Director, Business Development & Marketing
Worldwide, Ca
At Adastra, I helped clients realize their goals to become data-driven organizations by working with our consulting team to develop world-class big-data, analytical and data management solutions.-I was selected from Adastra's consulting pool to transition into a Business Development role, where I had numerous successes in acquiring new business in Public Sector, Retail and Healthcare accounts.I was promoted from a Business Development associate position into a Director role, where I worked to tighten the bonds between Sales and Marketing, in order to ensure GTM messaging and solution delivery were aligned.- Grew the marketing team from 2 individuals to 5.- Managed the planning and implementation of large executive conferences, golf events and dinners.- During this time, I significantly enhanced Adastra's marketing collateral and worked with account teams to identify new ways to enhance customer success and satisfaction.