Eric Engquist Email & Phone Number

San Antonio, Tx, Us

Seattle, Wa, Us

San Antonio, Texas, Us

Reporting to the Enterprise CMO, responsible for leading a 75-person team, 175+ contractors, and managing a +$100M annual OpEx and CapEx budget with accountability for the effective and efficient performance of the USAA’s Marketing organization through leading operations functions including marketing channels such as digital media in house agency, email, search, affiliate marketing, and outbound calling, marketing process optimization, third party management including USAA’s ad agency of record, risk and compliance, Enterprise integrated strategic planning, strategic workforce management, customer contact rules, creation and delivery of marketing audiences, performance marketing, and MarTech integration.

San Antonio, Texas, Us

Reporting to the Enterprise CMO, responsible for leading a 65-person team and managing a $100m annual OpEx and CapEx budget with accountability for the performance of the USAA Master Brand through the Sponsorship Portfolio, Brand Management and Activation, Affinity Marketing, Talent Acquisition and Employer Branding, Content Strategy and Development, and Agency Management. • Led the development and implementation of the New Customer Onboarding Program, a tailored 12-month marketing program for new members designed to deepen the relationship, educate new members on available products and services, and ultimately improve long term customer retention. - The New Member Onboarding Program now generates 30% of all new product adds at USAA.• With USAA’s NFL Sponsorship Agreement up for renegotiation, conducted a comprehensive analysis to understand the current return on investment as well as the opportunity to creatively capitalize on an expanded NFL sponsorship. - The 5-year NFL Sponsorship Agreement was historically exclusive to USAA’s Insurance and Military Appreciation divisions, with the cost of the sponsorship evenly distributed across all lines of business.- Identified the opportunity to expand USAA’s NFL sponsorship to support USAA Bank, a segment the NFL had failed to establish a sponsorship agreement for the previous 9 years. This expansion of the partnership enabled USAA Bank to showcase the NFL partnership and brand on all of USAA Bank’s Products and Services.- Leveraged USAA’s recently established Visa issuer agreement to propose a new sponsorship model enabling USAA to expand the scope of the sponsorship agreement into Payments, to which Visa had exclusive rights.

San Antonio, Texas, Us

Reporting to the Enterprise Chief Marketing Officer, responsible for transforming USAA’s Affinity Marketing Division with a $70m OpEx and CapEx budget and a 35-person team distributed across Business Development, Relationship Management, Marketing, Operations, Execution, Payments, Analytics, Infrastructure, and Technology.• Transformed and modernized the Affinity Marketing and Co-Branded Credit Card operating model while maintaining USAA’s strategic partnerships with 50 veteran services organizations and dozens of affinity marketing partners.- In partnership with the financial analytics team, rebuilt the divisional P&L model with the intention of more accurately accounting for sponsorship premiums and credit card charge off rates, enabling production accountability for strategic partners, and creating transparent reporting for executive leadership. - Led the renegotiation of 120 mutually beneficial partnership agreements spanning affinity and co-branded credit cards, USAA-sponsored events like the Army-Navy Game, and USAA’s partnership with the NFL.AREAS OF EXPERTISE AND TECHNOLOGY PROFILEMarketing | Marketing Officer | Chief Marketing Officer | Executive Vice President Marketing | Senior Vice President Marketing | CMO Chief Marketing Officer | Chief Executive Officer | CEO | General Manager | GM | Chief Operating Officer | COO | Global Brand | Master Brand | Brand Impact | Corporate Communication | Consumer Marketing | Social Media | Advertising | Creative | Events | Customer Engagement | Marketing Impact | Social Impact | Communications Strategy | Marketing Strategy | Public Relations | Media Relations Press Relations | Investor Relations Analyst Relations | Technology Enablement | Brand Strategy | Reputation Management | Risk Management | Marketing Analytics | Predictive Analytics | Machine Learning | Artificial Intelligence | Proactive Marketing | Predictive Marketing

San Antonio, Texas, Us

Reporting to the Enterprise Chief Marketing Officer, responsible for transforming USAA’s Affinity Marketing Division with a $70m OpEx and CapEx budget and a 35-person team distributed across Business Development, Relationship Management, Marketing, Operations, Execution, Payments, Analytics, Infrastructure, and Technology.• As the National Anthem Protests began with the NFL in 2016, creating substantial risk to the USAA brand as a major NFL sponsor, led the development of a dynamic risk management and marketing response spectrum capability designed to govern USAA’s actions and reactions based on real time market sentiment analysis. - As USAA’s brand risk associated with the NFL sponsorship subsided, grew the NFL Salute to Service Platform at a highly advantageous cost structure, delivering more than 2 billion impressions and 3.5m digital engagements in the first year resulting in a 36% increase in consumer consideration for USAA.AREAS OF EXPERTISE AND TECHNOLOGY PROFILEMarketing | Marketing Officer | Chief Marketing Officer | Executive Vice President Marketing | Senior Vice President Marketing | CMO Chief Marketing Officer | Chief Executive Officer | CEO | General Manager | GM | Chief Operating Officer | COO | Global Brand | Master Brand | Brand Impact | Corporate Communication | Consumer Marketing | Social Media | Advertising | Creative | Events | Customer Engagement | Marketing Impact | Social Impact | Communications Strategy | Marketing Strategy | Public Relations | Media Relations Press Relations | Investor Relations Analyst Relations | Technology Enablement | Brand Strategy | Reputation Management | Risk Management | Marketing Analytics | Predictive Analytics | Machine Learning | Artificial Intelligence | Proactive Marketing | Predictive Marketing

San Antonio, Texas, Us

Reporting to the Chief Innovation Officer within the newly created Integrated Services division, responsible for leading a 10-person team with Executive Directors of Innovation and Product Management as direct reports.• With $28m in OpEx and CapEx budget authority, expanded and scaled the predictive marketing and behavioral analytics capabilities necessary to enable USAA’s growing ecosystem of Military Transitions Integrated Solutions.- Expanded and refined the AI based Military Transitions and Life Events predictive marketing and outreach capability then introduced a suite of self-service financial planning tools focused on proactively educating and supporting service members as they are redeployed, relocated, or deployed internationally.- Within one year, achieved a Marginal Pre-Tax Income growth (PTI) of $100m across the division. • To further support these dynamic integrated solutions, led a cross functional team to plan, design, and build a specialized 6000-person Wealth Management call center with financial advisors dedicated to integrated solutions. • Completed Executive Press Readiness and Media Training then served as lead media representative on the press circuit showcasing USAA’s partnership with the IBM Watson Predictive Analytics and Audience Engagement. AREAS OF EXPERTISE AND TECHNOLOGY PROFILEGlobal Brand | Master Brand | Brand Impact | Corporate Communication | Consumer Marketing | Social Media | Advertising | Creative | Events | Customer Engagement | Marketing Impact | Social Impact | Communications Strategy | Marketing Strategy | Public Relations | Media Relations Press Relations | Investor Relations Analyst Relations | Technology Enablement | Brand Strategy | Reputation Management | Risk Management | Marketing Analytics | Predictive Analytics | Machine Learning | Artificial Intelligence | Proactive Marketing | Predictive Marketing

San Antonio, Texas, Us

Reporting to the Vice President of Integrated Solutions, responsible for the greenfield development, go to market strategy, and technology enablement of the new Military Transitions Integrated Solutions business unit. • With a Director of Product Management, four Product Managers, two Project Managers and a Marketing Analytics Lead as direct reports, responsible for directing and managing a $19m technology and $5m marketing budget. • Serving as Executive Sponsor of the new business unit, earned approvals from Line of Business Presidents, Divisional General Managers, and USAA’s Chief Experience Officer to implement IBM Watson’s Audience Engagement tools to identify, predict transitions, and connect with the 5m active-duty military service members and their families. - With the strategic imperative of proactively engaging the 5m person market 18 months ahead of their departures from the United States Military, partnered with IBM’s Watson Machine Learning and AI division to create proactive outreach, predictive measurement, and individualized experience capabilities. • This first of its kind member centric integrated solution supported by predictive artificial intelligence and machine learning technologies improved customer retention by 38% and achieved 140% of plan for new product purchases. AREAS OF EXPERTISE AND TECHNOLOGY PROFILEGlobal Brand | Master Brand | Brand Impact | Corporate Communication | Consumer Marketing | Social Media | Advertising | Creative | Events | Customer Engagement | Marketing Impact | Social Impact | Communications Strategy | Marketing Strategy | Public Relations | Media Relations Press Relations | Investor Relations Analyst Relations | Technology Enablement | Brand Strategy | Reputation Management | Risk Management | Marketing Analytics | Predictive Analytics | Machine Learning | Artificial Intelligence | Proactive Marketing | Predictive Marketing

San Antonio, Texas, Us

Reporting to the Senior Vice President of Marketing, responsible for providing leadership to a team of 6 marketing managers with a focus on rebuilding USAA’s mobile field marketing force covering 220 military bases around the world, laying the groundwork for 7% year over year new member CAGR. • Led the renegotiation of several retail marketing and sponsorship agreements focused on the Family Morale Welfare and Recreation (FMWR), achieving 115m marketing impressions at a total cost of $1.5m. • In partnership with USAA’s Chief Creative Officer, planned and executed a series of photoshoots on US Military bases to create USAA’s first dedicated stock marketing photo database with over 100k media ready images. AREAS OF EXPERTISE AND TECHNOLOGY PROFILEMarketing | Marketing Officer | Chief Marketing Officer | Executive Vice President Marketing | Senior Vice President Marketing | CMO Chief Marketing Officer | Chief Executive Officer | CEO | General Manager | GM | Chief Operating Officer | COO | Global Brand | Master Brand | Brand Impact | Corporate Communication | Consumer Marketing | Social Media | Advertising | Creative | Events | Customer Engagement | Marketing Impact | Social Impact | Communications Strategy | Marketing Strategy | Public Relations | Media Relations Press Relations | Investor Relations Analyst Relations | Technology Enablement | Brand Strategy | Reputation Management | Risk Management | Marketing Analytics | Predictive Analytics | Machine Learning | Artificial Intelligence | Proactive Marketing | Predictive Marketing

San Antonio, Texas, Us

Reporting to the President of the Financial Services Group, responsible for leading a team of 16 people divided equally between the Change Management and Performance Management functions. • On Veteran’s Day in 2009, USAA expanded member eligibility requirements from a 20m person total market base to a 60m total market base. This shift required a substantial acceleration in the implementation and adoption of change across the business unit. - The Change Management Team, through the diligent measurement of change velocity, management of expectations, responsiveness to those affected, achieved a 100% increase in change adoption division wide. AREAS OF EXPERTISE AND TECHNOLOGY PROFILEMarketing | Marketing Officer | Chief Marketing Officer | Executive Vice President Marketing | Senior Vice President Marketing | CMO Chief Marketing Officer | Chief Executive Officer | CEO | General Manager | GM | Chief Operating Officer | COO | Global Brand | Master Brand | Brand Impact | Corporate Communication | Consumer Marketing | Social Media | Advertising | Creative | Events | Customer Engagement | Marketing Impact | Social Impact | Communications Strategy | Marketing Strategy | Public Relations | Media Relations Press Relations | Investor Relations Analyst Relations | Technology Enablement | Brand Strategy | Reputation Management | Risk Management | Marketing Analytics | Predictive Analytics | Machine Learning | Artificial Intelligence | Proactive Marketing | Predictive Marketing

San Antonio, Texas, Us

Brand ManagerFinancial Planning ServicesAREAS OF EXPERTISE AND TECHNOLOGY PROFILEMarketing | Marketing Officer | Chief Marketing Officer | Executive Vice President Marketing | Senior Vice President Marketing | CMO Chief Marketing Officer | Chief Executive Officer | CEO | General Manager | GM | Chief Operating Officer | COO | Global Brand | Master Brand | Brand Impact | Corporate Communication | Consumer Marketing | Social Media | Advertising | Creative | Events | Customer Engagement | Marketing Impact | Social Impact | Communications Strategy | Marketing Strategy | Public Relations | Media Relations Press Relations | Investor Relations Analyst Relations | Technology Enablement | Brand Strategy | Reputation Management | Risk Management | Marketing Analytics | Predictive Analytics | Machine Learning | Artificial Intelligence | Proactive Marketing | Predictive Marketing

San Antonio, Texas, Us

Assistant Brand ManagerBrokerage ServicesAREAS OF EXPERTISE AND TECHNOLOGY PROFILEMarketing | Marketing Officer | Chief Marketing Officer | Executive Vice President Marketing | Senior Vice President Marketing | CMO Chief Marketing Officer | Chief Executive Officer | CEO | General Manager | GM | Chief Operating Officer | COO | Global Brand | Master Brand | Brand Impact | Corporate Communication | Consumer Marketing | Social Media | Advertising | Creative | Events | Customer Engagement | Marketing Impact | Social Impact | Communications Strategy | Marketing Strategy | Public Relations | Media Relations Press Relations | Investor Relations Analyst Relations | Technology Enablement | Brand Strategy | Reputation Management | Risk Management | Marketing Analytics | Predictive Analytics | Machine Learning | Artificial Intelligence | Proactive Marketing | Predictive Marketing

Arlington, Virginia, Us

Assistant Brigade Operations Officer - July 2004 to May 2005Division Information Operations Targeting Officer - December 2003 to July 2004Battalion Air Operations Officer - November 2001 to December 2003Air Operations Officer - December 1999 to November 2001Company Executive Officer - May 1998 to December 1999Platoon Leader - May 1997 to May 1998

Bachelor Of Science (Bs)

Master Of Business Administration (Mba)