Eric Engquist Email & Phone Number

San Antonio, TX, US

Seattle, WA, US

San Antonio, Texas, US

Reporting to the Enterprise CMO, responsible for leading a 75-person team, 175+ contractors, and managing a +$100M annual OpEx and CapEx budget with accountability for the effective and efficient performance of the USAA’s Marketing organization through leading operations functions including marketing channels such as digital media in house agency, email.

San Antonio, Texas, US

• Reporting to the Enterprise CMO, responsible for leading a 65-person team and managing a $100m annual OpEx and CapEx budget with accountability for the performance of the USAA Master Brand through the Sponsorship.
• Led the development and implementation of the New Customer Onboarding Program, a tailored 12-month marketing program for new members designed to deepen the relationship, educate new members on available products and.
• With USAA’s NFL Sponsorship Agreement up for renegotiation, conducted a comprehensive analysis to understand the current return on investment as well as the opportunity to creatively capitalize on an expanded NFL.

San Antonio, Texas, US

• Reporting to the Enterprise Chief Marketing Officer, responsible for transforming USAA’s Affinity Marketing Division with a $70m OpEx and CapEx budget and a 35-person team distributed across Business Development.
• Transformed and modernized the Affinity Marketing and Co-Branded Credit Card operating model while maintaining USAA’s strategic partnerships with 50 veteran services organizations and dozens of affinity marketing.

San Antonio, Texas, US

• Reporting to the Enterprise Chief Marketing Officer, responsible for transforming USAA’s Affinity Marketing Division with a $70m OpEx and CapEx budget and a 35-person team distributed across Business Development.
• As the National Anthem Protests began with the NFL in 2016, creating substantial risk to the USAA brand as a major NFL sponsor, led the development of a dynamic risk management and marketing response spectrum.

San Antonio, Texas, US

• Reporting to the Chief Innovation Officer within the newly created Integrated Services division, responsible for leading a 10-person team with Executive Directors of Innovation and Product Management as direct reports.
• With $28m in OpEx and CapEx budget authority, expanded and scaled the predictive marketing and behavioral analytics capabilities necessary to enable USAA’s growing ecosystem of Military Transitions Integrated.
• To further support these dynamic integrated solutions, led a cross functional team to plan, design, and build a specialized 6000-person Wealth Management call center with financial advisors dedicated to integrated.
• Completed Executive Press Readiness and Media Training then served as lead media representative on the press circuit showcasing USAA’s partnership with the IBM Watson Predictive Analytics and Audience Engagement. AREAS.

San Antonio, Texas, US

• Reporting to the Vice President of Integrated Solutions, responsible for the greenfield development, go to market strategy, and technology enablement of the new Military Transitions Integrated Solutions business unit.
• With a Director of Product Management, four Product Managers, two Project Managers and a Marketing Analytics Lead as direct reports, responsible for directing and managing a $19m technology and $5m marketing budget.
• Serving as Executive Sponsor of the new business unit, earned approvals from Line of Business Presidents, Divisional General Managers, and USAA’s Chief Experience Officer to implement IBM Watson’s Audience Engagement.
• This first of its kind member centric integrated solution supported by predictive artificial intelligence and machine learning technologies improved customer retention by 38% and achieved 140% of plan for new product.

San Antonio, Texas, US

• Reporting to the Senior Vice President of Marketing, responsible for providing leadership to a team of 6 marketing managers with a focus on rebuilding USAA’s mobile field marketing force covering 220 military bases.
• Led the renegotiation of several retail marketing and sponsorship agreements focused on the Family Morale Welfare and Recreation (FMWR), achieving 115m marketing impressions at a total cost of $1.5m.
• In partnership with USAA’s Chief Creative Officer, planned and executed a series of photoshoots on US Military bases to create USAA’s first dedicated stock marketing photo database with over 100k media ready images..

San Antonio, Texas, US

• Reporting to the President of the Financial Services Group, responsible for leading a team of 16 people divided equally between the Change Management and Performance Management functions.
• On Veteran’s Day in 2009, USAA expanded member eligibility requirements from a 20m person total market base to a 60m total market base. This shift required a substantial acceleration in the implementation and adoption.

San Antonio, Texas, US

Brand ManagerFinancial Planning ServicesAREAS OF EXPERTISE AND TECHNOLOGY PROFILEMarketing | Marketing Officer | Chief Marketing Officer | Executive Vice President Marketing | Senior Vice President Marketing | CMO Chief Marketing Officer | Chief Executive Officer | CEO | General Manager | GM | Chief Operating Officer | COO | Global Brand | Master Brand |.

San Antonio, Texas, US

Assistant Brand ManagerBrokerage ServicesAREAS OF EXPERTISE AND TECHNOLOGY PROFILEMarketing | Marketing Officer | Chief Marketing Officer | Executive Vice President Marketing | Senior Vice President Marketing | CMO Chief Marketing Officer | Chief Executive Officer | CEO | General Manager | GM | Chief Operating Officer | COO | Global Brand | Master Brand |.

Arlington, Virginia, US

Assistant Brigade Operations Officer - July 2004 to May 2005Division Information Operations Targeting Officer - December 2003 to July 2004Battalion Air Operations Officer - November 2001 to December 2003Air Operations Officer - December 1999 to November 2001Company Executive Officer - May 1998 to December 1999Platoon Leader - May 1997 to May 1998

Bachelor Of Science (Bs)

Master Of Business Administration (Mba)