Officer ➨ B2BLg Fulfillment 2019 - PresentRecruited by CEO to enter new markets and fuel significant growth, profitability, and market leadership. Lead global marketing, branding, corporate communications, public relations, data analytics, product management, sales operations, and bid management. - Raised marketing success. Created Demand Generation, Product Management, and Market Intelligence disciplines.- Triggered 88% growth in new logos pipeline for SaaS product by rebranding and overhauling value proposition.- Quadrupled lead generation. Implemented company’s first lead management and marketing automation system.- Achieved consistent 12:1 return on advertising spend (ROAS) by leveraging data analytics and refining sales channels. - Increased YOY website traffic by 70% and slashed bounce rate in half by re-structuring website and rolling out new paid and organic SEO strategies. -
President | Co-Founder | Board Of Directors ➨ B2C (Volunteer Position)Idegrees Graduate Business Association 2021 - 2023Champaign, Illinois (Il), Us -
Director Of Marketing, Communications And Membership ➨ B2C, B2B, B2B2CCompass Management & Consulting 2017 - 2019Jacksonville, Fl, UsBrought in by new company ownership to transform global marketing and membership functions, scale client reach, and increase client revenue at leading association management consulting firm. - Improved client satisfaction. Repositioned client organizations, leading to 20% increase in event- Slashed client operating costs 30% by restructuring and synthesizing processes and optimizing marketing spend.- Led effort to establish consistent company OKRs and department KPIs by working cross-functionally to identify areas of focus.- Led government advocacy for select clients. Coordinated with registered lobbyist to workwith legislature and executive branch to ensure client interests and public health standards were upheld. -
Marketing And Business Development Director ➨ B2C, B2B, B2B2CVision Is Priceless 2016 - 2017Jacksonville, Florida, UsSupervised business development and marketing within this non-profit setting with responsibilities for directing all fundraising initiatives including special events, corporate sponsorships, major gifts and grants. - Established the company’s branding and marketing positioning through advertising, social media, newsletter and direct mail efforts. - Managed the agency’s public relations efforts and developed other strategic marketing and communications plans in conjunction with the vision of the board committee. -
Director Of Public Relations/Marketing ➨ B2C, B2B, B2B2CJacksonville Armada Fc 2014 - 2016Jacksonville, Fl, UsRecruited by President to build public relations department at professional soccer club. Took on role as interim head of marketing. Held responsibilities for driving ticket and sponsorship sales by maintaining positive brand positioning based on a comprehensive marketing and communications strategy.- Own enterprise communications and marketing plans, campaigns, guide 10-member marketing staff and volunteers, and plan and manage $2M budget.- Led company to top regional sports brand prominence through mix of consistent media outreach, innovative advertising campaigns, and community partnerships.- Secured $9M in earned media, saving the company the equivalent in advertising spend.- Set two new single-game league attendance records driven by creative, viral campaigns- Exceeded ticket and sponsorship sales expectations in first year and finished at the top of the league- Steered company through multiple crisis situations and mitigated public image downgrade -
Marketing Specialist ➨ B2C, B2B, B2B2CCrawford & Company 2013 - 2014Peachtree Corners, Georgia, UsResponsible for marketing communications at Crawford & Company subsidiary Contract Connection, North America’s largest managed repair and renovation network, a subsidiary of one of the world’s largest independent providers of claims management solutions. - Contributed to sales forecasts and prepared marketing and advertising strategies to meet revenue goals and objectives. - Provided strategic leadership that took the company from a strictly B2B framework to also incorporate B2C model.- Wrote compelling copy, edited and designed all marketing emails, social media content, conversion optimized landing pages, collateral, newsletters and white papers. - Conducted competitor research and leveraged web analytics data and industry surveys to better understand customer behaviors and to provide content accordingly. -
Owner/President ➨ B2BWin Creative Media 2010 - 2014Jacksonville, Fl, Us -
Business Development And Marketing Specialist ➨ B2C, B2B, B2B2CChildren'S Home Society Of Florida 2012 - 2013Orlando, Florida, UsResponsible for public relations, marketing and special events for a notable Jacksonville-area non-profit and key player in donor cultivationNotables:- Raised a total of more than $280,000 through special events, grants and donor cultivation- Raised a record-breaking total of more than $200,000 for the 29th Annual Caring Chefs, Northeast Florida's original and largest food festival- Broke previous Caring Chefs sponsorships total by more than $25,000- Served on Children's Home Society of Florida's statewide strategic corporate communications committee, providing key input through an organizational rebrand- Named Employee of the Month for October 2012 -
Marketing Specialist ➨ B2C, B2B, B2B2CThe Florida Times-Union I Jacksonville.Com 2010 - 2012Jacksonville, Florida, UsResponsible for marketing of editorial content, subscriptions and Jacksonville.com, then-Jacksonville's No. 1 website for web trafficNotables:- Maintained Jacksonville.com's status as the No. 1 website in Jacksonville, helping generate increased online ad revenue- Increased newspaper subscription online sales by 120 percent -
Communications Assistant ➨ B2C, B2B, B2B2CJacksonville Jaguars 2009 - 2010Jacksonville, Florida, UsServed as editor of Jacksonville Jaguars Gameday, the official gameday club publication, served as editor of Jaguars media guide, served as liaison between players and media, advised players on interview techniques, coordinated player community appearances, updated player bios and stats weeklyNotables:- Rebranded team publications and department collateral- Assisted in the promotion of two players being selected to the Pro Bowl -
Assistant Director Of Media Relations - Department Of Athletics ➨ B2C, B2B, B2B2CUniversity Of North Florida 2007 - 2009Jacksonville, Fl, UsDirected public relations for baseball, volleyball and women's swimming and diving teams for NCAA Division I program, served as website executive editor, responsible for social mediaNotables:- Responsible for promotion of baseball program's first-ever Division I All-American- Had 10 student-athletes elected to all-conference teams- Promoted induction of baseball coach to College Baseball Hall of Fame- Secured weekly guest blog for baseball player on a popular national college baseball blog- Increased website traffic by more than 46 percent with creation of blog- Established athletic program's social media presence -
Assistant Director Of Media Relations - Department Of Athletics ➨ B2C, B2B, B2B2CUniversity Of Northern Colorado 2004 - 2007Greeley, Colorado, UsResponsible for public relations for football, women's basketball, wrestling, men's tennis, women's tennis, softball, men's track & field and women's track & field teams, responsible for all publicationsNotables:- Guided football program through numerous crisis situations, most notably an attempted murder between teammates that garnered national attention through various well-known media outlets- Revamped publications for all sports to have a more recruiting friendly look- Established solid relationships with Denver media and received more consistent coverage for athletics programs as a result- Had eight student-athletes elected to all-conference teams
Eric Scott, Mba Skills
Eric Scott, Mba Education Details
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University Of Illinois Urbana-ChampaignStrategic Leadership & Management; Entrepreneurship & Strategic Innovation; Business Analytics -
University Of Northern ColoradoJournalism - Public Relations And Advertising Emphasis
Frequently Asked Questions about Eric Scott, Mba
What company does Eric Scott, Mba work for?
Eric Scott, Mba works for Mdm Commercial
What is Eric Scott, Mba's role at the current company?
Eric Scott, Mba's current role is Chief Marketing Officer ➨ B2B.
What is Eric Scott, Mba's email address?
Eric Scott, Mba's email address is wh****@****hoo.com
What is Eric Scott, Mba's direct phone number?
Eric Scott, Mba's direct phone number is +190430*****
What schools did Eric Scott, Mba attend?
Eric Scott, Mba attended University Of Illinois Urbana-Champaign, University Of Northern Colorado.
What skills is Eric Scott, Mba known for?
Eric Scott, Mba has skills like Media Relations, Public Relations, Social Media, Marketing, Event Planning, Marketing Communications, Blogging, Advertising, Editing, Social Media Marketing, Event Management, Sports.
Who are Eric Scott, Mba's colleagues?
Eric Scott, Mba's colleagues are Mark Rieke, Jayne Turner, Jason Morrill, Tifany Macedo, Manish Bansal, Samantha Lampley, Ashton Elder, Ms.
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