Since 2007, WideFoc.us has managed strategic B2C and B2B social media outreach, paid social ad campaigns, and real-time monitoring and engagement for small businesses, nonprofits, consumer brands, and global corporations.

• Member of team launching the first comprehensive, secure way to pay at the point-of-sale with a cellphone• Directed development of initial concept and website to create a unique lifestyle brand; developed first site map, generated content plans, directed collateral production, created marketing rollout plan• Wrote RFPs and requirements docs for website development and text messaging (SMS)• Wrote SMS alerts• Participated in meetings with key investors and VC fund companies• Played a key role in national and local business development• Coordinated merchant installations; scheduling and participating in systems integration at merchant sites (Aloha, Micros, Aspex, PointPay)• Executed training on the system for merchants • Made contact with merchants, partners, vendors and consumers to work through and resolve issues• Initiated online training and customer service systems, including collateral, FAQs, etc.• Wrote and revised content using WYSIWYG and HTML tools

• Oversaw and coordinated incubation of FEED/Mocapay, including brand-building, concept development, PR rollout plan, initial staffing, web content and all collateral development• PR and new media consultant for key Metzger accounts until FEED launch

Creator of a multiplatform media company designed to reach the 21-34 demographic, generating a membership of 7,000 in less than a year• Content development, including BIAS magazine, web updates, weekly e-mail blasts, text message alerts, podcasting, collateral, radio tag scripts, media kits for BIAS and its partners• Conceptualized activation ideas and proposals for clients• Advertising and sponsorship sales; participated in most sales calls with account execs, sponsorship sales partners, and commission-only sales associates (top revenue generator most months), generating more than $100,000 in revenue during the first year of operations• Managed and problem-solved all text messaging campaigns• Worked with vendors and partners to create new revenue streams and platforms• Concept design, oversight, collateral development, client fulfillment, and logistical planning of major BIAS events• Facilitated development strategy for two BIAS websites

• Wrote, edited, designed and produced 4-page weekly section• Developed cross-promotional relationships with outside companies • Provided training to teachers and students in using the newspaper in the classroom• Managed staffs of hundreds of young writers between the ages of 7 and 14• Public appearances to promote the section• Wrote and recorded weekly radio spots for Radio Disney• Created and designed youth content for the Rocky Mountain News• Pitched BIAS concept as part of Youth Readership Task Force