Partner with cross-functional teams to prioritize and deliver on strategic marketing initiatives. Leveraging my strong expertise in digital user experiences, I refine product features, perform feature discovery, and create detailed documentation to ensure clarity and approval from stakeholders, including legal, risk, and compliance advisors. I’m responsible for breaking down business and regulatory requirements into actionable epics and stories within Jira, managing the project backlog, and writing acceptance criteria.I actively engage in Agile ceremonies, collaborate closely with technology teams to develop scalable solutions, and ensure that both front-end and back-end requirements are met through thorough review of demos. My focus is on driving projects forward while balancing flexibility and long-term scalability.Highlights:• Lead product feature refinement, discovery, and documentation• Manage cross-functional collaboration with tech, marketing, legal, and compliance stakeholders• Develop Jira epics and stories, and prioritized the product backlog• Actively participate in Agile ceremonies to ensure continuous project progress• Focus on building scalable features while meeting business objectives

Responsible for Product Portfolio Operations including managing the tech capabilities and the strategic roadmap for the credit card application. I drive the delivery of initiatives to support new acquisition growth and net present value by translating business and customer requirements into technical requirements for multiple Product teams. I oversee a wide diversity of projects from conceptual designs through implementation, review and validate the feasibility of project proposals, and collaborate with internal teams to build and refine business cases. I work with senior stakeholders from a variety of internal departments to understand their business needs and influence the strategic tech roadmap. I act as an established leader for project timelines, milestones, and deliverables that align with business goals and acquisition growth objectives. Additionally, I manage Product team’s book of work, backlogs, prioritization process, and application testing roadmap.Selected Results: - Implemented a Social Security Administration verification service to improve Customer Identification Program (CIP) requirements resulting in 40k incremental accounts, $73 million Net Present Value, operational savings, and an improved customer experience- Built a multi-phase strategy and business case for a new application capability that delivers 205k new accounts with $124 million in Net Present Value for the business- Collaborated with credit bureaus on a frozen bureau solution that delivers 165k incremental accounts with a $634 million Net Present Value for the business

Direct the digital lead generation for the Uber Credit Card credit card portfolio. Orchestrate internal teams & external agencies to acquire profitable accounts via integrated digital marketing strategies. Control a $4.5 million-dollar budget that facilitates all digital channels. Collaborate with Uber & Barclays Senior management to ensure digital strategy aligns with company objectives. Lead enterprise-wide digital marketing capabilities, integration, and innovation. Selected Results: - Finished 4% and 1% favorable to annual account goals in the past 2 years and managed Paid Media accounts 20% under CPAA goal.- Set up Adobe Technology Stack: Analytics, Target, DTM/Launch, Ad Cloud, Tube Mogul, Media Optimizer, Experience Manager, Audience Manager, Attribution.- Lead enterprise-wide marketing capabilities & innovation: prescreen vendor and client integrations, marketing technology innovations, native app integrations, tag management strategies, application optimization (Tealeaf).- Convert PII to non-PII data matching for marketing platform targeting: Google AdWords, Bing, Facebook, Instagram, Adobe, DSP, DMP.- Increased Open Rates by 27%, CTR by 3%, App Completion Rate by 11%, GRR by 18%, and NRR by 24% since launch.Strategies:- Oversee the strategic vision, execution, and optimization of all digital acquisition marketing for the Uber Credit Card. Acquisition channels include Display, Native App, Email, Paid Search, Display, Organic Search, Paid Social, Facebook, Instagram, Twitter, Mobile Marketing, Content Marketing, and Influencer Marketing.- Manage acquisition plans and campaigns that encompass competitive assessment, testing strategy (A/B, Multi-Variate testing, & artificial intelligence/machine learning to optimize UX, UI, & flows), integration into partner & vendor channels, and emerging channels (Display, PPC, Video, Social, Native, Contextual, GDN, Remarketing, etc.) to deliver against goals.

Directed the digital lead generation of 5 different credit card portfolios: Hawaiian Airlines, Frontier Airlines, Lufthansa Airlines, Ameriprise, and Bank of Hawaii. Orchestrated internal teams and external agencies to acquire profitable accounts via integrated digital marketing strategies. Controlled a $400k+ budget that facilitated email, banner, organic SEO, website, landing page, paid search, paid display, and social channels. Collaborated with partner and Barclays Senior management to ensure digital strategy aligns with company objectives.Selected Results:- Increased lead generation by 76% on the website through creative & offer testing- Grew the email channel by 99% through audience segmentation and touchpoint strategies- Launched a new vendor and web application for cross channel attribution and ROI analysis- Directly responsible for a 35% increase in acquisitions and a 22% increase in ROIStrategies:- Oversee the strategic vision, execution, and optimization of all digital acquisition marketing for several Airline portfolios. Acquisition channels include Display, Email, Paid Search, Display, Organic Search (SEO), Paid Social and Affiliate Marketing.- Manage acquisition plans and campaigns that encompass competitive assessment, testing strategy, creative positioning, integration into partner channels, and leveraging emerging channels to deliver against account goals.- Partner with key Senior Marketing stakeholders to showcase marketing plans, provide updates on initiatives and key performance indicators.- Leverage web analytics tools (Adobe Site Catalyst and Test and Target) to understand fall-out points throughout the conversion funnel and develop initiatives to increase yield.- Orchestrate the test & learn agenda across all credit card products (UX and UI optimizations, etc.).- Work closely with other channels to promote cross channel pollination, monitor program results, optimize existing customer experience, and identify profit opportunities.

- Reduced external agency reliance and costs by saving more than $120,000+ a year.- Led a proof of concept referral campaign from start to finish that boosted new leads from existing customers.- Boosted email net response rates by 79% and drove a 2089% lift in accounts year over year from improved automation, targeting, & segmentation. - Crafted and automated a multi-segment & multi-touch onboarding stream to increase acquisitions by 20%. - Manage the acquisition strategy & implementation of the Sony Card and PlayStation Card, from Capital One, for the Sony loyalty program & ecommerce website, Sony Rewards.- Create test plans, execute, and analyze results for channel optimization and performance trending.- Optimization tests include varying segmentation, offers, content, copy, design, and call-to-actions CTAs.- Responsible for email campaigns & creating new test strategies to improve open rates, click-through rates, net response rates, and all funnel conversions using the PostUp email platform.- Responsible for the strategy and implementation of SonyRewards.com acquisition banners and contextual links using dynamic content, customer relationship management CRM, segmentation, targeting, and Google Analytics visitor behavior. - Analyze channel performance from statistically significant tests, present monthly results, and implement enhancements.- Project Manager for a targeted and segmented refer-a-friend project with a 3rd party influencer marketing vendor, Pursway, and a member-get-member vendor, Amplifinity. - Responsible for writing BRD, PRD, and data requests as well as managing project timelines & task schedules, technical Visio flow charts or swim lanes, legal creative reviews, QA testing scenarios, and project launches.- Developed, launched, and automated a card credit acquisition on-boarding Welcome Email Series for new members resulting in a ~20% increase in card acquisitions.- Responsible for optimizing credit card acquisition customer flow

- Manage the marketing strategy and implementation of Sony Card and PlayStation Card credit card acquisitions for the Sony loyalty program, Sony Rewards.- Create test matrices, execute, and analyze performance results for future learning, consumer behavior trends, and optimize email and website channels.- Optimization tests include varying segmentation, offers, content, copy, design, and call-to-actions CTAs.- Responsible for email campaigns and creating new test strategies to improve open rates, click-through rates, net response rates, and all funnel conversions. - Responsible for the strategy and implementation of SonyRewards.com acquisition banners and contextual links.- Analyze channel performance metrics from strategic tests, present monthly results, and implement enhancements.- Project Manager for a segmented refer-a-friend web project with 3rd party influencer vendor Pursway.- Responsible for writing BRD, PRD, and data requests as well as managing project timelines & task schedules, technical Visio flow charts or swim lanes, legal creative reviews, QA testing scenarios, and project launches.- Developed and launched a card credit acquisition on-boarding Welcome Email Series for new members resulting in a ~20% increase in card acquisitions.- Responsible for optimizing credit card acquisition customer flow to improve conversions and UX customer experience.

Responsible for marketing, analytics, and development initiatives for Fujifilm's photo sharing and gifting e-commerce website. - Technical Project Manager responsible for the website’s improved functionality, UX design, usability, & user interface.- Involved in the creative inception, 3rd party vendor integrations, milestone tracking, order flow planning, project deliverables, UX design for backend CMS, and launch of the redesigned SeeHere website - launched 10/2010.- Manage web development projects to deploy new features, functionality, & logistical algorithms to enhance UX & UI.- Manage, update, and maintain website content and banners via HTML and CMS, Content Management System.- Analyze Coremetrics and Omniture data to provide insight for improved website user experience and checkout flow.- Present monthly PPT for senior management, in addition to ad-hoc metrics on user behavior & marketing campaigns. - Account Manager for affiliate marketing program, Commission Junction, driving 44% of sales and 33% of traffic.- Responsible for writing BRD, PRD, and SOW vendor contracts as well as managing project timelines & milestones, workflows, budgets, creative review, wireframe review, QA testing, and launch.- Planned, implemented, and launched CRM strategy targeting users by market segments, user behavior, and buying habits.- Aided with Yesmail email integration as well as sent weekly eblast email campaigns, newsletters, and photo contests.- Managed a SSO, Single Sign On, project between two different ecommerce platforms.

- Executed all aspects of marketing mix i.e. email blasts, newsletters, and updates for a 96% customer retention rate.- Analyzed SEM campaigns, website analytics, traffic, and sales reports to evaluate promotion performance & effectiveness.- Researched keywords for optimum META tagging, SEO ranking and Google Adwords PPC campaigns.- Implemented an online marketing html landing page campaign that generated 2,200 customer leads.- Executed marketing promotions using direct mail for an 8% increase in physician acquisitions.- Attended medical & pharmaceutical trade shows generating 75+ leads with a 12% lead to sales conversion.- Increased e-commerce traffic by 20% leading to a 6% increase in web sale conversion.

- Coordinate, maintain, and update website content and functions using the TYPO3 and Joomla! content management systems- Leader in the development, implementation, and execution of the Beijing Sights and Sounds project.- Editor for videos, sounds, and news content. - Researched and maintained search word optimization rankings for company websites through changing online trends.

- Scheduled and managed a team of 3 Retail Sales Coordinators at 59th Street Bloomingdale's. - Lead and organize promotional visual weeks managing 20+ freelancers throughout the store. - Organized internal strategies to drive traffic, increase clientèle list and maintain customer loyalty.- Worked closely with Buyers and Planners for inventory and appropriate business functions.- Responsible for the vitality and growth of Thierry Mugler and Azzaro product lines.

- Increased 1st quarter holiday season sales by 25% in 2003, 20% in 2004, 2005, and 2006.