Worked on various projects regarding SEO and Google Analytics.

• Managed and optimized websites for Green Mountain Solar and Granite State Solar, enhancing customer communication, education, and acquisition.• Led the implementation and optimization of paid ad campaigns across platforms such as Google and Bing, managing a $12,000 monthly budget to maximize ROI.• Collaborated with the Social Media and Brand Coordinator to ensure websites were updated with relevant and on-brand content.• Managed marketing activities for the customer referral channel, generating and tracking leads in HubSpot.• Improved SEO results and drove organic traffic and conversions by identifying and implementing keywords.• Monitored and analyzed data from HubSpot and Google Analytics to measure website traffic, conversions, and other KPIs.• Served as the internal HubSpot CRM expert, managing data fields, ensuring data cleanliness, and collaborating with sales teams.

• Supervised a team of three direct reports, overseeing their work and providing mentorship.• Identified opportunities and developed strategies to improve organic performance using strong analytical, technical, and content marketing skills, including keyword research.• Managed day-to-day SEO operations, including competitive analysis, keyword research, content optimization, technical SEO, and data analysis.• Led advanced SEO projects and managed local search initiatives.• Optimized on-site content for maximum performance, including HTML, image optimization, site structure, metadata, page layout, and navigation.• Monitored web traffic reports and key reporting tools, providing insights.• Resolved website issues and performed ad hoc analyses.• Stayed current with industry trends, algorithm updates, and content optimization best practices.

• Oversaw SEO efforts on Scotts, Miracle-Gro, Bonnie Plants, Ortho, Tomcat, and Roundup, with total traffic for the year over 45 million.• Completed comprehensive audits that included onsite and offsite analysis including technical SEO such as site performance among many other areas.• Created and implemented Schema files to implement on pages with steps, such as how-to articles.• Extensive keyword research to determine where each site was performing well, where they used to perform well, and where they could improve, which helped dictate future content direction.

• Responsible for a $5,000 Ad budget which is utilized on Google PPC, Display Ads, and Facebook.• Testing of landing pages utilizing A/B Testing• Led SEO and SEM efforts through keyword research, competitive analysis. Tools used include SEMrush, Majestic SEO, and Google Analytics.• Optimize pages using SEO best practices including adding schema markup and optimizing metadata. • Navigation and UX optimization to facilitate in users easily navigating to important areas of the site and finding the information most relevant to their visit.

• Work closely with account strategists, media buyers, and clients to create new opportunities and strategies and opportunities to drive results.• Write content across various channels, industries, and audiences.• Perform technical audits that analyze areas such as site speed, site architecture, and linking structure both offsite and internally.• Identifies user experience opportunities on owned assets.• Use knowledge of how paid, owned, and earned media work together, and know-how to create cohesive interactions amongst the spaces.• Provide optimization suggestions through data-backed research.

• Tasked with driving the SEO roadmap and day-to-day execution of SEO Strategies, including keyword research, competitive analysis, and organic rankings.• Create training decks and present on SEO and best practices to content creators and management.• Perform comprehensive site audit and present findings.• Create Monthly Reporting utilizing Google Analytics and other SEO tools regarding results of SEO Optimization.• Responsible for setting up and publishing new site pages and content updates. • Resolve issues that arise with the performance of the websites; ensure optimization of user experience. Tasks include reformatting text, assuring hyperlink integrity, transferring files, and posting of new content involving HTML scripting.• Collaborate with various stakeholders from web development, to content creators and program managers to reach overall market goals

• Execute search engine optimization tactics, including ongoing evaluation of keywords, monitoring of A/B testing, use of content and metadata, campaign performance tracking, and link building to improve KPIs such as form submissions and organic rankings, while following compliance guidelines specific to vertical market(s), avoiding black hat techniques which adversely impact customer websites• Lead SEO Analyst on the Support Team overseeing six analysts, assigning tasks, troubleshooting issues, while also providing training and mentorship to the team, keeping everyone abreast of new developments and changes in organic search by sharing best practices, trends, and tips, and actively researching, testing and proposing new approaches to improving organic rankings and results for Dealer.com accounts• Continually evaluate and improve the effectiveness of campaigns through keyword ranking, geo-targeting, conversion rates, search engine referrals, site traffic, and backlinks, and present substantiated recommendations for changes that have a direct bearing on SEO results, such as domain issues, dealer-editable content, and custom page creation to drive digital marketing solutions, gaining leads and supporting brand objectives• Perform best practices for departmental procedures that facilitate workflow, intra- and inter-departmental communication, tracking and reporting of SEO Analyst daily activities; contribute to the development and improvement of processes that support the alignment of quality, scalability, and capacity of the team• Demonstrate SEO expertise through preparation and delivery of professional and engaging SEO presentations in response to customer requests for campaign analysis, expanded definition of product features & benefits, and assist Sales/Account Management team in overcoming customer objections

Hired on a contract basis to analyze and improve a $1,500/month Google Adwords campaign.• Added conversion coding, and merged the adwords account with Google analytics to help track ROI.• Improved landing pages to better match up with keywords, which improved quality score.• Increased ad frequency, while including calls of action to help increase click-through rates.

Created and implemented business plan, for company that utilized search engine marketing and Search Engine Optimization to drive majority of sales.• Executed search engine marketing tactics, including keyword research and expansion, campaign performance tracking and testing.• Continually evaluated and improved effectiveness of campaign through bid management, keyword analysis, and spend ratio.• Utilized social media to drive traffic to the website.• Utilized web analytics to research effectiveness of website content, and traffic sources

• Acted as primary interface for outside customers and internal customers• Dealt with all aspects of customer service, including quoting customers, entering orders, holding design review for new products, developing close working relationship with our outside representatives, direct outside personnel and our customers, as well as internal departments• Managed and oversaw training initiatives, the new hire process, and troubleshooting issues across the organization by developing strategy, interviewing prospective employees, and utilizing problem solving techniques to maintain ongoing projects and meet company goals• Project Manager of Champlain Cable website which included ensuring all information was accurate and up to date, as well as working closely with developers on building and producing an upgraded professional website.

• Manage day to day customer service tasks including speaking withor e-mailing customers to provide information, take orders and resolveany questions on existing purchases.• Manage existing orders from start to finish including inventory,international orders, credit card issues, returns and exchanges.• Update the website and inventory product sales as well asentering received purchase orders.• Update the website to add new products and refine productslistings for search engine optimization.• Analyzing website and searching for new ways to provide an everevolving customer experience.• Analyze sales of existing product and adjust strategy as neededto improve sales.

Maintained data for the Security References Database for a global money management firm offering a broad range of investment products. Handled multiple competing projects, realizing on-time and on-target delivery. Addressed and responded to client inquiries quickly and efficiently. Interfaced with colleagues, communicating extensively to meet key objectives and facilitate productivity. • Excelled at sustaining productive flow of securities through database while maintaining highest levels of data accuracy to facilitate trading within diverse internal systems.• Analyzed daily / weekly reports, utilizing data to address key issues to improve efficiency.• Suggested and helped implement an internal wiki database to enhance the update of processes / procedures and streamline search functions.

Held accountability for monitoring and tracking daily trade activity for 25 mutual funds for a Fortune 500 company and leading global financial services firm. Ensured the timely and accurate price of each fund’s net asset value, as well as all foreign and domestic trades, futures, and options. Completed accurate nightly reports based on client requests. Communicated with clients via email and telephone, assessing needs and providing information. • Exercised knowledge of diverse security types, including TIPS, Futures, Equity, and Fixed Income.• Recommended numerous improvements to standard processes and procedures, resulting in increased productivity as well as optimized client support. • Earned recognition for reaching highest levels of accuracy in net asset valuation as well as for consistently exceeding deadline expectations.

Identified and targeted potential prospects for a Fortune 100 and largest mutual life insurance company in the nation, providing sound financial information in areas of life insurance, retirement / estate planning, investing, and long-term care.• Demonstrated energetic, entrepreneurial approach to developing and implementing successful strategies to drive new business and revenues.• Displayed a broad knowledge of products and services, coupled with world-class customer Service

Performed a variety of tasks associated with client portfolio management for a leading worldwide financial institution, including evaluation, research, and planning. Supported administrative and management functions. Interacted with diverse client base, providing outstanding service.• Performed research in areas of equity, fixed income, and mutual funds.• Engaged in financial planning for retirement, estate planning, and educational funding.• Devised marketing plans and packages focused on capturing additional assets and reinvestment business from existing clients.• Facilitated the planning and facilitation of seminars and special meetings.

Worked in a 200 person restaurant, as well as catered events, and the nightclub